A prospective student visits your site 12 times before applying. You see 3 of those visits.
University enrollment journeys span months — program research, campus comparisons, financial aid pages, open day registrations. Cookie expiration and EU consent rejection mean your attribution captures fragments of a journey that determines your next intake. SealMetrics provides complete enrollment attribution across every touchpoint.
Problems you recognize
Enrollment attribution is disconnected
A student discovers you through a Google ad, returns via organic search, attends a virtual open day, and applies 4 months later. Cookies expired after the first session. Your analytics credits the application to direct traffic — or nothing.
Campaign spend decisions lack evidence
You run campaigns across search, social, and display for each enrollment cycle. But when 60-70% of the resulting visits are invisible, you are allocating six-figure recruitment budgets based on which channels happen to have higher consent rates.
Program page performance is a blind spot
Which program pages convert researchers into applicants? Which content drives open day registrations? When most visitor journeys are invisible, your content strategy is guided by the consented minority — not your full prospect base.
What changes with complete data
Full enrollment funnel attribution
Every visit from first program search to application submission — connected across months and devices without cookies. See which channels, content, and events actually drive applications, not just which ones get last-click credit.
Recruitment campaign ROI, measured
100% of conversions attributed to their actual source. Know exactly which campaigns drive open day registrations, information requests, and applications — and allocate recruitment budget with confidence.
Complete program page analytics
See how ALL prospective students interact with program pages, compare offerings, and progress toward application. Identify which programs attract the most research, where prospects drop off, and which content drives action.
LENS AI for education
Application funnel anomalies, traffic shifts during enrollment periods, program page engagement changes, and campaign performance drops — detected automatically. Spot issues during critical recruitment windows before they impact intake numbers.
Metrics that matter for education
100%
Prospective student visits captured
12+
Avg. visits before application
0
Cookie dependency
EU-only
Data infrastructure
See the complete enrollment journey.
30-minute demo with your actual traffic. We show you every prospective student visit GA4 is missing — and what it means for your recruitment strategy.
See Your Complete Enrollment Data