What we have shipped.
Product updates, new features, and improvements. We ship continuously and document everything.
February 2026
Agent Analytics: AI traffic identification
Identify and track visits from GPT, Claude, Perplexity, and Google AI Overviews as distinct sessions. See which pages AI agents visit, how long they stay, and whether AI-referred visitors convert.
LENS AI: natural language queries
Ask business questions in plain language and get answers from your complete data. LENS now supports conversational queries alongside its 60+ automated anomaly detection rules.
January 2026
Revenue Attribution report redesign
Redesigned revenue attribution interface with clearer multi-touch journey visualization. See channel, campaign, and creative-level contribution to revenue with one-click drill-down.
Webhook event forwarding
Forward real-time analytics events to your own infrastructure via webhooks. Configure event filters and transformation rules in the dashboard.
Dashboard performance improvements
Reduced dashboard load times by 40% for accounts with more than 5M monthly events. Report rendering is now near-instant for standard date ranges.
December 2025
LENS AI: 12 new anomaly detection rules
Added detection rules for sudden conversion rate drops, traffic source shifts, page load time degradation, and unusual geographic traffic patterns. Total rule count: 60+.
Shopify integration v2
Updated Shopify integration with support for checkout extensibility, subscription revenue tracking, and automatic product catalog synchronization.
November 2025
Custom report builder
Build custom reports combining any metrics and dimensions. Save, share with team members, and schedule automated email delivery.
Data retention controls
Configure data retention periods per account. Set automatic data deletion schedules to match your organization's data governance policies.
October 2025
SealMetrics launch
First public release of SealMetrics. Cookieless analytics with 100% traffic capture, 9 report types, LENS AI anomaly detection, and multi-touch revenue attribution. Starting at €199/month.