--- title: "SealMetrics vs GA360 — Enterprise data for less" description: "GA360 costs $150K+/year and still loses 40-60% of EU traffic. SealMetrics delivers complete data at €499/mo." canonical_url: "https://sealmetrics.com/vs/ga360/" lang: "en" date_modified: 2026-05-29 content_type: "comparison" owner: "web" llm_priority: "useful" last_verified: "2026-05-29" source: https://sealmetrics.com/vs/ga360/ publisher: SealMetrics --- vs Google Analytics 360 # Enterprise data *without the $150K invoice.* Updated 29 May 2026 · By [Rafa Jiménez](https://sealmetrics.com/authors/rafa-jimenez/), Founder, SealMetrics GA360 costs six figures per year and still loses the same 40–60% of EU traffic that free GA4 loses — because the architecture is identical. SealMetrics is complete data, EU-hosted, from €499/mo. [Book a demo →](https://sealmetrics.com/demo/)[Start 14-day trial](https://my.sealmetrics.com/register) No migration · Run in parallel · You decide TL;DR GA360 is Google’s enterprise tier of Analytics: SLAs, dedicated support, custom retention, sampling relief on BigQuery — wrapped in a **$150K+/year** annual commit. Underneath, the collection architecture is identical to free GA4: cookie-based, consent-required, US-hosted. In the EU, GA360 loses the same **40–60% of traffic** to consent rejection and ad blockers that free GA4 loses — premium price, premium incomplete data. SealMetrics replaces the measurement layer for around **7%** of the GA360 cost, captures 100% on aggregate and keeps everything in Dublin. - GA360: premium support & sampling relief, same collection layer as free GA4. - SealMetrics: full capture, EU-only processing, ~93% cheaper than GA360 at scale. - Most teams keep GA360 only for Google Ads conversion import, run SealMetrics for revenue decisions. The gap ## Where *GA360* falls short. GA360 starts at $150,000/year. Enterprise-grade pricing, but the same cookie and consent architecture as free GA4. Complete EU data still requires consent. $150K+ Annual cost Starts at $150,000/year. Billed annually upfront. 40–60% Still cookie-dependent Same consent rejection loss as free GA4. US-hosted Schrems II exposure EU data transfers to Google infrastructure. 12 months Minimum contract Annual lock-in. Negotiation via Google sales. Comparison ## Feature by feature. *No spin.* The honest comparison against GA360. Acknowledges its strengths; clear about where it falls short for modern European eCommerce. ### Technical & data capture | Capability | GA360 | SealMetrics | | --- | --- | --- | | Data capture | | | | Cookie-dependent | Yes | No · cookieless by design | | Consent required | Yes · 40–60% reject in EU | No · 100% captured | | Sampling | Above thresholds | Zero sampling | | Infrastructure | | | | Data residency | US · Google infra | EU · Dublin, Ireland | | Schrems II | Exposed | Clean | | BigQuery export | Included (sampled above 10M/day) | Full resolution · no limits | | Tracker performance (measured) | | | | Script weight on the wire (gzip) | ~146 KB · same gtag.js as free GA4 | 1.1 KB · ~132× lighter | | JavaScript parsed on the device | ~409 KB | 2.0 KB | | Pageview hit secured | ~0.5–0.7 s best case · only after consent | ~0.1–0.3 s · sendBeacon from the head | [Read the full technical report (field measurements) →](https://docs.sealmetrics.com/guides/tracker-performance-report) ### Pricing & customer success | Capability | GA360 | SealMetrics | | --- | --- | --- | | Pricing | | | | Starting price | $150,000/yr annual commit | €499/mo · no annual commit | | Billing model | Enterprise sales negotiation | Self-serve · transparent pricing | | Contract length | 12-month minimum | Monthly or annual (2 months free) | | Customer success | | | | Onboarding | Google sales + certified partners | Founder-led · 15-minute install | | Support | Enterprise SLAs · via resellers | Direct support on every plan | ### Reporting | Capability | GA360 | SealMetrics | | --- | --- | --- | | AI & modern stack | | | | MCP server | No | Native | | Real-time (**Not "GA360 is broken".** It works for its original use case. For deciding with complete data in today's European context, it falls short. *Run both 30 days and decide.* FAQ ## The *objections*, answered. What CMOs and CTOs ask before switching from GA360. Still have questions? Our team — including the founder — is one message away. [Talk to us →](https://sealmetrics.com/demo/) Switched from a Google-Analytics stack ## How Palladium Hotel Group recovered *40% of unattributed traffic*. > “The data SealMetrics delivers is agnostic, unbiased and neutral. There's no black box.” > > Toni Andújar · Digital & Direct Sales Director · Palladium Hotel Group Palladium ran SealMetrics alongside their existing GA-tier stack. The audit surfaced 40% of inbound traffic with no source/medium attribution, 35% of bookings unassigned to a channel in GA4, and a +165% Cost-per-Search improvement on Display once the SealMetrics measurement model drove DV360 decisions. They kept GA4 as the Google Ads conduit and made revenue decisions on SealMetrics. [Read the full Palladium case study →](https://sealmetrics.com/case-studies/palladium-hotel-group/) ## Get enterprise data. *Skip the $150K invoice.* 30-minute walkthrough with the founder. We'll show your GA360 numbers next to SealMetrics on your own traffic — you see the gap and the savings. [Book a demo →](https://sealmetrics.com/demo/)[Start 14-day trial](https://my.sealmetrics.com/register) Built by a founder · supported by a founder · EU-hosted by design How we compared ## Methodology + sources Sources Public vendor documentation for GA360 (pricing, feature lists, EU data residency statements). G2 and Capterra reviews referenced where they illuminate workflow differences. SealMetrics data points come from our own architecture and from named customer audits ([Palladium Hotel Group](https://sealmetrics.com/case-studies/palladium-hotel-group/), [Dreamplace Hotels](https://sealmetrics.com/case-studies/dreamplace-hotels/)). Pricing as of Pricing data is current as of 2026-05-29. Vendor pricing changes; we review quarterly and re-anchor on every major competitor release. SealMetrics pricing comes from [/pricing](https://sealmetrics.com/pricing/) (single source of truth). Disclosure SealMetrics is our product. We built this comparison to be useful even if you don’t choose us — every competitor mention is verifiable against its public documentation. If you find a fact that’s wrong or has changed, write to us and we’ll correct it within 48 hours. Update cadence Reviewed quarterly. Flagged for immediate update when a competitor ships a major change (pricing, EU hosting, attribution model). The page “updated” date below the H1 reflects the most recent edit. Other comparisons ## See every SealMetrics comparison [### vs Google Analytics 4 The free default — and its EU blind spot. Read →](https://sealmetrics.com/vs-ga4/)[### vs Adobe Analytics Enterprise power, zero overhead. Read →](https://sealmetrics.com/vs/adobe-analytics/)[### vs Piwik PRO EU hosting plus complete capture. Read →](https://sealmetrics.com/vs/piwik-pro/) ## The *single source of truth* eCommerce signs against **Dreamplace Hotels** recovered **+30% more traffic** vs GA4 and closed a **15–20% gap** in sales attribution against their CRM. **Palladium Hotel Group** recovered **35% of unattributed bookings** and improved Display CPS by **+165%**. ![Palladium Hotel Group](https://sealmetrics.com/logos/clients/palladium-dark.svg) ![Dreamplace Hotels](https://sealmetrics.com/logos/clients/dreamplace.svg) ![Acciona](https://sealmetrics.com/logos/clients/acciona.svg) ![Crocs](https://sealmetrics.com/logos/clients/crocs.svg) ![Desigual](https://sealmetrics.com/logos/clients/desigual-dark.svg) ![UNICEF](https://sealmetrics.com/logos/clients/unicef.svg) ![Casa Batlló](https://sealmetrics.com/logos/clients/casabatllo.png) ![Juguettos](https://sealmetrics.com/logos/clients/juguettos.png) ![3Cat](https://sealmetrics.com/logos/clients/3cat.png) ![Fundación Bankinter](https://sealmetrics.com/logos/clients/fundacion-bankinter.png) ![Dormideo](https://sealmetrics.com/logos/clients/dormideo.png) ![Incapto](https://sealmetrics.com/logos/clients/incapto.svg) Quick answer Google Analytics 360 (GA360) is the enterprise tier of Google Analytics, priced from $150,000/year with annual contracts, hosted in the United States, and requiring a cookie consent banner across the EU. SealMetrics is an EU-hosted cookieless analytics platform that captures 100% of inbound traffic without consent dependency, attributes last-click on observed events, and starts at €499/month annually with no annual commit. The architectural differences matter for EU eCommerce: GA360 still loses 40-60% of EU traffic to consent rejection (Consent Mode v2 reconstructs the gap with statistical modelling, not measurement), and US hosting requires Schrems II SCCs with quarterly DPIA review. SealMetrics’ Dublin-only infrastructure, with no sub-processors outside the EU in the visitor data path, removes that compliance overhead entirely. Customers typically run both for 30 days, reconcile against their CRM, and migrate revenue decisions to SealMetrics while keeping GA360 as a Google Ads conduit.