SealMetrics
Changelog

What we have shipped.

Product updates, new features, and improvements. We ship continuously and document everything.

February 2026

New

Agent Analytics: AI traffic identification

Identify and track visits from GPT, Claude, Perplexity, and Google AI Overviews as distinct sessions. See which pages AI agents visit, how long they stay, and whether AI-referred visitors convert.

New

LENS AI: natural language queries

Ask business questions in plain language and get answers from your complete data. LENS now supports conversational queries alongside its 60+ automated anomaly detection rules.

January 2026

Improved

Revenue Attribution report redesign

Redesigned revenue attribution interface with clearer multi-touch journey visualization. See channel, campaign, and creative-level contribution to revenue with one-click drill-down.

New

Webhook event forwarding

Forward real-time analytics events to your own infrastructure via webhooks. Configure event filters and transformation rules in the dashboard.

Improved

Dashboard performance improvements

Reduced dashboard load times by 40% for accounts with more than 5M monthly events. Report rendering is now near-instant for standard date ranges.

December 2025

New

LENS AI: 12 new anomaly detection rules

Added detection rules for sudden conversion rate drops, traffic source shifts, page load time degradation, and unusual geographic traffic patterns. Total rule count: 60+.

Improved

Shopify integration v2

Updated Shopify integration with support for checkout extensibility, subscription revenue tracking, and automatic product catalog synchronization.

November 2025

New

Custom report builder

Build custom reports combining any metrics and dimensions. Save, share with team members, and schedule automated email delivery.

New

Data retention controls

Configure data retention periods per account. Set automatic data deletion schedules to match your organization's data governance policies.

October 2025

Launch

SealMetrics launch

First public release of SealMetrics. Cookieless analytics with 100% traffic capture, 9 report types, LENS AI anomaly detection, and multi-touch revenue attribution. Starting at €199/month.

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