How GA4 sees itSkewed
Paid Social
14%
Paid Search
22%
Brand search
34%
Email / Direct
30%
Social looks like the weak channel; brand and direct look like the heroes. The logical call: cut social.
You're steering the business on a fraction of the data.
SealMetrics measures 100% of your traffic and sales — no cookies, no consent wall — and puts your ROAS back on solid ground.
GDPR by architectureePrivacySchrems II cleanEU-hosted · Dublin
The problem, in one picture
Your ROAS isn't wrong by a margin. It's wrong by design.
Every visit that happened
reality
100%
After the consent wall
40–60% never click accept
≈55%
After tracking prevention
7-day cookie expiry · ad-blockers
≈42%
In the right channel
Palladium audit: 40% had no source at all
unknowable from this data
?
The ROAS you defend on Monday is computed on the last bar.
Calculate your data loss →The shape of the loss
The missing 40–60% isn't lost evenly.
If you lost half your conversions at random, you'd see a smaller picture with the same proportions — and decide the same way. But cookie rejection rates vary by channel: paid social on mobile rejects far more than a brand search on desktop. GA4 doesn't give you a smaller picture. It gives you a distorted one.
Reality — 100% measuredComplete
Paid Social
35%
Paid Search
25%
Brand search
20%
Email / Direct
20%
Social was your biggest acquisition engine. Brand search was people who were already coming to buy.
Illustrative scenario — your real skew depends on your channel mix. Measure it on your own traffic.
Same budget. Fewer sales. No idea why.
01 · You spend
€50,000
a month on ads. 1,000 real sales close.
02 · GA4 sees
≈420
The fraction that accepted cookies and survived tracking prevention — skewed by channel.
03 · You decide
−40%
You cut social (“looks weak”) and fund brand (“looks like the hero”).
04 · Result
↓ sales
You just cut your best acquisition channel. Same spend, less revenue.
You didn't lose money by overspending. You lost it by deciding on a distorted picture.
The legitimate objection
“That revenue already happened.” True. And not the point.
“Those sales already closed. Seeing the full number doesn't make me sell more.”
They're right about the first part: SealMetrics doesn't create new revenue. That revenue already exists. What you recover is the ability to decide well on top of it.
Today, the distorted picture pushes you to cut the channels whose buyers reject cookies and fund the ones that only look strong. With 100% measured — and last-click attribution on the complete dataset — that silent self-sabotage disappears.
And at the next budget cut: if you can only prove half your return, you get cut. With the full return attributed, marketing defends it — or grows it.
Same budget, more sales. Or same sales, less budget. You choose how to cash in the efficiency.
What changes with SealMetrics
Five things become true on day one.
01
Measure 100% of traffic and sales
GA4 · EU
55%
SealMetrics
100%
No consent gate, so nothing to reject. Complete data, observed — not modelled.
02
Attribute 100% of your sales
Unattributed traffic40% → 0%
Attributed last-click60% → 100%
Palladium Hotel Group audit · April 2026
Last-click on all the data — “direct” stops being a landfill.
03
SKU-level analytics
Product view
Add to cart
Purchase
size Mcolour navymodel 8421
Funnels and breakdowns by any product property.
04
AI that trains no one
“Which campaigns wasted spend last week?”
LENS private AI · answered in the EU
Private AI or your own key — your data feeds no algorithm.
05
Live in 5 minutes
<script src="//app.sealmetrics.com/…">
One tag — or one MCP prompt. Side-by-side with GA4, no migration.
What this buys you
Walk into Monday with a number no one argues with.
Today
With SealMetrics
The data debate
Four tools, four numbers — the meeting starts by arguing whose dashboard is right.
One number brand, finance and the agency all sign. You debate the decision, not the data.
The budget call
Channels whose buyers reject cookies look weak — so you cut the wrong spend.
Under-measured channels surface. Dreamplace found +30% traffic GA never saw.
The result you present
A modelled ROAS you can't fully defend.
Reallocation on real data. Palladium: +165% Display Cost-per-Search.
The obvious question
“Measure 100%, legally?” Here's how.
No cookies
No identifiers, no fingerprints. Aggregate events — hits, not people.
No personal data
Nothing personal processed, so no consent dialog is triggered.
Nothing to consent to
No profile to object to. 100% capture and privacy are the same design.
GDPR by architectureePrivacySchrems II cleanEU-hosted in DublinDPA includedTPSR package
Read the compliance architecture →Audited, not claimed
Palladium Hotel Group ran the comparison. The gap was 40%.
40%
of traffic had no attribution before
35%
of GA4 bookings had no channel
+165%
Display Cost-per-Search on DV360 after
“The data SealMetrics delivers is agnostic, unbiased and neutral. There's no black box.”
Dreamplace Hotels · +30% traffic vs GA · 15–20% CRM gap closed
Read the full case study →The single source of truth eCommerce signs against
Dreamplace Hotels recovered +30% more traffic vs GA4 and closed a 15–20% gap in sales attribution against their CRM. Palladium Hotel Group recovered 35% of unattributed bookings and improved Display CPS by +165%.
The comparison that matters
Enterprise-grade data without the enterprise invoice.
GA4 works well when consent rates are high and EU transfers aren't your problem. GA360 and Adobe are serious platforms — with serious invoices.
| GA4 (free) | GA360 | Adobe Analytics | SealMetrics | |
|---|---|---|---|---|
| EU traffic captured | As low as 13% | Consent-gated + sampled | Consent-gated | 100% |
| Attribution | Modelled | Modelled + sampled | Consented data only | Last-click on 100% of data |
| EU compliance | Schrems II review | Schrems II review | US transfer review | By architecture · Dublin |
| Your data & AI | Google ecosystem | Google ecosystem | Adobe ecosystem | Private AI or BYOK |
| Setup | Tag plan + CMP | Months | Months | 5 minutes |
| Cost | Free | $150K+/yr | $100K+/yr | From €499/mo |
The cheapest analytics you can own is the one that stops one bad budget reallocation.
Your data, your algorithms
AI on your numbers — without feeding anyone else's.
EU boundary — your data never crosses it
Your analytics data
Dublin, Ireland
LENS private AI
Gemma · Paris
No path to
- Third-party model training
- Ad platform algorithms
- Your competitors
Install in seconds
One prompt. From the AI you already use.
No install project, no tag-manager maze. Pick your assistant, paste one prompt, and it connects to SealMetrics, creates your account and wires the pixel — for you.
Connect to Claude
Connect Claude to the SealMetrics MCP for me. If SealMetrics isn't added as an MCP server yet, prompt me to install it — the hosted server is https://mcp.sealmetrics.com/mcp (setup guide: https://docs.sealmetrics.com). Once connected, create my SealMetrics account, generate the tracking pixels I need, and build real-time reports, charts and alerts.
What you can do with the SealMetrics MCP
Create your account
Spin up a SealMetrics account without leaving your AI — no signup form, no sales call.
Generate custom tracking pixels
Create tracking pixels tailored to capture exactly the events and properties you need.
Reports, charts, tables — and alerts
Built on data that's genuinely real-time — not yesterday's snapshot.
Everything you’ve ever needed to grow — one prompt away, from your own private AI.
The obvious choice is the one you can verify.
Run SealMetrics side-by-side with GA4 — one tag, five minutes, free trial. If the gap on your own traffic isn't worth acting on, keep GA4.
Built by a founder · supported by a founder · EU-hosted by design