There aren’t many Privacy-first Analytics solutions on the market, one of them is Plausible Analytics.
A very light and user-friendly tool with specific and clear metrics, it is very similar to Fathom Analytics. Here you can find our post about alternatives to Fathom Analytics.
Plausible Analytics has been helping websites to measure their traffic while respecting users’ privacy for several years. It has good reception, especially in the Developers’ community.
Plausible Analytics and SEAL Metrics Similarities
Privacy-First Web Analytics:
Both solutions seek to respect user privacy by offering clear and concise metrics. From what we can see in their demo account it loads data quickly and is pleasant to use.
Its founders are two people, without investors that can shape the development of the technology. Exactly the same as SEAL Metrics.
Alternative to Google Analytics:
Both companies postulate themselves as an alternative to Google Analytics and Matomo from the basis of respect for user privacy.
Differences between Plausible Analytics and SEAL Metrics:
How data is obtained:
Plausible Analytics works with a system similar (not to say the same, but we do not know more technical details because in their documentation we have not been able to find it) to very sophisticated digital fingerprinting that according to them is impossible to associate to a person, thus respecting the GDPR, the user’s privacy, but not the ePrivacy Regulation
They themselves explain how their technology works in their documentation.
It does not comply with the ePrivacy Regulation
The main difference, from what we have read in their documentation, is that Plausible bases its technology on a very sophisticated fingerprint. We emphasize and repeat what we have said before. The fact that they work with a Digital Fingerprinting system makes it a cookieless tracking technology that complies with GDPR regulations, so it respects the user’s privacy.
But we must emphasize even more, that fingerprinting technology is a GDPR compliant technology but not ePrivacy Regulation compliant. Take a look at our post about Digital Fingerprinting tracking and GDPR.
The ePrivacy Regulation states that a user can NOT be individually analyzed even if he/she is anonymized regardless of the technology used.
We repeat: The ePrivacy Regulation says that you cannot individually analyze a user, even if he/she is anonymized. Therefore, it is a legal technology, BUT it requires the user’s consent.
Different analytics approaches:
From the data we can see in their dashboard, it is an analytics system oriented to simple analytics, with very specific KPIs, but not business-oriented.
The owners of eCommerce or digital businesses will notice the lack of a KPI as important as the invoicing.
We could say that if you have a website such as a blog, Plausible is a good option. If you only need to measure clicks and leads because you have traffic from few traffic sources, you don’t invest in advertising, Plausible Analytics could be a good option.
KPIs that corroborate that they base their technology on individualized analysis:
- Bounce Rate.
- Data by Country.
- Duration of visit.
To calculate the above KPIs you need to measure individual or work with the IP. The problem with the IP is that it is personal data, so it will also require consent.
Web analytics for digital business
In SEAL Metrics we have deep and not complex data reporting that helps the marketer to make decisions, such as:
- Invoicing, ROAS and Costs.
- Conversions by Source, Campaign or Term.
- Reporting by Days, Weeks or Months.
- Sales Funnel creation.
- Advanced filters.
Take a 2-minute walk through SEAL Metrics.
Filtering by pages – URL
Plausible Analytics has a very interesting filter that consists in being able to see the data of clicks and page views according to the URL that is being visited.
SEAL metrics do not have this filtering; discussing it with our current customers we find that it is not a feature that they see as interesting, so we do not plan to develop it in the short term.
Plausible Analytics has more customers than SEAL Metrics
We totally agree Plausible Analytics has possibly thousands of customers worldwide. Our business model is very different from theirs. Because of the type of dashboards they offer, Plausible is oriented to non-eCommerce clients.
SEAL Metrics was born in May 2021, once the regulations were clear. Once the regulations were clarified and made public, we launched the analytics tool. In a few months, we have achieved e-commerce with more than 60 million page views. Big brands already trust us.
In conclusion, the best way to compare SEAL metrics is to test and compare.
If you want to try SEAL metrics, you have 7 days free trial, fixed price, unlimited domains, unlimited traffic. Choose the package you are most interested in and start seeing the reality of your data.