Privacy Marketers Blog

How Marketers are running privacy-first marketing campaigns

Read our latest articles, updates and blog posts about SEAL metrics. Every few weeks we publish articles about SEAL metrics analytic news and features.



Tracking cookies and how to block them

What are cookies: Web cookies are small data stored on a user's computer by a website. They help identify a user when they visit a website and store information about the user's preferences, such as language settings and items stored...
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Privacy policy GDPR

What is the GDPR and Why are You Required to Comply With it? The GDPR (General Data Protection Regulation) is a regulation in EU law on data protection and privacy for all individuals within the European Union. It addresses the...
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Cookie Scan

Data privacy compliance is becoming increasingly important as governments worldwide, such as the European Union, have implemented stringent regulations such as the General Data Protection Regulation (GDPR). Cookiescanner is a comprehensive tool that allows businesses to analyze their websites and...
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Ad tracking recommendations. How to do it correctly

As a marketer, monitoring your ads and assessing their performance is essential. With so many tools and options available, it may be challenging to understand where to begin or the optimal approach. Fortunately, we have some advice for you on...
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GA4 vs Universal Analytics

GA4 vs UNIVERSAL ANALYTICS: Main differences in privacy treatment   Google Analytics Universal vs GA4. The main difference between the two is that the former is based on page views and sessions, and GA4 focuses on events and parameters.  A...
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GDPR Controller vs Processor

With the General Data Protection Regulation (GDPR) coming into force on 25 May 2018, companies must ensure that they are compliant. Regarding personal data, the regulation states that: "Personal data is any information that relates to an identified or identifiable...
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