Revenue Attribution
The process of connecting revenue events (purchases, subscriptions) to the marketing channels and campaigns that influenced them. Requires complete visitor journey data for accuracy.
How it works
Revenue attribution tracks the full visitor journey from first touch to purchase and assigns credit to each marketing touchpoint along the way. This can use multi-touch attribution models (linear, time-decay, position-based, or data-driven) to distribute revenue across channels, campaigns, and creatives.
The data completeness requirement
Revenue attribution is uniquely sensitive to data loss. If your analytics miss 87% of visitor touchpoints, your attribution model assigns revenue credit based on a fragment of the real journey. The typical result: direct traffic is inflated, top-of-funnel channels are undervalued, and budget allocation follows the bias.
SealMetrics provides revenue attribution built on 100% of traffic data. Because every session is captured through cookieless analytics, the attribution reflects what actually happened — not what the cookie-accepting segment suggests.