Consent Management Platform (CMP)

The analytics cost of consent

CMPs are legally necessary for cookie-based analytics, but they create a fundamental measurement problem: visitors who reject cookies become invisible to analytics. In the EU, approximately 35% of visitors decline — and in privacy-conscious markets like Germany, the rate exceeds 50%.

This creates a systematic bias in your data. Your analytics over-represent the cookie-accepting segment and entirely miss the privacy-conscious segment, which often includes higher-value visitors.

The alternative

Cookieless analytics does not require a CMP for its operation because it does not use cookies or collect personal data. This eliminates the consent rejection data loss vector entirely while maintaining full GDPR compliance.