How we price

Pricing is upstream of trust. If you cannot tell what you are paying for, what you will pay next quarter, and what is included by default, the rest of the product has to work twice as hard to be believed.

This chapter explains the reasoning — what we charge for, the three plans, the comparison against the enterprise tier we replace, and what shows up on the invoice. The exact figures live on /pricing; this is the why.

What we charge for and what we don't

We charge for human events — not pageviews, not sessions, not unique visitors. Events triggered by real people doing things on your site: pageview, add-to-cart, conversion, form submission, click.

The principle is short: pricing should reflect the value you extract, not the volume of data we happen to ingest. A scraper does not add value to either side. Charging for it would be a tax on operating in 2026.

"AI agents — ChatGPT, Claude, Perplexity — are a new category of traffic you need visibility into. We track them for free. Charging for the data that shows you how AI reads your site would be backwards."

Three plans, one architecture

Every plan ships the same data architecture. The differences are volume, governance, support, and a small set of premium AI capabilities on Scale and above. The plans are stacked, not gated.

There is no version of SealMetrics that holds the architecture hostage to the enterprise plan. Growth ships the data model that makes the product the product. Scale and Enterprise add capacity, governance, and the premium AI layer.

Comparing against the enterprise tier

The honest comparison is with the tools that solve the same problem — GA360, Adobe Analytics, Piwik PRO. Not with lightweight privacy dashboards at €9–50/month; those answer a different question and we covered the category in chapter 03.

The comparison below uses publicly observable defaults. Specific annual contracts vary by negotiated volume; the cost bands are widely reported.

For an eCommerce team spending €20K+ per month in paid media, the Growth plan represents under 2.5% of paid spend. That number usually lands inside the variance of a single mis-attributed campaign decision per quarter.

What you see on the invoice

A few decisions show up in billing that matter more than the headline price.

• Annual vs monthly.Annual billing saves two months per year versus monthly. Most customers move to annual after the trial; the difference covers a quarter of bidding-tool budget.
• One free overage month per year.Spikes happen. We don't bill the first one. Black Friday, a viral campaign, an unexpected paid push — the meter forgives a single month.
• Two consecutive overage months → auto-upgrade.If the underlying volume has changed, the plan should change with it. We do this at the next billing cycle, not retroactively, and we notify you before it happens.
• No usage-based surprises.The price you signed up for is the price for the year. We never throttle, sample, or block your data when you approach a limit.
• Annual review on Scale and above.We look at the previous twelve months together, with you, to confirm the plan still fits. If you should be paying less, we say so.

The point of publishing this is the same point as publishing the rest of Open. You should not have to read between the lines of a sales conversation to find out what comes next on your invoice.

Continue with chapter 09 — What we won't do.