Your guests search on mobile, compare on desktop, and book on tablet. You see fragments.
Multi-device booking journeys and high consent rejection in EU travel markets mean 60-70% of your guest interactions are invisible. Your direct booking strategy is built on a fraction of the data. SealMetrics captures the complete booking journey with cookieless server-side collection.
Problems you recognize
Direct vs OTA attribution is a black box
You invest in driving direct bookings, but you cannot measure the true cost per direct booking versus OTA commission. When 60-70% of website visitors are invisible, your direct channel performance is guesswork.
Multi-device journeys break attribution
A guest searches on their phone during lunch, compares prices on their laptop at home, and books on a tablet in bed. Cookie-based analytics sees three different visitors — not one guest on a booking journey.
Seasonal campaign ROI is guesswork
Peak season ad spend decisions require confidence. But when you are making six-figure budget calls based on 30-40% of conversion data, you are optimizing for the visible minority — not your actual guest base.
What changes with complete data
Complete booking funnel visibility
From initial search to rate comparison to final booking — across every device. See the full guest journey without relying on cookies or cross-device stitching that breaks with consent walls.
Direct vs OTA channel clarity
Measure your true direct booking rate with 100% of data. See cost per booking by channel — direct, OTA, metasearch, paid campaigns — and make distribution strategy decisions based on complete numbers, not estimates.
Seasonal campaign optimization
100% of conversion data means confident budget decisions for peak and off-peak seasons. Know exactly which campaigns drive bookings during high season, and which off-season promotions actually generate returns.
LENS AI for hospitality
Booking anomalies, rate parity issues, sudden traffic drops from key source markets, and conversion rate shifts — detected in real-time and explained in plain language. No more discovering problems in the weekly revenue meeting.
Metrics that matter for hotels
100%
Booking journeys captured
60-70%
Previously invisible
0
Cookies required
EU-only
Infrastructure
See your complete booking data.
30-minute demo with your actual traffic. We show you every booking journey GA4 is missing — and the revenue it represents.
See Your Complete Booking Data