Platform · WooCommerce
A consent-gated analytics tag loses the shoppers who reject the banner, and the channel behind their orders goes with them. The Sealmetrics plugin tracks the WooCommerce funnel from product view to purchase without writing a cookie or collecting customer data, and installs from your dashboard in a few minutes.
WordPress 5.8+ · WooCommerce 6.0+ · PHP 7.4+ · no cookies · EU-hosted in Dublin
Quick answer
Sealmetrics for WooCommerce is a WordPress plugin that adds cookieless analytics to a WooCommerce store. It tracks product views, add-to-cart, checkout starts and purchases, groups pages by type automatically and captures product brands and variation attributes, without setting a cookie or collecting customer data. You download it from the Sealmetrics dashboard, upload it in WordPress and paste your Account ID. The purchase is sent from the order confirmation page with its revenue, currency, payment method, coupon and items, and the plugin marks each order so a refreshed thank-you page is not counted twice. Order IDs are not stored outside WooCommerce, so reconciliation is done on totals and channels. Because the purchase depends on the confirmation page loading, a first-party pixel domain helps where ad blockers are common.
What it captures
Activated with an Account ID, the plugin sends the standard eCommerce funnel and sets a content group on every page, with no theme edits.
| Event | When it fires | What it carries | Note |
|---|---|---|---|
| pageview | Every page | The page, its channel and its content group | Group set by page type: catalog, product, cart, checkout, thankyou, account |
| view_item | Single product page | Product name, ID, SKU, price, currency, category, brand | Brands from YITH WooCommerce Brands, Perfect Brands, WooCommerce Brands or a product_brand taxonomy |
| add_to_cart | Standard buttons, AJAX add to cart, variable product forms, quantity changes | Product, SKU, price, quantity, currency, variation attributes | Every selected attribute, such as size and colour |
| begin_checkout | Checkout | Cart total, currency, item count | The step before payment |
| purchase | Order confirmation page | Revenue, currency, payment method, coupon, items | Order meta prevents duplicates when the page is refreshed |
Product, cart and checkout steps are events in a funnel; the purchase is the conversion that carries revenue. How conversions are modelled across platforms is covered in conversion tracking without cookies.
What a consent-gated setup loses
WooCommerce knows every order. A cookie-based tag only knows the ones placed by visitors who accepted the banner and were not blocked.
On the one store we have measured side by side — a Shopify shop — GA4 did not record 29% of visits. The mechanism does not depend on the platform: a tag that waits for consent never sees the visitor who says no. The argument in full is on complete data.
Channels that bring new people in lose more visits to the banner than direct does, so a consent-based channel report tilts toward traffic you already had.
Several analytics plugins on one WordPress site can conflict, which is one of the first things to rule out when a purchase goes missing. Keep one measurement layer for decisions.
Install on WooCommerce
One install path, no theme edits. The last two steps make the comparison with WooCommerce fair; the reasoning is the same as in one number for marketing and finance.
In the Sealmetrics dashboard, open Settings → Integrations and download the WooCommerce plugin as a ZIP file.
In WordPress, go to Plugins → Add New → Upload Plugin, choose the ZIP, click Install Now and then Activate. It needs WordPress 5.8+, WooCommerce 6.0+ and PHP 7.4+.
Open Settings → Sealmetrics and paste your Account ID, which is your Site ID from Settings → Sites in the dashboard. Optionally set a custom pixel domain for first-party tracking, then save.
Clear any WordPress cache, open a product, add it to the cart and check the events arrive. Place a test order and confirm the purchase appears once the order is processing or completed.
Compare totals for the same period, in the same timezone and currency, and leave out orders with no web visit behind them, such as manual or phone orders.
What stays, what changes
Each tool keeps the job it does well. Sealmetrics takes the one a consent-gated tag cannot do: telling you which channels produced the orders.
Stay: the order and product view.
Sales, products and coupons stay in WooCommerce, and Sealmetrics is checked against its order totals.
One number for marketing and financeCan stay, for Google Ads.
Many teams keep it as the Google Ads conduit while budget decisions move to the measured base.
GA4 migration planStay for bidding, behind consent.
Sealmetrics does not send conversions to ad platforms, so the platforms keep their own consent-gated setup.
Campaign revenue attributionBecomes the channel view.
Revenue by channel, campaign and creative on every recorded session, checked against WooCommerce's orders.
Complete dataThe method, measured
No WooCommerce customer case is published yet, and this page does not pretend otherwise. The reconciliation method above is the one Incapto used on Shopify, where both tools were checked against real orders before anything was compared.
What it does not do
Most of these follow from how WooCommerce confirms an order. For stores where a webhook confirms purchases server-side, see Sealmetrics for Shopify.
Purchases are sent when the order confirmation page loads. If a payment gateway never returns the shopper there, that purchase is not recorded.
The default pixel address can appear on blocklists. Setting the custom pixel domain keeps the requests on your own domain.
Order IDs are not stored outside WooCommerce, so you compare totals and channels, never row by row.
Subscription renewals charged without the shopper visiting the confirmation page send no purchase event.
When a test purchase is missing, check that the order is processing or completed and that no other analytics plugin is interfering.
No multi-touch model and no view-through; a returning visit through another channel takes the credit.
Common WooCommerce questions
Download the WooCommerce plugin from the Sealmetrics dashboard under Settings → Integrations, upload it in WordPress under Plugins → Add New → Upload Plugin, activate it, and paste your Account ID in Settings → Sealmetrics. It needs WordPress 5.8+, WooCommerce 6.0+ and PHP 7.4+.
The Google Analytics plugin sends data to GA4, which relies on cookies and consent, so shoppers who reject the banner are not recorded. The Sealmetrics plugin sets no cookie and collects no customer data. The two can run side by side: many stores keep the Google Analytics plugin for Google Ads and use Sealmetrics for channel and revenue decisions.
Check that the order confirmation page loads after payment, because that is where the purchase is sent. Then check that the order status is processing or completed, that no other analytics plugin is conflicting, and clear any WordPress cache before testing again.
No. The plugin records in the order's meta data that the conversion was sent, so refreshing or revisiting the thank-you page does not send the purchase again.
Yes. Every selected variation attribute, such as size or colour, is captured with add-to-cart and purchase events, and brands are detected from YITH WooCommerce Brands, Perfect Brands for WooCommerce, WooCommerce Brands or a custom product_brand taxonomy.
The first subscription order is tracked like any purchase, on the confirmation page. Renewals charged in the background, without the customer visiting the store, have no confirmation page and send no purchase event; report them from your subscription tool.
The tracker is about 1.1 KB on the wire and loads asynchronously, roughly 132 times lighter than GA4's tag, so its footprint is a small fraction of the Google Analytics and tag manager stack it usually replaces.
Not necessarily for the analytics: the plugin sets no cookie and stores nothing on the device. Ad pixels, A/B testing or chat tools that do store data still need consent, and whether your store is exempt for analytics depends on its configuration and your national authority's criteria.
WooCommerce walkthrough
Book 30 minutes with the founder. We walk through the plugin setup on your WooCommerce store, how to test the funnel and a purchase, and how to compare Sealmetrics with your orders.
