Rafa Jiménez — founder-led analytics for Europe.

Rafa's first roles were in digital marketing for European DTC brands, running paid acquisition across Google, Meta and affiliates. Every month, the meetings followed the same pattern: the GA4 number, the pixel number, the CRM number — three sets of figures, all different, all defended, none reconciled.

After founding an agency and advising retail groups, the pattern became impossible to ignore. The problem wasn't the analysts. It was the architecture. Every tool optimised for its own reporting. Consent rejection made 40–60% of EU traffic invisible. Sub-processor chains stretched across three continents. Teams spent more time reconciling numbers than acting on them.

SealMetrics was built to replace reconciliation with a single neutral layer — first-party, cookieless, EU-hosted. Compliance-by-architecture, not by a banner layer bolted on afterwards.