---
title: "Open — How we measure at SealMetrics"
description: "An open document on how we measure, comply, and build SealMetrics. Eleven chapters planned, publishing as we write."
canonical_url: "https://sealmetrics.com/open/"
lang: "en"
content_type: "product"
owner: "web"
llm_priority: "useful"
last_verified: "2026-08-16"
source: https://sealmetrics.com/open/
publisher: SealMetrics
---

SealMetrics / public knowledge

Open document · living record · v1.0

# We publish the method. *Not just the claim.*

How SealMetrics measures, complies and operates — documented in public, with the limits left in.

[Start with chapter 01](https://sealmetrics.com/open/why-we-exist/)Browse the record ↓

Publication ledger Public

 Updated as we learn **8/11**

chapters published

Published reading

60 min

Editorial parts

4

Corrections

Public

No marketing shorthand. No certification claims we cannot evidence. No silent rewrites.

01

**Inspectable.** The method can be challenged.

02

**Specific.** Numbers replace adjectives.

03

**Revisable.** Corrections remain visible.

The public record

## Read from the problem *to the operating model.*

8 published chapters move from why complete data matters to the architecture, commercial rules and definitions behind the product.

Part 01

### Why

Origin and mission

**2 published**

1. [01 Manifesto · 8 minWhy SealMetrics existsMost enterprise eCommerce companies in Europe optimize advertising investment on top of 13% of their traffic. This is what happens when that gets normalized.](https://sealmetrics.com/open/why-we-exist/)
2. [02 Audience · 6 minWho we build forEvery company knows more than half of their analytics data is missing. We build for the operators who refuse to keep making decisions on top of it — regardless of sector, country, or revenue band.](https://sealmetrics.com/open/who-we-build-for/)

Part 02

### How we measure

Method and architecture

**2 published**

1. [03 Definition · 8 minWhat complete data meansThe technical difference between what GA4 measures (≈13% in the EU) and what you need to defend a number to your CFO.](https://sealmetrics.com/open/what-complete-data-means/)
2. [05 Infrastructure · 6 minArchitecture and performanceWhere the pixel runs, what latency it adds, how it scales. No promises — verifiable numbers.](https://sealmetrics.com/open/architecture-and-performance/)

Part 03

### How we operate

Compliance, pricing, customers

**3 published**

1. [06 Compliance · 10 minGDPR by architectureHow we meet GDPR, ePrivacy, and Schrems II without resorting to creative legal interpretations — and what we explicitly do not claim.](https://sealmetrics.com/open/gdpr-by-architecture/)
2. [07 Commercial · 8 minHow we pricePay for human events, not for bots or AI agents. One architecture across plans. Honest comparison against the enterprise tier we replace.](https://sealmetrics.com/open/how-we-price/)
3. [09 Limits · 7 minWhat we won't doNo multi-touch attribution. No session reconstruction. No individual identification. No fingerprinting. Why this is a position, not a limitation.](https://sealmetrics.com/open/what-we-wont-do/)

Part 04

### Where we go

Future and reference

**1 published**

1. [11 Reference · 7 minGlossaryOpinionated definitions of the terms used across Open. Where we use a word differently from the rest of the industry, we say so.](https://sealmetrics.com/open/glossary/)

Publishing protocol

## Trust is a record *you can inspect.*

If a statement is inaccurate, incomplete or outdated, we correct it. The useful part of transparency is not the promise. It is the ability to point to the exact sentence.

[Challenge the record](mailto:open@sealmetrics.com?subject=Open%20%E2%80%94%20feedback)[See the changelog →](https://sealmetrics.com/changelog/)