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SealMetrics
Complete analytics for eCommerce teams

See where every sale really comes from.

In Europe, only 16% of visitors have their traffic source correctly attributed. The rest reject cookies — or accept them too late. SealMetrics captures 100% — no cookies, no consent walls, full GDPR compliance. Finally know which channels actually drive your revenue.

No cookies. No consent banners. Full GDPR compliance by design.

Trusted by marketing teams across Europe

AccionaCrocsDesigualUNICEFPalladium Hotel GroupCasa BatllóJuguettos
The Cost of Incomplete Data

The cost of incomplete data for your eCommerce.

Every business using cookie-based analytics in Europe is making decisions on a fraction of reality. The consequences are not theoretical — they compound in every budget meeting, every campaign review, every board report.

16%
Correct attribution
Only 16% of EU visitors have their traffic source correctly attributed. 55% reject cookies entirely, and most who accept do so after the landing page — too late to capture the referrer.
€23K
Untracked revenue per month
Average untracked revenue for a mid-market eCommerce using GA4 in Europe. Real revenue from real customers — invisible to cookie-based analytics.
30h
Reconciling conflicting data
Marketing teams spend an average of 30 hours per month trying to match numbers across platforms that each see a different slice of reality.

Decisions built on 13% of reality

Traditional analytics were designed when every browser accepted third-party cookies. That world no longer exists.

Today, 55% of EU visitors reject cookies entirely. Of the 45% who accept, 65% do so on the second page view — after the landing page where the traffic source is captured. Only ~16% of visitors have correct attribution to their traffic source. Then ad blockers and browser restrictions erode the rest.

Your analytics report 10,000 visitors. The real number is 70,000. Every campaign decision, every attribution model, every ROI calculation is built on a foundation that captures only 13% of what actually happened.

The question is not whether your data is inaccurate. It is how many wrong decisions you have already made because of it.

EU data capture — cookie-based vs. cookieless
Google Analytics 4~13%
SealMetrics100%
Cookie-based (consent dependent)
Cookieless (consent independent)
Revenue Attribution

Know exactly which channels drive your revenue.

Not estimates. Not models. Real data from 100% of your customers.

Attribution models built on 13% of data produce misleading results. But the problem goes deeper: of the 45% of EU visitors who accept cookies, 65% accept on the second page view — after the landing page where referrer and UTM data is captured. Only ~16% of visitors have correct traffic source attribution. With complete session capture, SealMetrics connects every touchpoint to revenue outcomes — revealing the true ROI of every channel.

Attribution cascade — 100 EU visitors

Total visitors100
Reject cookies entirely−55
Accept on page 2 (too late for source)−29
Correct traffic source attribution~16
  • Channel-level revenue breakdown on complete data
  • Campaign cost integration and true ROAS
  • Funnel analysis with drop-off diagnostics
Revenue by channel — built on 100% of sessions, not the 13% that accepted cookies
Organic Search€67,240
Paid Search€52,180
Social (Meta)€31,450
Email€22,890
Direct€11,070
How It Works

From invisible traffic to complete picture in three steps.

No cookies. No consent dependency. No modeled or sampled data.

01

First-party cookieless collection

A lightweight script runs on your domain, collecting behavioral data through first-party methods. No third-party cookies, no external requests, no consent barriers. Works in every browser, every scenario.

<script> 846 bytes gzipped Load time: <50ms Zero external dependencies
02

Full-resolution processing

Every session is recorded individually — not modeled, not sampled, not estimated. Your data reflects actual behavior from 100% of visitors, not statistical inference from the 13% who accepted cookies.

100% session capture No data sampling Real-time processing
03

Decision-ready intelligence

Nine specialized reports, LENS AI anomaly detection with 60+ rules, and multi-touch revenue attribution — all built on complete data. Ask questions in natural language, get answers grounded in reality. AI agent tracking coming soon.

9 report types 60+ anomaly rules LENS AI supervision
What Changes with Complete Data

Nine reports built on 100% of reality.

When every visitor, every session, and every conversion is captured, your analytics stop being estimates and become operational infrastructure.

SealMetrics DashboardFeb 1 – Feb 28, 2026
Real visitors
72,847
+34% vs. GA4
Tracked conversions
2,341
+612% vs. GA4
Revenue attributed
€184K
+89% identified
Data accuracy
100%
No sampling
LENS AI — Recent detections
High priority
Organic traffic from Germany dropped 34% over 72 hours. Correlates with indexing changes.
Medium
Cart abandonment rate increased 12% on mobile since Tuesday deployment.
Insight
Email campaign "Winter Sale" outperforming paid search by 3.2x on ROAS.
Insight
New landing page converts 28% better than control. Statistical significance reached.
LENS AI

Ask business questions. Get answers from complete data.

LENS monitors 60+ metrics continuously and answers business questions in natural language. No manual dashboards. No waiting for the monthly report. When something changes — a traffic drop, a conversion spike, a channel underperforming — you know before it becomes a problem.

  • 60+ automated anomaly detection rules
  • Natural language alerts and business question answering
  • Root cause analysis with suggested actions
  • Continuous supervision, not periodic reporting
Real impact

LENS AI detected a payment page error at 3 AM. By the time the team was online, the alert had already identified the root cause and estimated €47K in potential lost revenue. They fixed it in 20 minutes.

Agent Analytics

See what AI agents do on your site. Coming Soon

ChatGPT, Claude, Perplexity, and other AI agents are already browsing your site — scraping content, answering questions about your products, sending traffic your way. Most analytics tools cannot tell you this is happening. SealMetrics tracks AI agent activity separately from human traffic, so you understand both audiences.

  • Separate tracking for AI agents vs. human visitors
  • Identify which AI models browse your site
  • Understand how AI agents interact with your content
  • Free and unlimited on every plan
Agent activity — last 7 days
GPT-4 (OpenAI)
1,247 sessions4,891 pages
Claude (Anthropic)
892 sessions3,104 pages
Perplexity
634 sessions2,340 pages
Google AI Overview
421 sessions1,687 pages
Other AI agents
298 sessions1,052 pages
Included free on every plan
Enterprise Analytics Comparison

Enterprise-grade analytics at a fraction of the cost.

SealMetrics competes with GA360, Adobe Analytics, and Piwik PRO — not with lightweight privacy tools. Same league, fundamentally better data, significantly lower cost.

CapabilitySealMetricsGA360Adobe AnalyticsPiwik PRO
EU data capture rate100% of visitors~30% (consent dependent)~25% (consent dependent)~40% (consent dependent)
Cookie dependencyNone — fully cookielessRequires cookiesRequires cookiesOptional (limited without)
Consent banner requiredNoYes (GDPR)Yes (GDPR)Yes (GDPR)
Data samplingNever — full resolutionAbove thresholdsConfigurableAbove thresholds
AI anomaly detection60+ automated rulesBasic insightsAdobe Sensei (add-on)None
Agent Analytics (AI bots)Built-in, freeNot availableNot availableNot available
Data residencyEU-only serversUS (EU option limited)ConfigurableEU available
GDPR complianceBy design — no PIIRequires DPA + configRequires DPA + configRequires consent mode
Starting priceFrom €599/mo~$150,000/yr~$100,000/yr~€30,000/yr
Case Study

How a European fashion retailer recovered its invisible revenue.

“We thought our analytics were accurate. SealMetrics showed us we were missing 74% of our conversions. Our entire attribution model was built on incomplete data — every budget decision we made was wrong.”
Head of Digital Marketing
European Fashion Retailer — 200+ SKUs, €12K/mo Google Ads spend, 45M€ annual revenue

After implementing SealMetrics alongside their existing GA4 setup, the team discovered that GA4 was only recording 26% of their real conversions. Paid search was generating 3x more attributed revenue than previously visible. Organic search — a channel they had been deprioritizing for two years — was their second-highest revenue driver.

What decision did they change? They reallocated 35% of their Meta budget to organic search — a channel that GA4 had been underreporting by 4x.

Tracked visitors
12,400 / month
47,200
Recorded conversions
340 / month
1,290
Attributed revenue
€89K / month
€342K
ROAS improvement
Baseline
+40%
What our clients say

The difference between our GA4 data and SealMetrics data was alarming. We had been underreporting conversions by over 600%. Our board was making investment decisions on fundamentally wrong numbers.

C
CMO
International eCommerce, 25M€ revenue

LENS AI caught a conversion drop from a payment page error at 3 AM. By the time our team was online, the alert had already identified the root cause and estimated revenue impact. We fixed it in 20 minutes.

V
VP of Marketing
Travel & Hospitality, 60M€ revenue

We removed our consent banner entirely and still maintain full GDPR compliance. Our bounce rate dropped 8% just from eliminating that friction point. SealMetrics captures everything regardless.

H
Head of Growth
SaaS Platform, Series B
Compliance & Security

Privacy by architecture, not by policy.

SealMetrics does not collect personal data. Compliance is not a configuration option — it is the foundation.

GDPR Compliant
No PII collection. No consent required for analytics.
EU Data Residency
All data processed and stored in European infrastructure.
No Cookie Policy Needed
Cookieless by design. No consent management overhead.
ePrivacy Ready
Prepared for upcoming ePrivacy regulation requirements.
Pricing

Enterprise analytics. Not enterprise pricing.

GA360 starts at $150,000/yr. Adobe Analytics at $100,000/yr. SealMetrics delivers complete data from €599/mo — with AI agent tracking included free on every plan.

Growth
For teams that need API, LENS AI & BigQuery.
€599 / mo
5M human events/mo
Less than the cost of one wrong budget decision per month.
Start Free Trial
Most popular
Scale
For multi-brand retailers with Agent Analytics.
€1,079 / mo
15M human events/mo
Talk to Us
Enterprise
SSO, dedicated support, custom SLA, unlimited events.
Custom
Unlimited human events/mo
Contact Sales

Ready to see what 100% of your traffic looks like?

Run SealMetrics alongside your current setup. Compare the data. Then decide.

30-minute walkthrough. No commitment required.