Pay for humans. Not bots. Not consent banners. Not guesswork.
AI agent traffic is tracked but never billed.
All features included in every plan.
Other analytics charge you for bot traffic. We only count humans.
Book a Demo14-day free trial · No credit card required
14-day free trial · No credit card required
Trusted by marketing teams across Europe
Every plan includes
AI agents (ChatGPT, Claude, Perplexity) are tracked for insights but never count against your event limit.
What differentiates each plan
Starter → Growth: More events (5M) + BigQuery + Chat support
Growth → Scale: More events (15M) + Webhooks + Guided onboarding
Scale → Enterprise: Unlimited events + SSO + Account Manager + Isolated Processing
You only pay more if you grow. All core features are always included.
Full capabilities comparison
| Feature | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|
| Analytics Core | ||||
| Consentless Tracking (GDPR) | ✓ | ✓ | ✓ | ✓ |
| Real-time Data (<2 min) | ✓ | ✓ | ✓ | ✓ |
| Pageview & Session Tracking | ✓ | ✓ | ✓ | ✓ |
| UTM & Channel Attribution | ✓ | ✓ | ✓ | ✓ |
| Device & Geo Analytics | ✓ | ✓ | ✓ | ✓ |
| Funnel Analysis | ✓ | ✓ | ✓ | ✓ |
| Data Freshness | Before 6am daily | Before 6am daily | Before 6am daily — SLA 99.5% | Before 6am daily — Custom SLA |
| Agent Analytics | ||||
| AI Agent Detection | ✓ | ✓ | ✓ | ✓ |
| Agent Scoring (300+ signals) | ✓ | ✓ | ✓ | ✓ |
| HTTP Signatures (RFC 9421) | ✓ | ✓ | ✓ | ✓ |
| Provider Detection (OpenAI, Anthropic, etc.) | ✓ | ✓ | ✓ | ✓ |
| E-Commerce | ||||
| Conversion Tracking | ✓ | ✓ | ✓ | ✓ |
| Microconversion Tracking | ✓ | ✓ | ✓ | ✓ |
| Conversion Properties | ✓ | ✓ | ✓ | ✓ |
| Revenue Attribution | ✓ | ✓ | ✓ | ✓ |
| LENS AI | ||||
| Forecasting & Prediction | ✓ | ✓ | ✓ | ✓ |
| Anomaly Detection | ✓ | ✓ | ✓ | ✓ |
| Growth Opportunities | ✓ | ✓ | ✓ | ✓ |
| Weekly & Monthly Reporting | ✓ | ✓ | ✓ | ✓ |
| Monitoring & Alerts | ||||
| Critical Alerts | ✓ | ✓ | ✓ | ✓ |
| Business Monitoring | ✓ | ✓ | ✓ | ✓ |
| Risk Management | ✓ | ✓ | ✓ | ✓ |
| Custom Alerts | ✓ | ✓ | ✓ | ✓ |
| Data & API | ||||
| API Access (full) | ✓ | ✓ | ✓ | ✓ |
| CSV / JSON Export | ✓ | ✓ | ✓ | ✓ |
| BigQuery Export | — | ✓ | ✓ | ✓ |
| Webhooks | — | — | ✓ | ✓ |
| Multi-site | ||||
| Multi-site Portfolio View | ✓ | ✓ | ✓ | ✓ |
| Governance | ||||
| Role-based Access (RBAC) | Basic | Basic | Advanced | Full |
| SSO / SAML | — | — | — | ✓ |
| Isolated Processing | — | — | — | ✓ |
| Support | ||||
| Email Support | ✓ | ✓ | ✓ | ✓ |
| Chat Support | — | ✓ | ✓ | ✓ |
| Priority Support | — | — | ✓ | ✓ |
| Dedicated Account Manager | — | — | — | ✓ |
| Onboarding | Docs + Videos | Docs + Videos | 1 session | White-glove |
| SLA | 99% | 99% | 99.5% | 99.9% |
| Infrastructure | ||||
| Human Events / month | 1M | 5M | 15M | Unlimited |
| AI Agents | Unlimited (free) | Unlimited (free) | Unlimited (free) | Unlimited (free) |
| Websites | Unlimited | Unlimited | Unlimited | Unlimited |
| Users | Unlimited | Unlimited | Unlimited | Unlimited |
| Data Retention | 24 months | 24 months | 24 months | Custom |
How traffic counting works
| Traffic type | Tracked | Counts toward limit | Visible in dashboard |
|---|---|---|---|
| Humans | ✓ | Yes | Human Analytics |
| AI Agents (ChatGPT, Claude, etc.) | ✓ | No | Agent Analytics |
Frequently asked questions
What counts as a human event?
A human event is any interaction from a real visitor: pageviews, clicks, conversions, form submissions. AI agent traffic and traditional bots are excluded from your event count.
Why is AI agent traffic free?
AI agents (ChatGPT, Claude, Perplexity) represent a new category of traffic that you need visibility into. We track them for free because understanding who reads your content with AI is a strategic advantage, not a cost center.
What happens if I exceed my event limit?
We never block your tracking. At 80% you get an email alert, at 100% a dashboard notification, and at 120% we contact you to discuss upgrading. No data is lost.
Are all features really included in every plan?
Yes. Analytics, Agent Analytics, LENS AI, Conversion Tracking, and Monitoring are included in every plan. The only differences are event volume, data integrations (BigQuery, Webhooks), governance features, and support level.
Can I switch between monthly and annual billing?
Yes. You can switch to annual billing at any time to get 2 months free. Annual commitments are billed upfront for the full year.
Is there a free trial?
Yes. Every plan includes a 14-day free trial with full access to all features. No credit card required — just sign up and start exploring.
What about unlimited websites and users?
Every plan includes unlimited websites and unlimited team members. No per-seat or per-domain charges.