$150K+
Annual cost
Starts at $150,000/year. Billed annually upfront.
vs Google Analytics 360
Enterprise data without the $150K invoice.
Updated · By Rafa Jiménez, Founder, SealMetrics
GA360 costs six figures per year and still loses the same 40–60% of EU traffic that free GA4 loses — because the architecture is identical. SealMetrics is complete data, EU-hosted, from €499/mo.
No migration · Run in parallel · You decide
The gap
Where GA360 falls short.
GA360 starts at $150,000/year. Enterprise-grade pricing, but the same cookie and consent architecture as free GA4. Complete EU data still requires consent.
40–60%
Still cookie-dependent
Same consent rejection loss as free GA4.
US-hosted
Schrems II exposure
EU data transfers to Google infrastructure.
12 months
Minimum contract
Annual lock-in. Negotiation via Google sales.
Comparison
Feature by feature. No spin.
The honest comparison against GA360. Acknowledges its strengths; clear about where it falls short for modern European eCommerce.
| Capability | GA360 | SealMetrics |
|---|---|---|
| Pricing | ||
| Starting price | $150,000/yr annual commit | €499/mo · no annual commit |
| Billing model | Enterprise sales negotiation | Self-serve · transparent pricing |
| Contract length | 12-month minimum | Monthly or annual (2 months free) |
| Data capture | ||
| Cookie-dependent | Yes | No · cookieless by design |
| Consent required | Yes · 40–60% reject in EU | No · 100% captured |
| Sampling | Above thresholds | Zero sampling |
| Infrastructure | ||
| Data residency | US · Google infra | EU · Dublin, Ireland |
| Schrems II | Exposed | Clean |
| BigQuery export | Included (sampled above 10M/day) | Full resolution · no limits |
| AI & modern stack | ||
| MCP server | No | Native |
| Real-time (<2 min) | Partial | Yes · all plans |
Not "GA360 is broken". It works for its original use case. For deciding with complete data in today's European context, it falls short. Run both 30 days and decide.
FAQ
The objections, answered.
What CMOs and CTOs ask before switching from GA360.
Still have questions? Our team — including the founder — is one message away.
Talk to us →Get enterprise data. Skip the $150K invoice.
30-minute walkthrough with the founder. We'll show your GA360 numbers next to SealMetrics on your own traffic — you see the gap and the savings.
Built by a founder · supported by a founder · EU-hosted by design
How we compared
Methodology + sources
- Sources
- Public vendor documentation for GA360 (pricing, feature lists, EU data residency statements). G2 and Capterra reviews referenced where they illuminate workflow differences. SealMetrics data points come from our own architecture and from named customer audits (Palladium Hotel Group, Dreamplace Hotels).
- Pricing as of
- Pricing data is current as of . Vendor pricing changes; we review quarterly and re-anchor on every major competitor release. SealMetrics pricing comes from /pricing (single source of truth).
- Disclosure
- SealMetrics is our product. We built this comparison to be useful even if you don’t choose us — every competitor mention is verifiable against its public documentation. If you find a fact that’s wrong or has changed, write to us and we’ll correct it within 48 hours.
- Update cadence
- Reviewed quarterly. Flagged for immediate update when a competitor ships a major change (pricing, EU hosting, attribution model). The page “updated” date below the H1 reflects the most recent edit.
Switched from a Google-Analytics stack
What replacing GA at the enterprise tier actually unlocks.
“Today every player is happy. The data is neutral, there’s no black box, and everyone has accepted these numbers as the reference.”
Toni Andújar · Digital & Direct Sales Director · Palladium Hotel Group
Palladium audited SealMetrics against their existing GA-tier stack and found 40% of inbound traffic with no source/medium attribution, 35% of bookings unassigned to a channel, and a +165% Cost-per-Search improvement on Display once SealMetrics drove the DV360 measurement model. They kept GA as a Google Ads conduit and moved revenue decisions to SealMetrics.
Read the full Palladium case study →Other comparisons
See every SealMetrics comparison
The single source of truth European eCommerce signs against
Dreamplace Hotels recovered +30% more traffic vs GA4 and closed a 15–20% gap in sales attribution against their CRM. Palladium Hotel Group recovered 35% of unattributed bookings and improved Display CPS by +165%.
