Tracking without cookies

Beyond World Wide Privacy Regulations


Let's define what tracking means in marketing...

Tracking is a digital marketing technique that allows us to check and measure the effectiveness of a specific campaign through various tools. Continuous learning based on data and experiences is one of the most valuable capabilities for success, and tracking gives us that.

With this technique we will detect which campaigns have been most effective and measure their performance in objective numbers. Some parameters that this metric gives us are the number of visits to the website and where they come from, the number of contacts achieved, conversions, keywords, etc...

In short, measuring the behaviour of users on the Internet. And this is achieved through cookies, HTTP codes or tools such as eye tracking, mouse tracking or event tracking. A comprehensive tracking strategy comes from the root of measurable objectives (KPIs). 

This is the only way to know whether a marketing campaign has been successful or not. The subsequent work consists of finding the value in the data obtained and then making decisions. 

In short, its advantages are to be able to know relevant data to calculate the return on investment and the efficiency of the campaign to know the actions that are working best for your business.

Well, we have already seen what this technique can do for our business, but we are in a current scenario in which consent cookies, the requirements of regulations such as the GDPR and ePrivacy, privacy first companies, are not going to make it easy to have analytics and data measurement. 


What happens if you don't accept cookies? 

What happens if you reject cookies? If you reject cookies or do not accept analytical cookies, audience, third party cookies; these data will not be tracked in navigation, we will not be able to have the precise measurement to be able to analyse the conversions made by the user on the Web at its maximum exponent.

This puts in check everything established today to obtain information on movements in searches, purchases, queries, classifications such as regions, origins and many other things. 


How can we have data available even if your visitors do not accept cookies? 

By measuring absolutely anonymously and without collecting personal data. It will not be easy to get concrete data as we are used to. If we do not track IPs or fingerprints, we would be facing a complicated scenario to be able to measure the effectiveness of specific user behaviour, but we must see that this measurement from cookies is already obsolete.

"True privacy lies in not measuring people, users; it lies in measuring in such a way that the user does not relate to any data generated while browsing."


SEAL Metrics™️ is a Cookieless Conversion Tracking tool for Marketing teams who need to see all conversions per source, campaign, medium, keyword to optimize their campaigns.

  • Running in 5min
  • 100% of my traffic
  • GA complementary
  • Legal peace of mind


We break down here how to measure in such a way that the user does not relate to the data collected. Tracking or tracing without cookies involves, among other techniques, using aggregate data, which first undergoes a process of anonymisation, a method in which information that can serve as an identifier of the individual is eliminated. 

Of course, in this way we cannot have a route, nor the user's route through the website, but we can have information on the places they have entered, information on the path they have followed through the different categories they have clicked on, etc. ... 

And let's think for a moment, according to our customers, they feel safer accepting all cookies when the brand is more reliable and bigger. 

What are they telling us? That a brand that is consolidated in the market, that is serious and good in its practices with consent cookie banners, that provides a smooth navigation to the user from the beginning in which they are given options to completely reject cookies, or to configure them without raising suspicions at any time about the treatment of privacy data; is more likely to collect data from regular users and having then accepting cookies without altering the configuration.


So should we just accept that users will go with what they trust and take the pressure off us? 

No. That is a conformist, comfortable habit, but we must think about new habits, about users who do reject cookies and that this is the way it is now and data protection is our stumbling block to overcome. And work on consulting the previous information of aggregated data, or other measurement techniques without cookies, such as _Adin parameter or isolated Hits. 

Technologies that we work with in SEALMETRICS, a tool to be able to work on privacy as a priority. Welcome to Cookieless Future! SEALMETRICS work by measuring clicks, clicks that are unrelated to each other, and that allow us to see what is happening on the website at any given moment, giving us data from each "section" of the website separately; but that click is not associated with any person.

And with Adin technology, where we work on how to count the source from which the user enters the website as measurement data.

We do not measure users in any way in either of the two technologies used in our brand. With SEAL METRICS tracking is possible without cookies.

Data available even if your visitors don't accept cookies, because we don't track them.

Trusted by EU Marketers

SEAL Metrics™️ is a Cookieless Conversion Tracking tool for Marketing teams who need to see all conversions per source, campaign, medium, keyword to optimize their campaigns.

  • Running in 5min
  • 100% of my traffic
  • GA complementary
  • Legal peace of mind