Custom Sales Funnel report

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Custom Sales Funnel Report:

Being able to create an automated sales funnel for your business is key to optimize and increase sales.

With Sealmetrics, you can create a funnel based, for example, on your micro conversions with the events that you mark. For example, Let’s imagine now that we have these micro conversions and we are going to analyze a sales funnel.

It would be a user who adds to the car. So it is not a lead, then initiates the checkout and then goes to sales.

It would be a user who adds to the cart, then checks out and then goes to sales. Let’s imagine moreover that we have here in the middle, the conversion sale. As you can see, In the funnel itself, we have moved the sales conversion to the middle of the funnel. What can we do? We put it in order apply it and automatically the funnel has been updated.

Not only in the graph, but we also have this information in the table. You can see the traffic sources, visits, total conversions, total micro conversions, add to cart, checkout, and sales. We have this information by sales funnel for each of the traffic sources. Also, we can filter by mediums, campaigns, terms, operating systems, or device. We can also filter by country. This is interesting.

What other value does this report bring?

If we click on the smart button here, the system automatically converts the total data into percentages.

And in this way, we can know what percentage of visits have added to the card by channel.

What percentage of card additions have gone to checkout by channel And what percentage of checkouts have ended in sales? How does this help us? It helps us, for example, to detect that the channel For example, the Facebook channel is a channel that is green in the add to cart and go to checkout, but we have a significant drop in the part of checkout to save.

Therefore, if we were to optimize the Facebook ads funnel, we would have to optimize the part from checkout to sales not apart from add to cart to checkout.

That’s interesting because then we can go directly to the point per channel where we need to improve our conversions.

Also, we can filter by campaign, and we would have information by campaign. Here, we have all the campaigns for each of the channels and so on. And the same thing, we hit smart, and it transforms into reds and greens.

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