25% of CRM bookings invisible to marketing
Real bookings, real revenue — attributed to "direct" because the path broke at consent rejection. Your team drove them, but can't defend the budget that drove them.
For hotels & travel
The analytics that match your PMS bookings.
Your booking engine closes 240 reservations. Your marketing dashboards show 180. The 25% gap is bookings your team made happen — but can't attribute. SealMetrics makes them visible.
14-day free trial · EU-hosted
The pain
What keeps you up at night.
The real problems we hear again and again. If two or more ring true, SealMetrics fits.
OTA attribution bleeds into organic
A Booking.com user lands on your site via meta-search, converts directly. GA4 sees "direct". Your OTA report says "Booking". Both are partially right, neither is complete.
Last-minute bookings missed at peak
Friday night spikes trigger GA4 sampling. Your best booking window — decided on sampled data.
Multi-property attribution is manual
Corporate brand, regional sub-brand, property site — each has its own GA4. Rolling up attribution across the portfolio takes a week per QBR.
The outcome
What changes with SealMetrics.
Measurable outcomes, not vague promises. What teams like yours achieve in the first quarter.
+30%
More traffic vs GA4
Dreamplace Hotels closed the consent-rejection gap and recovered the visits GA4 stops counting.
35%
Bookings now attributed
Palladium Hotel Group: bookings logged in GA4 but not assigned to any channel — now traced to the source that drove them.
+165%
Display CPS improvement
Palladium · DV360. Same budget, neutral measurement model rebuilt around Cost-per-Search.
15–20%
Sales attribution gap closed
Dreamplace · sales now attributed at near-CRM precision, by channel before by campaign.
Featured hotel case studies
Two hotel groups. Same finding: half the data was missing.
Palladium Hotel Group and Dreamplace Hotels both ran SealMetrics next to their existing stack. Both found a structural gap. Both started taking paid-media decisions on the recovered data — not on what each platform reports back to itself.
“The data SealMetrics delivers is agnostic, unbiased and neutral. There's no black box.”
Toni Andújar · Digital & Direct Sales Director
- 40%Traffic with no attribution before
- 35%Bookings unattributed in GA4
- +165%Display CPS improvement (DV360)
“What it gives us is what we've always needed: data as real as possible, as close to reality as possible.”
Eduardo Martin · Analytics & Campaigns · Dreamplace
- +30%More traffic vs Google Analytics
- 15–20%Sales attribution gap closed (vs CRM)
- Meta + GoogleFirst channels using SealMetrics data to decide
Different sizes. Different tech stacks. Same diagnosis: incomplete data was driving budget decisions until SealMetrics replaced it with the real number.
“
The data SealMetrics delivers is agnostic, unbiased and neutral. There's no black box.Toni Andújar · Digital & Direct Sales Director · Palladium Hotel Group
FAQ
Questions before you book a demo.
Still have questions? Our team — including the founder — is one message away.
Talk to us →See the 25% of bookings you can't currently attribute.
30 minutes with the founder. We compare your PMS bookings against your current marketing reports and show you the gap. Works for hotel groups and standalone properties.
Built by a founder · supported by a founder · EU-hosted by design
The single source of truth European eCommerce signs against
Dreamplace Hotels recovered +30% more traffic vs GA4 and closed a 15–20% gap in sales attribution against their CRM. Palladium Hotel Group recovered 35% of unattributed bookings and improved Display CPS by +165%.
