Shopify analytics. No banner.
One app, one theme embed, any Shopify plan. Full e-commerce funnel coverage from pageview to order confirmation. Aggregate channel revenue reconciled to the Shopify backend within 15–20%.
Install on Shopify
One install path for every Shopify plan that allows app embeds — no distinction between Plus and Standard.
- In the SealMetrics dashboard, go to Settings → Integrations → Shopify.
- Select the site you want to connect and enter your Shopify domain.
- Click Connect Shopify and authorize the SealMetrics Pixel app — this registers the conversion webhook automatically.
- Copy your Account ID from the connected Shopify card in the dashboard.
- In Shopify, open the theme editor → Theme → App embeds, and enable Sealmetrics Analytics.
- Paste your Account ID into the embed’s field and save.
The embed loads the SealMetrics loader by account:
<script async src="https://t.sealmetrics.com/shopify-loader.js?account=YOUR_ACCOUNT_ID"></script>
The loader injects the tracker, writes SealMetrics session attributes to the cart, and sets up the microconversion listeners below. No shopper-facing UI is rendered — the tracker is invisible by design.
Events captured
No custom event configuration required — the events below flow automatically once the app embed is active and the conversion webhook is registered.
| SealMetrics event | Maps to | What it carries |
|---|---|---|
| pageview | Automatic | Fires on every page load via the SealMetrics tracker. |
| view_product | view_item (GA4 equivalent) | Product page load. Product name, SKU, price, currency, ID. |
| add_to_cart | add_to_cart | Intercepts /cart/add requests. Product, price, quantity, currency. |
| initiate_checkout | begin_checkout | Fires once per checkout attempt — cart submit, checkout button, or Buy Now. |
| purchase | purchase | Confirmed server-side via Shopify's orders/create webhook. Revenue, currency, line items. |
All events are aggregate-anonymous: no customer email, no checkout email, no IP address, no fingerprint stored, and the order ID is not stored externally. What is captured is what is needed for channel attribution and revenue reporting — line items, revenue, currency, channel and landing page.
Order reconciliation with Shopify
The number that matters in a CFO review is whether the marketing dashboard ties to the Shopify backend. SealMetrics is built to reconcile at two levels:
Aggregate level
Weekly and monthly aggregate revenue reported by SealMetrics typically lands within 15–20% of Shopify Analytics. The residual gap is shipping discounts, taxes and gift-card credits handled differently between the two systems — not measurement error.
Why not order-by-order
SealMetrics does not store the Shopify order ID externally — that’s deliberate, part of the same privacy-first design that keeps the analytics layer cookieless. Reconciliation happens at the aggregate/channel level instead, which is also where the marketing decisions actually get made.
For the wider argument about what complete-data reconciliation enables for CFO and board reporting, see the complete data pillar.
Related reading
Cookieless analytics for eCommerce
The Shopify reconciliation pattern in full editorial detail.
Use caseGA4 migration — 30-day parallel plan
How to run SealMetrics alongside your existing GA4 install without breaking Google Ads.
PillarCookieless analytics
Why the architecture works, what it captures, and what it deliberately does not.
Common Shopify questions
- Does SealMetrics work on Shopify Standard or only Plus?
- Any Shopify plan that allows app embeds — there's no Plus/Standard distinction. You connect the SealMetrics Pixel app from your SealMetrics dashboard (OAuth), then enable the "Sealmetrics Analytics" app embed in your theme and paste your Account ID. Same install, same event coverage, on every plan.
- How does it reconcile with Shopify Analytics?
- Aggregate channel revenue reported by SealMetrics typically lands within 15–20% of Shopify Analytics totals — the gap is shipping, discounts, taxes and gift-card credits handled differently between the two systems. SealMetrics does not store the Shopify order ID externally, by design, so reconciliation is at the aggregate/channel level, not a row-by-row join.
- Does it replace Shopify's native analytics?
- No. Shopify Analytics stays — it is the operational view for the merchandising team (which products are selling, which collections are converting, which discount codes are working). SealMetrics replaces the marketing-side analytics (which channels and campaigns drove the revenue). They answer different questions on overlapping data.
- What happens with the existing Google Analytics on my Shopify store?
- Run both in parallel. GA4 keeps firing for Google Ads conversion import and for any GTM container you already have. SealMetrics installs alongside without touching GA4. After 30 days, most teams move strategic decisions to SealMetrics and keep GA4 as the Google Ads conduit. The full migration plan lives on /use-cases/ga4-migration.
- Does it track the purchase on checkout.shopify.com (Shopify-hosted checkout)?
- Yes. The purchase itself is confirmed server-side: when an order is placed, Shopify sends an orders/create webhook to SealMetrics with the revenue, currency and line items. No script needs to load on checkout.shopify.com at all — the browser-side loader only needs to see the funnel up to initiate_checkout.
- What about Shopify Markets and multi-currency?
- Multi-currency stores are supported. Revenue is recorded in the original transaction currency and converted to a reporting currency using daily ECB rates. Shopify Markets storefronts behave as separate properties or as one rolled-up property depending on how the account is configured.
Connect the app. See real channel revenue this week.
Book 30 minutes with the founder. We install on your Shopify store live, run the first reconciliation against your CRM, and you keep the dashboard.
Built by a founder · supported by a founder · EU-hosted by design