How GA4 sees itSkewed
Paid Social
14%
Paid Search
22%
Brand search
34%
Email / Direct
30%
Social looks like the weak channel; brand and direct look like the heroes. The logical call: cut social.
You're steering the business on a fraction of the data.
Sealmetrics measures observed traffic and sales without cookies or browser identifiers, then applies last-click attribution to those aggregate events.
Privacy-led architectureNo browser identifiersEU processingEU-hosted · Dublin
The problem, in one picture
Your ROAS isn't wrong by a margin. It's wrong by design.
Every visit that happened
reality
100%
After the consent wall
illustrative 45% non-consent rate
≈55%
After tracking prevention
7-day cookie expiry · ad-blockers
≈42%
In the right channel
Palladium audit: 40% had no source at all
unknowable from this data
?
The ROAS you defend on Monday is computed on the last bar.
Calculate your data loss →The shape of the loss
Consent loss isn't distributed evenly.
This illustrative funnel uses a 45% non-consent rate. Your actual rate must be measured on your own site. If you lost conversions at random, you'd see a smaller picture with the same proportions — and decide the same way. But cookie rejection rates vary by channel: paid social on mobile rejects far more than a brand search on desktop. GA4 doesn't give you a smaller picture. It gives you a distorted one.
Observed data — no consent gateAggregate
Paid Social
35%
Paid Search
25%
Brand search
20%
Email / Direct
20%
Social was your biggest acquisition engine. Brand search was people who were already coming to buy.
Illustrative scenario — your real skew depends on your channel mix. Measure it on your own traffic.
Same budget. Fewer sales. No idea why.
01 · You spend
€50,000
a month on ads. 1,000 real sales close.
02 · GA4 sees
≈420
The fraction that accepted cookies and survived tracking prevention — skewed by channel.
03 · You decide
−40%
You cut social (“looks weak”) and fund brand (“looks like the hero”).
04 · Result
↓ sales
You just cut your best acquisition channel. Same spend, less revenue.
You didn't lose money by overspending. You lost it by deciding on a distorted picture.
The legitimate objection
“That revenue already happened.” True. And not the point.
“Those sales already closed. Seeing the full number doesn't make me sell more.”
They're right about the first part: Sealmetrics doesn't create new revenue. That revenue already exists. What you recover is the ability to decide well on top of it.
Today, the distorted picture pushes you to cut the channels whose buyers reject cookies and fund the ones that only look strong. With consent-independent aggregate events and last-click attribution on the observed dataset — that silent self-sabotage is easier to detect.
And at the next budget cut: if you can only prove half your return, you get cut. With more observed return attributed, marketing defends it — or grows it.
Same budget, more sales. Or same sales, less budget. You choose how to cash in the efficiency.
What changes with Sealmetrics
Five things become true on day one.
01
Measure without a consent gate
GA4 · EU
55%
Sealmetrics
100%
No browser identifier or consent gate in the analytics layer. Coverage still depends on correct implementation, network delivery and blockers. Complete data, observed — not modelled. The bars illustrate consent gating, not a guaranteed capture rate.
02
Attribute observed sales
Unattributed traffic40% → 0%
Attributed last-click60% → 100%
Palladium Hotel Group audit · April 2026
Last-click on observed events — “direct” stops being a landfill.
03
SKU-level analytics
Product view
Add to cart
Purchase
size Mcolour navymodel 8421
Funnels and breakdowns by any product property.
04
AI that trains no one
“Which campaigns wasted spend last week?”
LENS private AI · answered in the EU
Private AI or your own key — your data feeds no algorithm.
05
Live in 5 to 30 minutes
<script src="//app.sealmetrics.com/…">One tag — or one MCP prompt. Side-by-side with GA4, no migration.
What this buys you
Walk into Monday with a number no one argues with.
Today
With Sealmetrics
The data debate
Four tools, four numbers — the meeting starts by arguing whose dashboard is right.
One number brand, finance and the agency all sign. You debate the decision, not the data.
The budget call
Channels whose buyers reject cookies look weak — so you cut the wrong spend.
Under-measured channels surface. Dreamplace found +30% traffic GA never saw.
The result you present
A modelled ROAS you can't fully defend.
Reallocation on real data. Palladium: +165% Display Cost-per-Search.
The obvious question
How does measurement work without browser identifiers?
No cookies
No identifiers, no fingerprints. Aggregate events — hits, not people.
Aggregate events
The product is designed around hits and commercial properties, not personal profiles.
No browser identifier
Coverage still depends on implementation and delivery; the privacy model does not depend on a visitor profile.
Designed for GDPRePrivacySchrems II cleanEU-hosted in DublinDPA includedTPSR package
Read the compliance architecture →Audited, not claimed
Palladium Hotel Group ran the comparison. The gap was 40%.
40%
of traffic had no attribution before
35%
of GA4 bookings had no channel
+165%
Display Cost-per-Search on DV360 after
“The data Sealmetrics delivers is agnostic, unbiased and neutral. There's no black box.”
Dreamplace Hotels · +30% traffic vs GA · 15–20% more sales attributed
Read the full case study →The single source of truth eCommerce signs against
Dreamplace Hotels measures +30% more traffic than GA and attributes 15–20% more sales, reconciled against their CRM. Palladium Hotel Group found 35% of GA4 bookings without a channel and improved Display CPS by +165%.
The comparison that matters
Enterprise-grade data without the enterprise invoice.
GA4 works well when consent rates are high and EU transfers aren't your problem. GA360 and Adobe are serious platforms — with serious invoices.
| GA4 (free) | GA360 | Adobe Analytics | Sealmetrics | |
|---|---|---|---|---|
| EU traffic collection | Consent-gated | Consent-gated | Consent-gated | No browser identifier or consent gate in the analytics layer |
| Attribution | Modelled | Modelled + sampled | Consented data only | Last-click on observed aggregate events |
| EU compliance | Schrems II review | Schrems II review | US transfer review | Privacy-led architecture · Dublin |
| Your data & AI | Google ecosystem | Google ecosystem | Adobe ecosystem | Private AI or BYOK |
| Setup | Tag plan + CMP | Months | Months | 5–30 minutes by platform |
| Cost | Free | ~$50–175K/yr | ~$50–200K/yr | From €499/mo |
The cheapest analytics you can own is the one that stops one bad budget reallocation.
Your data, your algorithms
AI on your numbers — without feeding anyone else's.
EU boundary — your data never crosses it
Your analytics data
Dublin, Ireland
LENS private AI
gpt-oss-120b · Paris
No path to
- Third-party model training
- Ad platform algorithms
- Your competitors
LENS private AIBYOK · Anthropic / OpenAI / Gemini / DeepSeekMCP · 40+ read-only toolsSee the AI layer →
Install in seconds
One prompt. From the AI you already use.
No install project, no tag-manager maze. Pick your assistant, paste one prompt, and it connects to Sealmetrics, creates your account and wires the pixel — for you.
Connect to Claude
Connect Claude to the Sealmetrics MCP for me. If Sealmetrics isn't added as an MCP server yet, prompt me to install it — the hosted server is https://mcp.sealmetrics.com/mcp (setup guide: https://docs.sealmetrics.com). Once connected, create my Sealmetrics account, generate the tracking pixels I need, and build real-time reports, charts and alerts.
What you can do with the Sealmetrics MCP
Create your account
Spin up a Sealmetrics account without leaving your AI — no signup form, no sales call.
Generate custom tracking pixels
Create tracking pixels tailored to capture exactly the events and properties you need.
Reports, charts, tables — and alerts
Built on data that's genuinely real-time — not yesterday's snapshot.
Everything you’ve ever needed to grow — one prompt away, from your own private AI.
The obvious choice is the one you can verify.
Run Sealmetrics side-by-side with GA4 — one tag or module, 5 to 30 minutes, 14-day trial. If the gap on your own traffic isn't worth acting on, keep GA4.
Built by a founder · EU-hosted by design