Since October 31st, 2020, the GDPR and ePrivacy regulations specifically state that “Analytics” and “Marketing” cookies must be expressly accepted by the user, therefore they must be “not selected”.
As a result, all online businesses, blogs e-commerce, SaaS companies… have noticed a decrease in their data. It is not a real data loss, it simply means less data in their analytics tools.
It is estimated that the percentage of people who do not accept third-party cookies and first-party cookies when visiting a website is between 30% and 65%.
This percentage will be even higher due to the great evangelization effort regarding data privacy carried out by Apple.
Apple is making a great effort for the privacy of users and against its big (indirect) technological competitors. And this is just the beginning!
Users don’t want to be tracked, they don’t want to be “remarketed” to, and they don’t want to be profiled.