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SealMetrics
Case studies

Real results from real eCommerce teams.

Not benchmarks. Not estimates. What actually changed when these teams stopped making decisions on incomplete data.

Fashion eCommerce · 45M€ revenue · €12K/mo paid media

74% of conversions were invisible. Every budget decision was wrong.

A European fashion retailer with 200+ SKUs and €12K/month in Google Ads was optimizing campaigns based on GA4 data. The problem: GA4 was only recording 26% of their real conversions. Their best-performing channels looked like their worst — because those channels had the lowest cookie acceptance rates.

After implementing SealMetrics alongside GA4, the team discovered the full picture within 30 days. They reallocated 35% of their paid media budget based on complete attribution data. ROAS improved 40% in the following quarter.

“Our entire attribution model was built on incomplete data — every budget decision we made was wrong. SealMetrics showed us we were missing 74% of our conversions.”

Head of Digital Marketing
Monthly visitors tracked
12,400
47,200
+281% vs GA4
Conversions recorded
340
1,290
+279% vs GA4
Revenue attributed/mo
€89K
€342K
+284% vs GA4
ROAS improvement
Baseline
+40%
More results coming

35+ eCommerce teams. More case studies being documented.

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