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SealMetrics
Platform overview

Complete analytics, without the compromises.

A full analytics stack built for eCommerce teams: consentless tracking, revenue attribution, LENS AI, SuperAPI and MCP server — all on the same full-resolution data. No sampling. No modelling.

14-day free trial

The problem

Four tools. Four numbers. One meeting.

Every week, someone in your organization is reconciling GA4, Meta Ads, Google Ads and the CRM. Three of them disagree. The fourth is the one you secretly trust. The actual problem isn't the data — it's what decisions you can defend.

The Meta paradox

Your Meta campaign shows 340 conversions in the pixel. Your CRM shows 180. Your agency defends the first number. Your CFO wants the second. Nobody in the room can explain the gap.

Why it happens — The numbers diverge because the pixel is blocked or de-duplicated by roughly half of European traffic. The pixel isn't wrong — it's seeing a different slice of reality than your CRM.

The “direct / none” bucket

Open GA4. Filter by channel. 40 to 60% of conversions are attributed to “direct” or “(none)”. You know those aren't direct visits. You just don't know which channels they belonged to.

Why it happens — That bucket is the silhouette of visitors who rejected consent or ran with ad-blockers. The campaigns that actually brought them in are invisible in your attribution — and in your budget decisions.

The quarterly reconciliation meeting

A recurring Tuesday. Ninety minutes. Agency walks in with their number. Internal analytics with a different one. Finance with a third. The meeting ends with “we'll align offline” — again.

Why it happens — The cost isn't the meeting. It's that real budget decisions — where to cut, where to double down — keep getting postponed because nobody trusts the baseline.

The single source of truth European eCommerce signs against

Dreamplace Hotels recovered +30% more traffic vs GA4 and closed a 15–20% gap in sales attribution against their CRM. Palladium Hotel Group recovered 35% of unattributed bookings and improved Display CPS by +165%.

Palladium Hotel Group
Dreamplace Hotels
Acciona
Crocs
Desigual
UNICEF
Casa Batlló
Juguettos
3Cat
Fundación Bankinter
The platform

Four pillars. One picture.

SealMetrics is not four tools stitched together. It's one pipeline: from the first observed visitor to the last-touch revenue attribution your CFO signs off on.

01 · Capture

Consentless tracking

First-party, cookieless, GDPR-safe. 100% of traffic — not a fraction.

02 · Attribute

Revenue attribution

Every euro linked to channel, campaign and creative. Last-click on complete data.

03 · Understand

LENS AI

Anomaly detection, forecasts, growth ops — in natural language.

04 · Activate

API · MCP · BigQuery

Pipe real data into warehouses, agents and BI — from day one.

LENS AI

Ask your data a question.
Get a real answer.

60+ anomaly rules run against your full-resolution data every hour. LENS AI watches revenue, funnel and channels in the background — and surfaces what changed, in plain language.

  • Forecasts revenue, sessions, conversion rate
  • Detects anomalies before they hit Monday standup
  • Suggests growth opportunities by channel
  • Weekly & monthly auto-reports, in your inbox
● LENS AI · live
What happened to paid social yesterday?
Why did paid social drop 22%?
Meta CPC rose 31% on the Summer Sale campaign after 4 PM. ROAS dropped from 4.2 → 2.8. 3 ad sets responsible.Anomaly · high confidence · 3 AM detection
Show me the ad sets.
Opening Attribution → Meta → Summer Sale…
Revenue attribution

Every euro gets a source.

Last-click revenue attribution on 100% of observed events — including the pageviews GA4 loses to cookies and consent. Aggregate channel, campaign and creative totals. No modelling, no sampling, no per-user tracking.

  • Channel · campaign · ad set · creative granularity
  • Microconversion counts & revenue totals
  • Multi-site portfolio rollup
  • Export to BigQuery + MCP in one click
● Revenue / last 30 days
€1,284,430 attributed
Organic
€482K
Meta Ads
€331K
Google Ads
€248K
Email
€142K
Direct
€81K
SuperAPI · MCP · BigQuery

Your data, everywhere.

Full-resolution data piped wherever you need it. Native BigQuery export. REST + streaming API. And an MCP server so AI agents — Claude, ChatGPT, custom copilots — can query your analytics directly.

  • BigQuery native export (no ETL)
  • REST & streaming API with full coverage
  • MCP server for AI agents
  • Webhooks for real-time ops
● SuperAPI · query
One query, full resolution
-- Last 7 days, attributed revenue by channel
SELECT channel,
SUM(revenue) AS attributed
FROM   sealmetrics.conversions
WHERE  date > "2026-04-14"
GROUP BY channel
ORDER BY attributed DESC;

→ 1.2M rows · 340ms · full resolution
Nine core reports

Every report, built on complete data.

Nine reports covering the full surface of eCommerce analytics — from acquisition to attribution, funnel to portfolio. All on the same full-resolution data pipeline.

01

Audience

Aggregate visit counts by source, device, geo and referrer — no identifiers.

02

Acquisition

Channel & campaign totals on 100% of traffic.

03

Behavior

Pageviews, events, engagement counts — every pageview logged anonymously.

04

Funnel

Step-level drop-off with no sampling thresholds.

05

Attribution

Last-click revenue by channel, campaign and creative.

06

eCommerce

Products, baskets, AOV, revenue — full resolution.

07

Portfolio

Multi-site rollup for retail groups & agencies.

08

LENS AI

Anomalies, forecasts and growth ops in natural language.

09

Agent AnalyticsSoon

GPT, Claude, Perplexity — treated as real sessions.

25+ native integrations

Plug into the stack you already run.

Google AdsMeta AdsTikTok AdsShopifyWooCommerceMagentoPrestaShopBigQuerySnowflakeLookerKlaviyoHubSpotSegmentZapierWebhooks+ 10 more

The analytics platform eCommerce teams deserve.

Start the free 14-day trial in 4 minutes — paste a single line of code and start measuring everything GA4 hides from you. No credit card. No call required.

14-day free trial · EU-hosted · Consentless by design