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Sealmetrics
Platform overview

Complete analytics, without the compromises.

A full analytics stack built for eCommerce teams: consentless tracking, revenue attribution, LENS AI, SuperAPI and MCP server — all on the same full-resolution data. No sampling. No modelling.

14-day trial · nothing charged if you cancel · EU-hosted

The problem

Four tools. Four numbers. One meeting.

Every week, someone in your organization is reconciling GA4, Meta Ads, Google Ads and the CRM. Three of them disagree. The fourth is the one you secretly trust. The actual problem isn't the data — it's what decisions you can defend.

The Meta paradox

Your Meta campaign shows 340 conversions in the pixel. Your CRM shows 180. Your agency defends the first number. Your CFO wants the second. Nobody in the room can explain the gap.

Why it happens — The numbers diverge because the pixel is blocked or de-duplicated by roughly half of European traffic. The pixel isn't wrong — it's seeing a different slice of reality than your CRM.

The “direct / none” bucket

Open GA4. Filter by channel. 40 to 60% of conversions are attributed to “direct” or “(none)”. You know those aren't direct visits. You just don't know which channels they belonged to.

Why it happens — That bucket is the silhouette of visitors who rejected consent or ran with ad-blockers. The campaigns that actually brought them in are invisible in your attribution — and in your budget decisions.

The quarterly reconciliation meeting

A recurring Tuesday. Ninety minutes. Agency walks in with their number. Internal analytics with a different one. Finance with a third. The meeting ends with “we'll align offline” — again.

Why it happens — The cost isn't the meeting. It's that real budget decisions — where to cut, where to double down — keep getting postponed because nobody trusts the baseline.

The single source of truth eCommerce signs against

Dreamplace Hotels recovered +30% more traffic vs GA4 and closed a 15–20% gap in sales attribution against their CRM. Palladium Hotel Group recovered 35% of unattributed bookings and improved Display CPS by +165%.

Palladium Hotel Group
Dreamplace Hotels
Acciona
Crocs
Desigual
UNICEF
Casa Batlló
Juguettos
3Cat
Fundación Bankinter
Dormideo
Incapto
The platform

Four pillars. One picture.

SealMetrics is not four tools stitched together. It's one pipeline: from the first observed visitor to the last-touch revenue attribution your CFO signs off on.

01 · Capture

Consentless tracking

First-party, cookieless, GDPR-safe. 100% of traffic — not a fraction.

02 · Attribute

Revenue attribution

Every euro linked to channel, campaign and creative. Last-click on complete data.

03 · Understand

LENS AI

Ask your data anything and build reports — in natural language.

04 · Activate

API · MCP · BigQuery

Pipe real data into warehouses, agents and BI — from day one.

LENS AI

Ask your data a question.
Get a real answer.

LENS AI reads your full-resolution data and answers in plain language. Ask why revenue moved, which channel carried it, what a landing page did last week — and turn the answer into a report you can send.

  • Ask anything about revenue, funnel and channels
  • Answers grounded in your own numbers, never invented
  • Turn any answer into a shareable report
  • Weekly & monthly reports, in your inbox
● LENS AI

What happened to paid social yesterday?

Why did paid social drop 22%?
Meta CPC rose 31% on the Summer Sale campaign after 4 PM. ROAS dropped from 4.2 → 2.8. 3 ad sets responsible.Grounded in your data · last 7 days
Show me the ad sets.
Opening Attribution → Meta → Summer Sale…

Illustrative conversation — not a live account.

Private AI

Your AI. Your data stays yours.

Every analytics AI on the market ships your numbers to a US cloud to answer your questions. LENS lets you choose who runs the model — including a private one, on European soil, that never trains a third-party algorithm.

  • Bring your own keys — Anthropic, OpenAI or Gemini
  • Or LENS Private AI: an EU-hosted open-weight model (gpt-oss-120b, Paris)
  • Data never leaves the EU, never shared, never used for training
  • Enterprise: a dedicated instance, not shared with any other customer
● One AI · three ways to run it
Your keys
BYOK — Anthropic, OpenAI, Gemini, or via mcp.sealmetrics.com
Private AI
EU open-weight model (gpt-oss-120b, Scaleway · Paris)
Dedicated
Your own instance — Enterprise only
Revenue attribution

Every euro gets a source.

Last-click revenue attribution on 100% of observed events — including the pageviews GA4 loses to cookies and consent. Aggregate channel, campaign and creative totals. No modelling, no sampling, no per-user tracking.

  • Channel · campaign · ad set · creative granularity
  • Microconversion counts & revenue totals
  • Multi-site portfolio rollup
  • Export to BigQuery + MCP in one click
● Revenue / last 30 days

€1,284,430 attributed

Organic
€482K
Meta Ads
€331K
Google Ads
€248K
Email
€142K
Direct
€81K

Illustrative example — not a live account.

SuperAPI · MCP · BigQuery

Your data, everywhere.

Full-resolution data piped wherever you need it. Native BigQuery export. Full REST API. And an MCP server so AI agents — Claude, ChatGPT, custom copilots — can query your analytics directly.

  • BigQuery native export (no ETL)
  • REST API with full coverage of every metric and property
  • MCP server for AI agents
  • Webhooks for real-time ops
● SuperAPI · query

One query, full resolution

-- Last 7 days, attributed revenue by channel
SELECT channel,
SUM(revenue) AS attributed
FROM   sealmetrics.conversions
WHERE  date > "2026-04-14"
GROUP BY channel
ORDER BY attributed DESC;

→ 1.2M rows · 340ms · full resolution

Illustrative query — not a live account.

Nine core reports

Every report, built on complete data.

Nine reports covering the full surface of eCommerce analytics — from sources to conversions, funnel to properties. All on the same full-resolution data pipeline. LENS AI sits on top of them as a conversational assistant, not a tenth report.

01

Overview

Headline totals with the last-hit timestamp — no identifiers anywhere.

02

Evolution

Metrics over time, period against period.

03

Sources

Channel, campaign and referrer totals on 100% of traffic.

04

Pages

Pageviews and landing pages, with content grouping.

05

Conversions

Conversions, microconversions and last-click revenue by channel.

06

Funnel

Step-level drop-off with no sampling thresholds.

07

Geography

Country-level breakdown, derived from timezone — never from IP.

08

Devices

Device type, browser and operating system totals.

09

Properties

Your own event properties — products, baskets, AOV — at full resolution.

Native integrations

Plug into the stack you already run.

ShopifyWooCommerceMagento 2PrestaShopOpenCartWordPressDrupalJoomlaWebflowWixSquarespaceNext.jsReactNuxt 3Google Tag ManagerBigQueryData StudioMCP serverWebhooks+ 10 more
Audited, not claimed

What the stack does on real accounts.

Two customers ran SealMetrics against their previous setup and published the numbers. Both figures below are theirs, audited on their own traffic — not our benchmarks.

Palladium Hotel Group

40%of inbound traffic had no attribution before
35%of GA4 bookings had no channel assigned
+165%Display Cost-per-Search on DV360 after
The data SealMetrics delivers is agnostic, unbiased and neutral. There's no black box.
Toni Andújar · Digital & Direct Sales Director
Read the full case study →

Dreamplace Hotels

+30%more traffic measured vs Google Analytics
15–20%sales attribution gap against the CRM, closed
It's no longer a tool that sits next to the process. It's the tool that gives us the real data — and the one we make decisions with.
Eduardo Martin · Analytics & Campaigns
Read the full case study →

The analytics platform eCommerce teams deserve.

Start the 14-day trial in 4 minutes — paste a single line of code and start measuring everything GA4 hides from you. You add a card to start, and pay nothing if you cancel before day 14. No call required.

14-day trial · EU-hosted · Consentless by design