60-70% of your booking traffic is invisible. Your direct channel strategy is built on a fraction of reality.
High consent rejection and ad blocker usage in EU travel markets mean most of your guest interactions are never recorded. SealMetrics captures 100% of your booking traffic with cookieless first-party collection — no cookies, no consent dependency, no data loss.
Problems you recognize
Direct vs OTA attribution is a black box
You invest in driving direct bookings, but you cannot measure the true cost per direct booking versus OTA commission. When 60-70% of website visitors are invisible, your direct channel performance is guesswork.
Consent walls destroy booking data
In EU travel markets, 35-60% of visitors decline consent banners. Add ad blockers and Safari ITP on top, and your booking engine analytics become a small sample of reality — not the full picture you need for revenue decisions.
Seasonal campaign ROI is guesswork
Peak season ad spend decisions require confidence. But when you are making six-figure budget calls based on 30-40% of conversion data, you are optimizing for the visible minority — not your actual guest base.
What changes with complete data
Complete booking funnel visibility
From initial search to rate comparison to final booking. See every step in the funnel with 100% of visitor data — without relying on cookies that consent walls and browser restrictions destroy.
Direct vs OTA channel clarity
Measure your true direct booking rate with 100% of data. See cost per booking by channel — direct, OTA, metasearch, paid campaigns — and make distribution strategy decisions based on complete numbers, not estimates.
Seasonal campaign optimization
100% of conversion data means confident budget decisions for peak and off-peak seasons. Know exactly which campaigns drive bookings during high season, and which off-season promotions actually generate returns.
LENS AI for hospitality
Booking anomalies, rate parity issues, sudden traffic drops from key source markets, and conversion rate shifts — detected in real-time and explained in plain language. No more discovering problems in the weekly revenue meeting.
Metrics that matter for hotels
100%
Booking traffic captured
60-70%
Previously invisible
0
Cookies required
EU-only
Infrastructure
See your complete booking data.
30-minute demo with your actual traffic. We show you every booking journey GA4 is missing — and the revenue it represents.
See Your Complete Booking Data