Open
How we measure, comply, and build SealMetrics — in writing and in public.
Eleven chapters on our method, architecture, and operation. No marketing pages, no vague promises. If you find anything inaccurate or incomplete, write to us.
Why
Origin and mission
- 01Manifesto· 8 min
Why SealMetrics exists
Most enterprise eCommerce companies in Europe optimize advertising investment on top of 13% of their traffic. This is what happens when that gets normalized.
- 02Audience· 6 min
Who we build for
Every company knows more than half of their analytics data is missing. We build for the operators who refuse to keep making decisions on top of it — regardless of sector, country, or revenue band.
How we measure
Method and architecture
- 03Definition· 8 min
What complete data means
The technical difference between what GA4 measures (≈13% in the EU) and what you need to defend a number to your CFO.
- 05Infrastructure· 6 min
Architecture and performance
Where the pixel runs, what latency it adds, how it scales. No promises — verifiable numbers.
How we operate
Compliance, pricing, customers
- 06Compliance· 10 min
GDPR by architecture
How we meet GDPR, ePrivacy, and Schrems II without resorting to creative legal interpretations — and what we explicitly do not claim.
- 07Commercial· 8 min
How we price
Pay for human events, not for bots or AI agents. One architecture across plans. Honest comparison against the enterprise tier we replace.
- 09Limits· 7 min
What we won't do
No multi-touch attribution. No session reconstruction. No individual identification. No fingerprinting. Why this is a position, not a limitation.
Trust is built in public. If you read something inaccurate, incomplete, or outdated, tell us — we fix it.