--- title: "Product — SealMetrics · Complete analytics, no compromises" description: "Consentless tracking, last-click revenue attribution, LENS AI, SuperAPI and MCP server — all on 100% observed data. No sampling, no modelling." canonical_url: "https://sealmetrics.com/product/" lang: "en" content_type: "product" owner: "web" llm_priority: "critical" last_verified: "2026-08-10" source: https://sealmetrics.com/product/ publisher: SealMetrics --- Platform overview # Complete analytics, *without the compromises.* A full analytics stack built for eCommerce teams: consentless tracking, revenue attribution, LENS AI, SuperAPI and MCP server — all on the same full-resolution data. No sampling. No modelling. [Book a demo →](https://sealmetrics.com/demo/)[Start 14-day trial](https://my.sealmetrics.com/register) 14-day trial · nothing charged if you cancel · EU-hosted The problem ## Four tools. Four numbers. *One meeting.* Every week, someone in your organization is reconciling GA4, Meta Ads, Google Ads and the CRM. Three of them disagree. The fourth is the one you secretly trust. The actual problem isn't the data — it's what decisions you can defend. ### The Meta paradox Your Meta campaign shows 340 conversions in the pixel. Your CRM shows 180. Your agency defends the first number. Your CFO wants the second. Nobody in the room can explain the gap. *Why it happens —* The numbers diverge because the pixel is blocked or de-duplicated by roughly half of European traffic. The pixel isn't wrong — it's seeing a different slice of reality than your CRM. ### The “direct / none” bucket Open GA4. Filter by channel. 40 to 60% of conversions are attributed to “direct” or “(none)”. You know those aren't direct visits. You just don't know which channels they belonged to. *Why it happens —* That bucket is the silhouette of visitors who rejected consent or ran with ad-blockers. The campaigns that actually brought them in are invisible in your attribution — and in your budget decisions. ### The quarterly reconciliation meeting A recurring Tuesday. Ninety minutes. Agency walks in with their number. Internal analytics with a different one. Finance with a third. The meeting ends with “we'll align offline” — again. *Why it happens —* The cost isn't the meeting. It's that real budget decisions — where to cut, where to double down — keep getting postponed because nobody trusts the baseline. TL;DR SealMetrics is a **cookieless, first-party analytics platform** for European eCommerce teams. It captures 100% of traffic without consent banners, attributes revenue last-click on complete data, and lets you ask that data questions in plain language with LENS AI — all hosted in Dublin under GDPR-by-architecture. - Four layers: Capture (consentless) · Attribute (last-click, 100% data) · Understand (LENS AI) · Activate (API + MCP + BigQuery). - Replaces or complements GA4, GA360 and Adobe Analytics for EU-regulated teams. - EU-hosted in Dublin, zero personal data stored, DPA + TPSR included. ## The *single source of truth* eCommerce signs against **Dreamplace Hotels** recovered **+30% more traffic** vs GA4 and closed a **15–20% gap** in sales attribution against their CRM. **Palladium Hotel Group** recovered **35% of unattributed bookings** and improved Display CPS by **+165%**. ![Palladium Hotel Group](https://sealmetrics.com/logos/clients/palladium-dark.svg) ![Dreamplace Hotels](https://sealmetrics.com/logos/clients/dreamplace.svg) ![Acciona](https://sealmetrics.com/logos/clients/acciona.svg) ![Crocs](https://sealmetrics.com/logos/clients/crocs.svg) ![Desigual](https://sealmetrics.com/logos/clients/desigual-dark.svg) ![UNICEF](https://sealmetrics.com/logos/clients/unicef.svg) ![Casa Batlló](https://sealmetrics.com/logos/clients/casabatllo.png) ![Juguettos](https://sealmetrics.com/logos/clients/juguettos.png) ![3Cat](https://sealmetrics.com/logos/clients/3cat.png) ![Fundación Bankinter](https://sealmetrics.com/logos/clients/fundacion-bankinter.png) ![Dormideo](https://sealmetrics.com/logos/clients/dormideo.png) ![Incapto](https://sealmetrics.com/logos/clients/incapto.svg) The platform ## Four pillars. *One picture.* SealMetrics is not four tools stitched together. It's one pipeline: from the first observed visitor to the last-touch revenue attribution your CFO signs off on. 01 · Capture ### Consentless tracking First-party, cookieless, GDPR-safe. 100% of traffic — not a fraction. 02 · Attribute ### Revenue attribution Every euro linked to channel, campaign and creative. Last-click on complete data. 03 · Understand ### LENS AI Ask your data anything and build reports — in natural language. 04 · Activate ### API · MCP · BigQuery Pipe real data into warehouses, agents and BI — from day one. LENS AI ### Ask your data a question. Get a *real answer.* LENS AI reads your full-resolution data and answers in plain language. Ask why revenue moved, which channel carried it, what a landing page did last week — and turn the answer into a report you can send. - Ask anything about revenue, funnel and channels - Answers grounded in your own numbers, never invented - Turn any answer into a shareable report - Weekly & monthly reports, in your inbox ● LENS AI #### What happened to paid social yesterday? Why did paid social drop 22%? Meta CPC rose 31% on the **Summer Sale** campaign after 4 PM. ROAS dropped from 4.2 → 2.8. 3 ad sets responsible.Grounded in your data · last 7 days Show me the ad sets. Opening Attribution → Meta → Summer Sale… Illustrative conversation — not a live account. Private AI ### Your AI. *Your data stays yours.* Every analytics AI on the market ships your numbers to a US cloud to answer your questions. LENS lets you choose who runs the model — including a private one, on European soil, that never trains a third-party algorithm. - Bring your own keys — Anthropic, OpenAI or Gemini - Or LENS Private AI: an EU-hosted open-weight model (gpt-oss-120b, Paris) - Data never leaves the EU, never shared, never used for training - Enterprise: a dedicated instance, not shared with any other customer ● One AI · three ways to run it Your keys BYOK — Anthropic, OpenAI, Gemini, or via mcp.sealmetrics.com Private AI EU open-weight model (gpt-oss-120b, Scaleway · Paris) Dedicated Your own instance — Enterprise only Revenue attribution ### Every euro *gets a source.* Last-click revenue attribution on 100% of observed events — including the pageviews GA4 loses to cookies and consent. Aggregate channel, campaign and creative totals. No modelling, no sampling, no per-user tracking. - Channel · campaign · ad set · creative granularity - Microconversion counts & revenue totals - Multi-site portfolio rollup - Export to BigQuery + MCP in one click ● Revenue / last 30 days #### €1,284,430 attributed Organic €482K Meta Ads €331K Google Ads €248K Email €142K Direct €81K Illustrative example — not a live account. SuperAPI · MCP · BigQuery ### Your data, *everywhere.* Full-resolution data piped wherever you need it. Native BigQuery export. Full REST API. And an MCP server so AI agents — Claude, ChatGPT, custom copilots — can query your analytics directly. - BigQuery native export (no ETL) - REST API with full coverage of every metric and property - MCP server for AI agents - Webhooks for real-time ops ● SuperAPI · query #### One query, full resolution ``` -- Last 7 days, attributed revenue by channel SELECT channel, SUM (revenue) AS attributed FROM sealmetrics.conversions WHERE date > "2026-04-14" GROUP BY channel ORDER BY attributed DESC; → 1.2M rows · 340ms · full resolution ``` Illustrative query — not a live account. Nine core reports ## Every report, *built on complete data.* Nine reports covering the full surface of eCommerce analytics — from sources to conversions, funnel to properties. All on the same full-resolution data pipeline. LENS AI sits on top of them as a conversational assistant, not a tenth report. 01 ### Overview Headline totals with the last-hit timestamp — no identifiers anywhere. 02 ### Evolution Metrics over time, period against period. 03 ### Sources Channel, campaign and referrer totals on 100% of traffic. 04 ### Pages Pageviews and landing pages, with content grouping. 05 ### Conversions Conversions, microconversions and last-click revenue by channel. 06 ### Funnel Step-level drop-off with no sampling thresholds. 07 ### Geography Country-level breakdown, derived from timezone — never from IP. 08 ### Devices Device type, browser and operating system totals. 09 ### Properties Your own event properties — products, baskets, AOV — at full resolution. Native integrations ## Plug into the stack *you already run.* Shopify WooCommerce Magento 2 PrestaShop OpenCart WordPress Drupal Joomla Webflow Wix Squarespace Next.js React Nuxt 3 Google Tag Manager BigQuery Data Studio MCP server Webhooks + 10 more [See all integrations →](https://sealmetrics.com/integrations/) Audited, not claimed ## What the stack does *on real accounts.* Two customers ran SealMetrics against their previous setup and published the numbers. Both figures below are theirs, audited on their own traffic — not our benchmarks. ### Palladium Hotel Group 40% of inbound traffic had no attribution before 35% of GA4 bookings had no channel assigned +165% Display Cost-per-Search on DV360 after > “The data SealMetrics delivers is agnostic, unbiased and neutral. There's no black box.” Toni Andújar · Digital & Direct Sales Director [Read the full case study →](https://sealmetrics.com/case-studies/palladium-hotel-group/) ### Dreamplace Hotels +30% more traffic measured vs Google Analytics 15–20% sales attribution gap against the CRM, closed > “It's no longer a tool that sits next to the process. It's the tool that gives us the real data — and the one we make decisions with.” Eduardo Martin · Analytics & Campaigns [Read the full case study →](https://sealmetrics.com/case-studies/dreamplace-hotels/) ## The analytics platform *eCommerce teams deserve.* Start the 14-day trial in 4 minutes — paste a single line of code and start measuring everything GA4 hides from you. You add a card to start, and pay nothing if you cancel before day 14. No call required. [Book a demo →](https://sealmetrics.com/demo/)[Start 14-day trial](https://my.sealmetrics.com/register) 14-day trial · EU-hosted · Consentless by design