Inbound traffic without attribution
The measurement gap that triggered the review.
Case study · Palladium Hotel Group
One number that brand, agencies and departments accept as valid.
Palladium Hotel Group uses SealMetrics as a neutral measurement layer. The trigger was structural: 40% of inbound traffic had no source or medium in the previous stack.
GA4 bookings without a channel
Recorded conversions that could not support a channel decision.
Display Cost-per-Search improvement
After changing the DV360 measurement and investment model.
Volume was visible.
Origin was not.
Palladium could see aggregate platform activity, but the missing source and medium data made it impossible to compare partners, placements and audiences on equal terms.
The problem was not a shortage of dashboards. It was that brand teams, departments and agencies entered the same meeting with different numbers and different incentives.
“The data SealMetrics delivers is agnostic, unbiased and neutral. There’s no black box.”
Toni Andújar · Digital & Direct Sales Director · Palladium Hotel Group
Method
Turn attribution into
an operating model.
On Display & Video 360, the team connected every observed visit to partner, placement and audience, then evaluated the mix against availability searches in the booking engine.
- 01
Attribute the inbound visit
Resolve partner, placement and audience without depending on the advertising-platform report.
- 02
Define Cost-per-Search
Use an availability search as the qualified-intent signal closest to a booking decision.
- 03
Compare the inventory
Identify which combinations generate intent and which add only apparent volume.
- 04
Rebalance the budget
Move investment toward the mix that performs on the agreed commercial metric.
Result
Same budget.
A decision everyone can inspect.
The model improved Display Cost-per-Search by 165% after the team rebalanced partners, placements, audiences and strategies.
More importantly, SealMetrics became the shared reference. Agencies could still optimise their platforms, but the final discussion moved to one neutral measurement layer.
“Today every player is happy. The data is neutral, there’s no black box, and everyone has accepted these numbers as the reference.”
Toni Andújar · Digital & Direct Sales Director · Palladium Hotel Group
Compare with your data
Run the same comparison
on your own channels.
Keep the current stack, measure the same traffic in parallel and compare both systems against the booking or CRM total.