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SealMetrics

Open document · living record · v1.0

We publish
the method.
Not just the claim.

How SealMetrics measures, complies and operates — documented in public, with the limits left in.

01

Inspectable. The method can be challenged.

02

Specific. Numbers replace adjectives.

03

Revisable. Corrections remain visible.

The public record

Read from the problem
to the operating model.

8 published chapters move from why complete data matters to the architecture, commercial rules and definitions behind the product.

Part 01

Why

Origin and mission

2 published
  1. 01

    Manifesto · 8 min

    Why SealMetrics exists

    Most enterprise eCommerce companies in Europe optimize advertising investment on top of 13% of their traffic. This is what happens when that gets normalized.
  2. 02

    Audience · 6 min

    Who we build for

    Every company knows more than half of their analytics data is missing. We build for the operators who refuse to keep making decisions on top of it — regardless of sector, country, or revenue band.
Part 02

How we measure

Method and architecture

2 published
  1. 03

    Definition · 8 min

    What complete data means

    The technical difference between what GA4 measures (≈13% in the EU) and what you need to defend a number to your CFO.
  2. 05

    Infrastructure · 6 min

    Architecture and performance

    Where the pixel runs, what latency it adds, how it scales. No promises — verifiable numbers.
Part 03

How we operate

Compliance, pricing, customers

3 published
  1. 06

    Compliance · 10 min

    GDPR by architecture

    How we meet GDPR, ePrivacy, and Schrems II without resorting to creative legal interpretations — and what we explicitly do not claim.
  2. 07

    Commercial · 8 min

    How we price

    Pay for human events, not for bots or AI agents. One architecture across plans. Honest comparison against the enterprise tier we replace.
  3. 09

    Limits · 7 min

    What we won't do

    No multi-touch attribution. No session reconstruction. No individual identification. No fingerprinting. Why this is a position, not a limitation.
Part 04

Where we go

Future and reference

1 published
  1. 11

    Reference · 7 min

    Glossary

    Opinionated definitions of the terms used across Open. Where we use a word differently from the rest of the industry, we say so.

Publishing protocol

Trust is a record
you can inspect.

If a statement is inaccurate, incomplete or outdated, we correct it. The useful part of transparency is not the promise. It is the ability to point to the exact sentence.