Privacy Marketing
GDPR vs ePrivacy Regulation
The main difference between GDPR and ePrivacy regulation is: GDPR: Focus on protecting user’s personal data on the internet. ePrivacy: In the same way that GDPR, ePrivacy regulation is focused...
Privacy Marketer Blog
How Marketers are running privacy-first marketing campaigns
Privacy Marketing
How Cookieless World affects marketers
Regardless of the ethical part of privacy, we as marketers have to continue with our work. But a new concept of Marketing opens up: Sustainable Marketing. Sustainable Marketing consists of designing...
Privacy Marketing
Tracking cookies and how to block them
What are cookies: Web cookies are small data stored on a user’s computer by a website. They help identify a user when they visit a website and store information about the...
Privacy Marketing
Cookieless Attribution
Introduction The term “cookieless attribution” has become a buzzword that many marketers are eager to embrace. With increasing privacy regulations and the phasing out of third-party cookies, the industry is...
Privacy Marketing
Google Consent Mode Explained and demystified
What is Google Consent Mode Google Consent Mode is an API that adapts the functioning of Google products to the cookie choices made by website users. This allows you to continue...
Privacy Marketing
Cookieless web Analytics for ecommece
You’ll find a lot of Cookieless Web Analytics software when you google “Cookieless tracking”. But SEAL is the only one that is designed and created to help e-commerce managers to...
Privacy Marketing
GDPR and Google Analytics Guide
What is the GDPR? We have created this GDPR guide for marketers to shed some light on how it affects our digital businesses. GDPR stands for General Data Protection Regulation. It came into...
Privacy Marketing
GDPR Guide for Marketers
We have created a super GDPR Guide for Marketers; if you look in the white box to the right of this post, you will see how to download it. Contents...
Privacy Marketing
GDPR Impact on Marketing Strategy
Since last October 31th, 2020, the GDPR and ePrivacy regulations force web pages to respect even more the privacy of their users. The regulations, among other issues, say that “Analytics” and “Marketing”...
Privacy Marketing
Web analytics in a cookieless world
The future of web analytics in particular and online marketing, in general, has been rocked by a user privacy-based shockwave like never seen before. Web analytics in a cookieless world is facing these very...
Uncategorised
Cookieless web analytics, take that in mind
SEAL metrics was created in May 2021. We are a very young company. Our entire background is on web analytics and marketing campaign optimization. Here you have my LinkedIn to know more. Since...
Privacy Marketing
Cookie acceptance statistics
In the following image, you can see how 75% of users accept cookies vs 25% who do not accept cookies (Data: December 2020, when we wrote this post is 35%...