SealMetrics vs Google Analytics 360
GA360 is the enterprise tier of Google Analytics at $150,000+/yr. SealMetrics offers enterprise-grade analytics from €599/mo — with complete data capture that GA360 still cannot deliver in the EU.
Average EU data capture rate. Better than free GA4 thanks to enhanced consent tools, but still fundamentally cookie-dependent. Two thirds of your visitors remain invisible.
Full data capture regardless of consent status, browser, or ad blocker. No cookies, no dependencies. Enterprise-grade analytics at 1/60th of the cost.
Full comparison
| Capability | SealMetrics | Google Analytics 360 |
|---|---|---|
| Data Capture | ||
| EU data capture rate | 100% of visitors | ~35% average (consent tools help, still cookie-dependent) |
| Cookie dependency | None — fully cookieless | Requires first and third-party cookies |
| Consent banner required | No | Yes (enhanced consent mode available) |
| Ad blocker resistance | First-party infrastructure | Partially mitigated with server-side GTM |
| Data sampling | Never — full resolution at any volume | Unsampled reports available (quota-limited) |
| Data freshness | Real-time | 4-8 hour processing, real-time limited |
| AI agent tracking (Coming Soon) | Built-in | Not available |
| Intelligence | ||
| Revenue attribution | Complete multi-touch (100% data) | Advanced (consent-dependent data) |
| AI anomaly detection | LENS AI — 60+ automated rules | Custom alerts, basic anomaly detection |
| Natural language queries | Ask business questions, get answers | Limited to Explore interface |
| BigQuery integration | Native export available | Native BigQuery export (strength) |
| Custom reports | 9 specialized report types | Unlimited custom reports + explorations |
| Audience building | Based on 100% data | Advanced, Google Ads integration |
| Privacy | ||
| GDPR compliance | By design — no PII collected | Requires DPA, consent mode v2, legal review |
| Data residency | EU-only servers, guaranteed | EU data storage option (US processing possible) |
| ePrivacy compliance | No consent needed | Consent required |
| Personal data collection | None — zero PII | IP address, device IDs, user IDs, Google signals |
| Other | ||
| Annual cost | From €5,988/yr | $150,000+/yr |
| Setup complexity | One script tag, 5 minutes | 6-12 week implementation, certified partner recommended |
| Support | Priority email + onboarding | Dedicated account manager |
| Contract | Monthly, cancel anytime | Annual contract required |
When to use each
GA360 works well when
- —You need deep Google Ads and DV360 integration
- —Your team has 6+ analysts who need unlimited custom reports
- —You've already invested in the Google Marketing Platform ecosystem
- —Budget is not a constraint and you can afford $150K+/yr
- —Consent rates are above 70% in your markets
SealMetrics is better when
- —You operate in the EU and need 100% data capture
- —You want enterprise analytics without enterprise pricing
- —GDPR compliance must be architectural, not configured
- —Your data must stay in the EU exclusively
- —You want AI-powered anomaly detection included, not add-on
- —You need to track AI agent traffic alongside human analytics (Coming Soon)
Enterprise analytics shouldn’t require enterprise budgets.
GA360 is an excellent product if you can afford it and consent isn’t a concern. But at $150,000+/yr, it still misses 65% of EU visitors due to its fundamental cookie dependency. Better consent tools improve the numbers, but they don’t solve the underlying architecture problem — as we explain in our data sampling comparison.
SealMetrics delivers complete data — 100% of visitors, zero cookie dependency, GDPR compliance by design — at 1/60th of the cost. With capabilities GA360 does not offer: cookieless collection, AI agent tracking (coming soon), and privacy compliance that requires no configuration.
Frequently asked questions
Can SealMetrics really replace GA360?
For EU businesses focused on data completeness, yes. SealMetrics captures 100% of traffic vs ~35% for GA360. It includes revenue attribution, AI anomaly detection, and real-time processing — at 1/60th the cost.
Does SealMetrics have unsampled data like GA360?
Yes. SealMetrics never samples data at any traffic level. Every session is recorded individually. GA360 offers unsampled reports but with quota limits.
What about BigQuery integration?
SealMetrics supports data export to BigQuery and 25+ other platforms. GA360’s native BigQuery export is a strength, but SealMetrics provides the same capability with complete underlying data.
Is SealMetrics suitable for large eCommerce operations?
Yes. The Enterprise plan handles custom event volumes with dedicated infrastructure. Built on ClickHouse for sub-second queries at any scale, with EU-only data residency guaranteed.
Compare with your own data.
Run SealMetrics alongside GA360. See the difference in your own numbers. Then decide which tool tells you the truth.
30-minute walkthrough. No commitment required.