# SealMetrics

> Complete analytics for eCommerce. Captures 100% of traffic, powers revenue decisions with LENS AI, and is GDPR-compliant by architecture. Enterprise-grade alternative to GA360, Adobe Analytics and Piwik PRO.

## What is SealMetrics?
SealMetrics is a cookieless, consentless web analytics platform for eCommerce that captures 100% of traffic and attributes revenue using last-click on the full dataset. Data collection is first-party server-side and GDPR-compliant by architecture, with EU-only residency in Dublin — so the 100% capture holds without a cookie banner. SealMetrics is aggregate, anonymous, event-level measurement: no cookies, no identifiers, no individual user tracking, no session reconstruction, no multi-touch attribution.

## Key facts
- Captures 100% of visitors (vs ~13% for GA4 in the EU after sampling + consent rejection + ad blockers)
- No cookies, no consent dependency, no identifiers stored on the device
- First-party server-side data collection
- EU-only data residency (Dublin, Ireland)
- GDPR, ePrivacy, CCPA compliant by architecture
- LENS AI: ask your analytics in plain language and turn the answer into a report. Automated rule-based anomaly detection, forecasting and growth opportunities are on the roadmap, not live today
- Last-click revenue attribution on complete data (SealMetrics does not do multi-touch attribution by design)
- AI Agent Analytics — tracks ChatGPT, Claude, Perplexity, and other AI agents (free)
- 9 specialized report types
- Free Agentic tier up to 1M events total (self-serve, set up from your AI assistant). Paid plans from €499/month billed annually (€599 monthly)

## Pillars (start here)
- [/complete-data](https://sealmetrics.com/complete-data.md): Why incomplete analytics data leads to wrong investment decisions; the 13%/87% framing
- [/cookieless-analytics](https://sealmetrics.com/cookieless-analytics.md): Definitive explainer: what cookieless analytics is, how it works, what it captures, what it doesn't
- [/consentless-analytics](https://sealmetrics.com/consentless-analytics.md): Legal-grade explainer of analytics without consent under GDPR Art. 6(1)(f) and ePrivacy

## Core pages
- [/why-sealmetrics](https://sealmetrics.com/why-sealmetrics.md): The case in one page: consent banners hide 40–60% of EU visits, tracking prevention erases conversions, and ROAS gets defended on what survived
- [/product](https://sealmetrics.com/product.md): Full platform overview: data capture, last-click revenue attribution, LENS AI, Agent Analytics
- [/how-it-works](https://sealmetrics.com/how-it-works.md): Technical explanation of cookieless first-party server-side collection
- [/case-studies](https://sealmetrics.com/case-studies.md): Customer results and success stories
- [/growth-calculator](https://sealmetrics.com/growth-calculator.md): Interactive calculator: estimate revenue impact of complete data
- [/pricing](https://sealmetrics.com/pricing.md): Free Agentic tier (up to 1M events total, self-serve); Growth €499/mo billed annually (€599 monthly, 5M events); Scale €899/mo billed annually (€1,079 monthly, 15M events); Enterprise (custom). LENS AI included on all plans via BYOK (Anthropic/OpenAI/Gemini); managed Private AI included on Scale (5M tokens), add-on €358.80/5M tokens on any plan, dedicated instance on Enterprise
- [/security](https://sealmetrics.com/security.md): Privacy architecture, compliance, infrastructure security, trust model. EU-hosted in Dublin
- [/trust](https://sealmetrics.com/trust.md): Trust Center: index of Sealmetrics legal and security documentation — public documents, request-only assessments, and change notifications
- [/dpa](https://sealmetrics.com/dpa.md): Data Processing Agreement (DPA-2026-v2.0): GDPR Art. 28 terms, AEPD audience-measurement guarantees, EU-only processing, sub-processor list and security measures. Spanish version at /es/dpa
- [/privacy-end-to-end](https://sealmetrics.com/privacy-end-to-end.md): Privacy from the first hit to AI processing: no cookies, no personal data, EU-hosted, and an AI that runs on European soil and never trains on your data
- [/integrations](https://sealmetrics.com/integrations.md): 25+ integrations: Google Ads, Meta, Shopify, WooCommerce, BigQuery, and more
- [/platforms](https://sealmetrics.com/platforms.md): Works on any website: WordPress, WooCommerce, Magento, Shopify, Wix, Webflow, and more. One script tag setup
- [/demo](https://sealmetrics.com/demo.md): Request a personalized demo
- [/about](https://sealmetrics.com/about.md): Company story, mission, EU-first philosophy
- [/careers](https://sealmetrics.com/careers.md): Work with us: apply with public links (LinkedIn, GitHub), no CV uploads, no personal data forms
- [/audit](https://sealmetrics.com/audit.md): Free SealMetrics audit: we run your site through SealMetrics and surface the attribution gap live
- [/free-audit](https://sealmetrics.com/free-audit.md): Free audit intake form
- [/modern-analytics](https://sealmetrics.com/modern-analytics.md): What modern analytics looks like in 2026: complete data, AI supervision, EU-hosted
- [/ai-analytics](https://sealmetrics.com/ai-analytics.md): AI analytics done right: complete cookieless data + semantic MCP + private AI hosted in the EU (LENS AI). Connect Claude/ChatGPT to your analytics
- [/reg-gap-analysis](https://sealmetrics.com/reg-gap-analysis.md): Regulatory gap analysis for web analytics: GDPR, ePrivacy, AEPD, UK PECR — requirement-by-requirement audit with self-assessment
- [/authors/rafa-jimenez](https://sealmetrics.com/authors/rafa-jimenez.md): Author profile: Rafa Jiménez, founder of SealMetrics
- [/growth](https://sealmetrics.com/growth.md): Practical systems for digital teams: measurement, attribution, privacy, and revenue decisions that growth teams can defend

## Compliance by country (DPO-ready pages)
- [/gdpr-analytics](https://sealmetrics.com/gdpr-analytics.md): Hub: why ePrivacy transposition makes the consent question national, and which regulators published auditable criteria
- [/gdpr-analytics/france](https://sealmetrics.com/gdpr-analytics/france.md): CNIL exemption criteria; "analytics sans consentement france"
- [/gdpr-analytics/germany](https://sealmetrics.com/gdpr-analytics/germany.md): BfDI / DSK guidance; "analytics ohne einwilligung"
- [/gdpr-analytics/spain](https://sealmetrics.com/gdpr-analytics/spain.md): AEPD analytics guidance; "analítica web sin consentimiento"

## Platform integrations (install + dataLayer patterns)
- [/platforms/shopify](https://sealmetrics.com/platforms/shopify.md): Cookieless analytics for Shopify; install + Order Webhook reconciliation
- [/platforms/woocommerce](https://sealmetrics.com/platforms/woocommerce.md): Cookieless analytics for WooCommerce; install + Order Webhook reconciliation

## Use cases (task-level pages)
- [/use-cases](https://sealmetrics.com/use-cases.md): Hub: the three measurement jobs SealMetrics is hired for, and the per-user analysis it deliberately does not do
- [/use-cases/revenue-attribution](https://sealmetrics.com/use-cases/revenue-attribution.md): Last-click revenue attribution on 100% of data (replaces broken multi-touch under ITP/consent)
- [/use-cases/conversion-tracking](https://sealmetrics.com/use-cases/conversion-tracking.md): Conversion tracking without cookies for eCommerce
- [/use-cases/ga4-migration](https://sealmetrics.com/use-cases/ga4-migration.md): Migrating from GA4: parallel run, dashboards, training, what changes for the team

## Comparisons (enterprise analytics tier)
- [/vs](https://sealmetrics.com/vs.md): All vendor comparisons
- [/vs-ga4](https://sealmetrics.com/vs-ga4.md): SealMetrics vs Google Analytics 4 (free, ~13% EU data)
- [/vs/ga360](https://sealmetrics.com/vs/ga360.md): SealMetrics vs Google Analytics 360 ($150,000+/yr)
- [/vs/adobe-analytics](https://sealmetrics.com/vs/adobe-analytics.md): SealMetrics vs Adobe Analytics ($100,000+/yr)
- [/vs/piwik-pro](https://sealmetrics.com/vs/piwik-pro.md): SealMetrics vs Piwik PRO (€30,000+/yr)
- [/vs/matomo](https://sealmetrics.com/vs/matomo.md): SealMetrics vs Matomo (managed-service + AI vs DIY-ops)
- [/data-loss-calculator](https://sealmetrics.com/data-loss-calculator.md): Interactive calculator showing how much data you lose with cookie-based analytics

## Alternatives (editorial comparisons)
- [/alternatives/google-analytics](https://sealmetrics.com/alternatives/google-analytics.md): Google Analytics alternative for European enterprises: complete capture, EU residency, decision-grade attribution
- [/alternatives/adobe-analytics](https://sealmetrics.com/alternatives/adobe-analytics.md): 5 Adobe Analytics alternatives compared (GA360, Piwik PRO, Matomo, GA4, SealMetrics) on entry cost, consent dependency and EU-only hosting. Key finding: every option except SealMetrics is cookie-based, so leaving Adobe changes cost and hosting but not the 40-60% EU consent gap

## Disambiguation (not competitors)
- [/searchmetrics-vs-sealmetrics](https://sealmetrics.com/searchmetrics-vs-sealmetrics.md): SealMetrics is NOT Searchmetrics. Searchmetrics was a Berlin SEO/search-visibility platform acquired by Conductor in February 2023; searchmetrics.com now 301-redirects to conductor.com. Different company, different category — this page is a name disambiguation, not a vendor comparison.

## Open — transparency hub
Open is our public transparency hub: numbered chapters on how we run the company, the product, and our compliance posture. EN-only. The chapters below are the ones actually published — remaining chapters are still in draft and are deliberately not listed.

- [/open](https://sealmetrics.com/open.md): Index of the transparency hub, organized in four parts: Why, How we measure, How we operate, Where we go
- [/open/why-we-exist](https://sealmetrics.com/open/why-we-exist.md): Chapter 1 (Manifesto): why European eCommerce ends up optimizing ad spend on top of 13% of its traffic, and what breaks when that gets normalized
- [/open/who-we-build-for](https://sealmetrics.com/open/who-we-build-for.md): Chapter 2 (Audience): the operator we build for, the personas who push the change internally, and when we are not a fit
- [/open/what-complete-data-means](https://sealmetrics.com/open/what-complete-data-means.md): Chapter 3 (Definition): where the 13% comes from, sampling vs complete measurement, modeling vs measuring, and where SealMetrics sits
- [/open/architecture-and-performance](https://sealmetrics.com/open/architecture-and-performance.md): Chapter 5 (Infrastructure): where the pixel runs, the latency and client footprint it adds, how it scales, and what we don't measure
- [/open/gdpr-by-architecture](https://sealmetrics.com/open/gdpr-by-architecture.md): Chapter 6 (Compliance): how we meet GDPR, ePrivacy and Schrems II without creative legal interpretations — and what we explicitly do not claim
- [/open/how-we-price](https://sealmetrics.com/open/how-we-price.md): Chapter 7 (Commercial): we charge for human events, not bots or AI agents; one architecture across plans; honest comparison against the enterprise tier we replace
- [/open/what-we-wont-do](https://sealmetrics.com/open/what-we-wont-do.md): Chapter 9 (Limits): no multi-touch attribution, no session reconstruction, no individual identification, no fingerprinting — why this is a position, not a limitation
- [/open/glossary](https://sealmetrics.com/open/glossary.md): Chapter 11 (Reference): opinionated definitions of the terms used across Open, flagging where we use a word differently from the rest of the industry

## Customer case studies
- [/case-studies](https://sealmetrics.com/case-studies.md): All published case studies
- [/case-studies/palladium-hotel-group](https://sealmetrics.com/case-studies/palladium-hotel-group.md): Palladium Hotel Group: Toni Andújar (Digital & Direct Sales Director) on neutrality. 40% traffic with no attribution before, +165% Cost-per-Search on Display after
- [/case-studies/dreamplace-hotels](https://sealmetrics.com/case-studies/dreamplace-hotels.md): Dreamplace Hotels: Eduardo Martin (eCommerce) on paid-media reallocation. 15–20% more attributed sales, +30% more traffic vs Google Analytics

## Role-specific pages
- [/for](https://sealmetrics.com/for.md): Audiences and verticals index
- [/for/cmo](https://sealmetrics.com/for/cmo.md): How CMOs use SealMetrics for attribution and budget decisions
- [/for/cto](https://sealmetrics.com/for/cto.md): Technical architecture, setup, and engineering overhead comparison
- [/for/dpo](https://sealmetrics.com/for/dpo.md): GDPR compliance, privacy architecture, regulatory alignment

## Industry-specific pages
- [/for/ecommerce](https://sealmetrics.com/for/ecommerce.md): Analytics for ecommerce: revenue attribution, funnel analysis, complete conversion tracking
- [/for/hotels](https://sealmetrics.com/for/hotels.md): Analytics for hospitality: booking funnels, seasonal patterns, direct-channel attribution
- [/for/agencies](https://sealmetrics.com/for/agencies.md): Analytics for marketing agencies: multi-client reporting, white-label dashboards
- [/for/saas](https://sealmetrics.com/for/saas.md): Analytics for SaaS: trial conversion, feature adoption, retention measurement
- [/for/media](https://sealmetrics.com/for/media.md): Analytics for media & publishing: content performance, audience engagement, ad revenue
- [/for/finance](https://sealmetrics.com/for/finance.md): Analytics for financial services: compliance-first tracking, EU data residency
- [/for/education](https://sealmetrics.com/for/education.md): Analytics for education: enrollment funnels, engagement measurement, GDPR compliance
- [/for/healthcare](https://sealmetrics.com/for/healthcare.md): Analytics for healthcare: privacy-first aggregate event measurement, no patient identification

## Seal AI — private AI for analytics (EU-only inference)
Seal AI is SealMetrics' built-in AI layer: a natural-language analytics assistant and automated insights. It runs on the open-weight gpt-oss-120b model (Apache 2.0) hosted by Scaleway in Paris, France only. Scaleway is a French company with no US parent, so the US CLOUD Act does not apply and GDPR Chapter V (international transfers) is never triggered — no Standard Contractual Clauses, no Transfer Impact Assessment, no dependence on the EU-US Data Privacy Framework. Zero prompt retention by default, no training on customer data. Because SealMetrics is consentless (no IPs, cookies or visitor identifiers are ever collected), there is no personal identifier to send to the model in the first place.

- [/blog/meet-seal-ai](https://sealmetrics.com/blog/meet-seal-ai.md): What Seal AI is, how it works, and why it is private by architecture rather than by promise
- [/blog/residency-is-not-sovereignty](https://sealmetrics.com/blog/residency-is-not-sovereignty.md): Residency vs sovereignty: why an EU datacenter owned by a US company is still reachable under US law
- [/blog/best-llm-for-data-analytics](https://sealmetrics.com/blog/best-llm-for-data-analytics.md): How we chose the model: 162 live queries against real data; why tool-calling and grounding beat MMLU
- [/blog/audit-your-analytics-ai-privacy](https://sealmetrics.com/blog/audit-your-analytics-ai-privacy.md): A vendor-neutral 5-question checklist to audit whether any analytics AI is really private
- [/blog/analytics-if-data-privacy-framework-falls](https://sealmetrics.com/blog/analytics-if-data-privacy-framework-falls.md): What breaks in your analytics stack if the EU-US Data Privacy Framework is struck down
- [/blog/the-prompt-is-born-clean](https://sealmetrics.com/blog/the-prompt-is-born-clean.md): Why consentless analytics means there is no personal data to send to an AI
- [/blog/eu-ai-act-for-marketers](https://sealmetrics.com/blog/eu-ai-act-for-marketers.md): Provider vs deployer, the Article 50 transparency duty from 2 August 2026, and open-weight auditability
- [/blog/we-changed-our-ai-model-twice](https://sealmetrics.com/blog/we-changed-our-ai-model-twice.md): The model lineage (Gemma 4 → Mistral Small 3.2 → gpt-oss-120b) and each one's failure mode
- [/blog/how-we-benchmark-our-own-ai](https://sealmetrics.com/blog/how-we-benchmark-our-own-ai.md): Our LLM evaluation methodology: live database ground truth, deterministic graders, published discarded runs
- [/blog/our-ai-got-it-wrong-in-production](https://sealmetrics.com/blog/our-ai-got-it-wrong-in-production.md): A malformed LLM chart that returned HTTP 500, and three rules for shipping LLM structured output
- [/blog/prompt-injection-is-language-dependent](https://sealmetrics.com/blog/prompt-injection-is-language-dependent.md): The same injection was ignored in Spanish and obeyed in English: why safety testing must be multilingual
- [/blog/rival-model-as-judge](https://sealmetrics.com/blog/rival-model-as-judge.md): Avoiding self-preference bias in LLM-as-a-judge by appointing the winner's direct competitor
- [/blog/public-llm-benchmarks-vs-your-use-case](https://sealmetrics.com/blog/public-llm-benchmarks-vs-your-use-case.md): What MMLU and GPQA do not tell you, and how to read agentic benchmark footnotes
- [/blog/grounding-analytics-ai](https://sealmetrics.com/blog/grounding-analytics-ai.md): Grounding: why an analytics AI should narrate retrieved data and never answer from memory
- [/blog/open-weights-exit-strategy](https://sealmetrics.com/blog/open-weights-exit-strategy.md): Open weights as vendor-lock-in insurance: pin the version, move hosts, or self-host
- [/blog/seal-ai-vs-bring-your-own-key](https://sealmetrics.com/blog/seal-ai-vs-bring-your-own-key.md): When to use the managed EU-only AI and when to bring your own provider key
- [/blog/three-questions-to-ask-seal-ai](https://sealmetrics.com/blog/three-questions-to-ask-seal-ai.md): Three worked examples of what to ask an analytics AI and how to verify the answer

## Blog (latest articles)
- [/blog](https://sealmetrics.com/blog.md): Full blog index
- [/blog/best-web-analytics-tool](https://sealmetrics.com/blog/best-web-analytics-tool.md): The Best Web Analytics Tool: 12 Requirements That Decide It. A vendor-neutral buyer's specification rather than a product ranking — ultralightweight pixel (<5 KB gzip), 100% of the data (consent-independent, no sampling), real time across every dashboard rather than one live tile, arbitrary dimension × metric analysis, flexible instrumentation, a robust API, an MCP server for AI agents, auditable and in-jurisdiction AI, a declared attribution model, visible bot filtering, compliance by architecture, and data ownership. Each requirement states the failure it prevents and a test to run during a vendor demo. Closes with a self-scored SealMetrics scorecard (23/24, the lost point being no ISO 27001 or SOC 2 certification) and an explicit list of what SealMetrics does not do: no user-level analysis, no cohorts, no session replay, no multi-touch attribution
- [/blog/is-adobe-analytics-gdpr-compliant](https://sealmetrics.com/blog/is-adobe-analytics-gdpr-compliant.md): Is Adobe Analytics GDPR Compliant? Yes, if configured: prior consent, DPA, transfer assessment, deliberate retention settings. The cost is statistical, not legal — a compliant Adobe deployment only measures the 40-60% who accept the banner. Note: Adobe's collection endpoints (dpm.demdex.net) measured as EU-hosted on AWS Dublin, so the common "US company therefore illegal" claim is wrong; Schrems II turns on legal access regimes, not server location
- [/blog/gdpr-analytics-spain-faq](https://sealmetrics.com/blog/gdpr-analytics-spain-faq.md): GDPR Analytics in Spain: 7 Questions Online Stores Ask (AEPD guidance, GA4 legality, LSSI fines, banner data loss)
- [/blog/gdpr-eprivacy-analytics-legal-assessment](https://sealmetrics.com/blog/gdpr-eprivacy-analytics-legal-assessment.md): Is Your Analytics Actually GDPR-Compliant? A Legal Assessment (ePrivacy vs GDPR two-part test, per-tool verdicts: GA4, Matomo, Plausible, Piwik PRO, SealMetrics)
- [/blog/self-service-analytics-lens-ai](https://sealmetrics.com/blog/self-service-analytics-lens-ai.md): What It Takes to Make Self-Service Analytics Actually Work (complete data + semantic MCP + LENS AI)
- [/blog/self-service-analytics-for-marketing-teams](https://sealmetrics.com/blog/self-service-analytics-for-marketing-teams.md): Self-service analytics for marketing teams: 100% of traffic without consent, 47 named read-only tools instead of SQL, BYOK or private AI
- [/blog/cookieless-analytics-for-ecommerce](https://sealmetrics.com/blog/cookieless-analytics-for-ecommerce.md): How EU eCommerce Captures 100% of Revenue Without a Cookie Banner
- [/blog/cookieless-analytics-for-hotels](https://sealmetrics.com/blog/cookieless-analytics-for-hotels.md): How Hotel Groups Reconcile Direct Bookings With the PMS in 2026
- [/blog/cookieless-analytics-for-saas](https://sealmetrics.com/blog/cookieless-analytics-for-saas.md): PLG Analytics Without Consent Banners: Trial-to-Paid Measurement in 2026
- [/blog/consentless-analytics-for-dtc](https://sealmetrics.com/blog/consentless-analytics-for-dtc.md): How DTC Brands Measure 100% of Paid-Media Revenue Without a Banner
- [/blog/best-enterprise-analytics-platforms](https://sealmetrics.com/blog/best-enterprise-analytics-platforms.md): 8 Best Enterprise Analytics Platforms in 2026 (editorial ranking)
- [/blog/why-ga4-shows-13pct-eu-traffic](https://sealmetrics.com/blog/why-ga4-shows-13pct-eu-traffic.md): Why GA4 Shows 13% of Your EU Traffic (the math behind the data loss cascade)
- [/blog/analytics-tools-cookies-cataloged](https://sealmetrics.com/blog/analytics-tools-cookies-cataloged.md): Every Cookie Set by Every Major Analytics Tool, Cataloged
- [/blog/analytics-tools-external-domains](https://sealmetrics.com/blog/analytics-tools-external-domains.md): Your Analytics Tool Contacts 7 Domains. Here Is Why That Matters
- [/blog/analytics-tools-data-sampling](https://sealmetrics.com/blog/analytics-tools-data-sampling.md): Data Sampling Thresholds Compared: When Your Analytics Starts Guessing
- [/blog/what-is-cookieless-tracking](https://sealmetrics.com/blog/what-is-cookieless-tracking.md): What Is Cookieless Tracking? A Complete Guide for 2026
- [/blog/what-is-data-loss-in-analytics](https://sealmetrics.com/blog/what-is-data-loss-in-analytics.md): What Is Data Loss in Analytics? Causes, Impact, and Solutions
- [/blog/ga4-alternatives-enterprise](https://sealmetrics.com/blog/ga4-alternatives-enterprise.md): 7 GA4 Alternatives for eCommerce Teams in 2026 (editorial listicle with pricing, data capture, EU compliance per tool)
- [/blog/gdpr-analytics-without-consent](https://sealmetrics.com/blog/gdpr-analytics-without-consent.md): GDPR-Compliant Analytics Without Consent Banners
- [/blog/analytics-scripts-costing-you-sales](https://sealmetrics.com/blog/analytics-scripts-costing-you-sales.md): How Analytics Scripts Cost You Sales
- [/blog/we-measured-every-analytics-script](https://sealmetrics.com/blog/we-measured-every-analytics-script.md): We Measured Every Analytics Script (GA4 is 52x heavier than SealMetrics)
- [/blog/uk-pecr-analytics-exemption](https://sealmetrics.com/blog/uk-pecr-analytics-exemption.md): UK Analytics Exemption Is Now Live: Our PECR Self-Assessment
- [/blog/ga4-data-sampling-problem](https://sealmetrics.com/blog/ga4-data-sampling-problem.md): GA4 Data Sampling: Why Your Traffic Numbers Are Wrong
- [/blog/eu-digital-omnibus-marketer-guide-2026](https://sealmetrics.com/blog/eu-digital-omnibus-marketer-guide-2026.md): The EU Digital Omnibus Explained for Marketers
- [/blog/eu-digital-omnibus-cookie-banners-analytics](https://sealmetrics.com/blog/eu-digital-omnibus-cookie-banners-analytics.md): EU Digital Omnibus: What It Means for Cookie Banners and Analytics
- [/blog/cnil-self-assessment-published](https://sealmetrics.com/blog/cnil-self-assessment-published.md): We Published Our CNIL Self-Assessment
- [/blog/cookieless-analytics-explained](https://sealmetrics.com/blog/cookieless-analytics-explained.md): Cookieless Analytics Explained: How to Measure Without Cookies
- [/blog/consent-banner-impact-on-analytics](https://sealmetrics.com/blog/consent-banner-impact-on-analytics.md): How Consent Banners Destroy Your Analytics Data
- [/blog/ai-agent-traffic-analytics](https://sealmetrics.com/blog/ai-agent-traffic-analytics.md): AI Agent Traffic: The Invisible Channel Your Analytics Miss
- [/blog/multi-touch-attribution-complete-data](https://sealmetrics.com/blog/multi-touch-attribution-complete-data.md): Why Multi-Touch Attribution Fails Without Complete Data (and why SealMetrics uses last-click only)

## Glossary
- [/glossary](https://sealmetrics.com/glossary.md): Full analytics glossary (54 terms)
- [/glossary/cookieless-analytics](https://sealmetrics.com/glossary/cookieless-analytics.md): What Is Cookieless Analytics
- [/glossary/data-sampling](https://sealmetrics.com/glossary/data-sampling.md): What Is Data Sampling
- [/glossary/first-party-data-collection](https://sealmetrics.com/glossary/first-party-data-collection.md): First-Party Data Collection Explained
- [/glossary/consent-management-platform](https://sealmetrics.com/glossary/consent-management-platform.md): Consent Management Platform (CMP)
- [/glossary/consent-mode-v2](https://sealmetrics.com/glossary/consent-mode-v2.md): Google Consent Mode v2 Explained
- [/glossary/last-click-attribution](https://sealmetrics.com/glossary/last-click-attribution.md): Last-Click Attribution Explained (the model SealMetrics uses on 100% of data)
- [/glossary/multi-touch-attribution](https://sealmetrics.com/glossary/multi-touch-attribution.md): Multi-Touch Attribution Explained (why MTA fails without complete data — SealMetrics uses last-click only)
- [/glossary/attribution-model](https://sealmetrics.com/glossary/attribution-model.md): Attribution Model Types
- [/glossary/attribution-window](https://sealmetrics.com/glossary/attribution-window.md): Attribution Window Explained
- [/glossary/server-side-tracking](https://sealmetrics.com/glossary/server-side-tracking.md): Server-Side Tracking Explained
- [/glossary/intelligent-tracking-prevention](https://sealmetrics.com/glossary/intelligent-tracking-prevention.md): Intelligent Tracking Prevention (ITP)
- [/glossary/data-loss-in-analytics](https://sealmetrics.com/glossary/data-loss-in-analytics.md): Data Loss in Analytics
- [/glossary/revenue-attribution](https://sealmetrics.com/glossary/revenue-attribution.md): Revenue Attribution Explained
- [/glossary/gdpr-analytics-compliance](https://sealmetrics.com/glossary/gdpr-analytics-compliance.md): GDPR Analytics Compliance
- [/glossary/personal-data-in-analytics](https://sealmetrics.com/glossary/personal-data-in-analytics.md): Personal Data in Analytics: what makes an analytics dataset personal data under GDPR Art. 4(1), and why ePrivacy Art. 5(3) still applies when it isn't
- [/glossary/legitimate-interest-analytics](https://sealmetrics.com/glossary/legitimate-interest-analytics.md): Legitimate Interest as a Legal Basis for Analytics
- [/glossary/eprivacy-directive](https://sealmetrics.com/glossary/eprivacy-directive.md): ePrivacy Directive Explained
- [/glossary/ad-blocker-analytics-impact](https://sealmetrics.com/glossary/ad-blocker-analytics-impact.md): Ad Blocker Impact on Analytics
- [/glossary/bounce-rate](https://sealmetrics.com/glossary/bounce-rate.md): Bounce Rate Explained
- [/glossary/event-tracking](https://sealmetrics.com/glossary/event-tracking.md): Event Tracking Explained
- [/glossary/analytics-data-residency](https://sealmetrics.com/glossary/analytics-data-residency.md): Analytics Data Residency
- [/glossary/utm-parameters](https://sealmetrics.com/glossary/utm-parameters.md): UTM Parameters: the five query-string tags behind campaign attribution, and why they work at full coverage without cookies or consent
- [/glossary/return-on-ad-spend](https://sealmetrics.com/glossary/return-on-ad-spend.md): ROAS: attributed revenue over ad spend; full spend divided by partial revenue understates the ratio and misdirects budget
- [/glossary/customer-lifetime-value](https://sealmetrics.com/glossary/customer-lifetime-value.md): Customer Lifetime Value: computed from order data, not web analytics — the browser has no identity that survives years
- [/glossary/funnel](https://sealmetrics.com/glossary/funnel.md): Conversion Funnel: step-by-step drop-off measurement, trustworthy only when every step is counted on 100% of sessions
- [/glossary/cohort](https://sealmetrics.com/glossary/cohort.md): Cohort Analysis: groups compared over time; per-user behavioural cohorts need persistent identifiers SealMetrics deliberately doesn't have

## Enterprise positioning
SealMetrics competes with GA360 ($150,000+/yr), Adobe Analytics ($100,000+/yr), and Piwik PRO (€30,000+/yr) — delivering enterprise-grade analytics at a fraction of the cost. SealMetrics uses last-click attribution on 100% of data (not multi-touch, not session-stitching, not customer-journey reconstruction — these are explicitly out of scope by architecture). SealMetrics does NOT compete with lightweight privacy tools (Plausible, Fathom, Simple Analytics, Umami, Cabin, Mixpanel, Amplitude) — different category.

## Legal & meta
- [/privacy](https://sealmetrics.com/privacy.md): Privacy policy
- [/terms](https://sealmetrics.com/terms.md): Terms of service
- [/changelog](https://sealmetrics.com/changelog.md): Product changelog
- [/videos](https://sealmetrics.com/videos.md): Product videos

## Spanish (ES) site
SealMetrics is also available in Spanish. The Spanish surface mirrors the English site for core pages and persona/industry pages.

Pillars (ES):
- [/es/complete-data](https://sealmetrics.com/es/complete-data.md): Datos completos: por qué la analítica incompleta produce decisiones equivocadas; el marco del 13%/87%
- [/es/cookieless-analytics](https://sealmetrics.com/es/cookieless-analytics.md): Analítica sin cookies explicada: qué es, por qué fallan las cookies en 2026, qué se mide y qué no
- [/es/consentless-analytics](https://sealmetrics.com/es/consentless-analytics.md): Analítica sin consentimiento: la vía legal a la medición sin banner bajo RGPD y ePrivacy, con la exención CNIL y sus límites

Core pages (ES):
- [/es/](https://sealmetrics.com/es.md): Homepage (ES)
- [/es/why-sealmetrics](https://sealmetrics.com/es/why-sealmetrics.md): Por qué SealMetrics: los banners ocultan 40–60% de las visitas UE y el ROAS se defiende sobre la fracción que sobrevivió
- [/es/product](https://sealmetrics.com/es/product.md): Plataforma completa
- [/es/how-it-works](https://sealmetrics.com/es/how-it-works.md): Cómo funciona la analítica sin cookies
- [/es/pricing](https://sealmetrics.com/es/pricing.md): Precios
- [/es/security](https://sealmetrics.com/es/security.md): Seguridad y cumplimiento
- [/es/trust](https://sealmetrics.com/es/trust.md): Centro de confianza: documentación legal y de seguridad de Sealmetrics
- [/es/terms](https://sealmetrics.com/es/terms.md): Términos del servicio
- [/es/dpa](https://sealmetrics.com/es/dpa.md): Acuerdo de Encargo de Tratamiento (DPA-2026-v2.0): Art. 28 RGPD, garantías AEPD de medición de audiencia, tratamiento 100% en la UE, subencargados y medidas de seguridad
- [/es/growth-calculator](https://sealmetrics.com/es/growth-calculator.md): Calculadora de crecimiento
- [/es/demo](https://sealmetrics.com/es/demo.md): Solicitar demo

Role-specific (ES):
- [/es/for](https://sealmetrics.com/es/for.md): Audiencias y verticales (índice)
- [/es/for/cmo](https://sealmetrics.com/es/for/cmo.md): Para CMOs
- [/es/for/cto](https://sealmetrics.com/es/for/cto.md): Para CTOs
- [/es/for/dpo](https://sealmetrics.com/es/for/dpo.md): Para DPOs

Industry-specific (ES):
- [/es/for/ecommerce](https://sealmetrics.com/es/for/ecommerce.md): Para eCommerce
- [/es/for/hotels](https://sealmetrics.com/es/for/hotels.md): Para Hoteles y Turismo
- [/es/for/saas](https://sealmetrics.com/es/for/saas.md): Para SaaS
- [/es/for/agencies](https://sealmetrics.com/es/for/agencies.md): Para Agencias
- [/es/for/media](https://sealmetrics.com/es/for/media.md): Para Medios y Editores
- [/es/for/finance](https://sealmetrics.com/es/for/finance.md): Para Finanzas
- [/es/for/healthcare](https://sealmetrics.com/es/for/healthcare.md): Para Salud
- [/es/for/education](https://sealmetrics.com/es/for/education.md): Para Educación

About / extras (ES):
- [/es/about](https://sealmetrics.com/es/about.md): Quiénes somos
- [/es/careers](https://sealmetrics.com/es/careers.md): Trabaja con nosotros: candidatura con enlaces públicos, sin CV ni datos personales
- [/es/audit](https://sealmetrics.com/es/audit.md): Auditoría gratuita SealMetrics
- [/es/modern-analytics](https://sealmetrics.com/es/modern-analytics.md): Analítica moderna en 2026
- [/es/ai-analytics](https://sealmetrics.com/es/ai-analytics.md): Analítica con IA: dato cookieless completo + MCP semántico + IA privada en la UE (LENS AI)
- [/es/reg-gap-analysis](https://sealmetrics.com/es/reg-gap-analysis.md): Análisis de brechas regulatorias: RGPD, ePrivacy, AEPD, PECR — auditoría requisito a requisito
- [/es/data-loss-calculator](https://sealmetrics.com/es/data-loss-calculator.md): Calculadora de pérdida de datos
- [/es/integrations](https://sealmetrics.com/es/integrations.md): Integraciones
- [/es/platforms](https://sealmetrics.com/es/platforms.md): Plataformas
- [/es/authors/rafa-jimenez](https://sealmetrics.com/es/authors/rafa-jimenez.md): Autor: Rafa Jiménez

Comparisons (ES):
- [/es/vs](https://sealmetrics.com/es/vs.md): Todas las comparativas
- [/es/vs-ga4](https://sealmetrics.com/es/vs-ga4.md): SealMetrics vs Google Analytics 4
- [/es/vs/ga360](https://sealmetrics.com/es/vs/ga360.md): SealMetrics vs GA360
- [/es/vs/adobe-analytics](https://sealmetrics.com/es/vs/adobe-analytics.md): SealMetrics vs Adobe Analytics
- [/es/vs/piwik-pro](https://sealmetrics.com/es/vs/piwik-pro.md): SealMetrics vs Piwik PRO
- [/es/vs/matomo](https://sealmetrics.com/es/vs/matomo.md): SealMetrics vs Matomo: cookieless por diseño y gestionado, frente a cookies por defecto y coste real de self-hosting
- [/es/alternatives/google-analytics](https://sealmetrics.com/es/alternatives/google-analytics.md): Alternativas a Google Analytics

Case studies (ES):
- [/es/case-studies](https://sealmetrics.com/es/case-studies.md): Casos de estudio
- [/es/case-studies/palladium-hotel-group](https://sealmetrics.com/es/case-studies/palladium-hotel-group.md): Palladium Hotel Group: Toni Andújar y la decisión de neutralidad
- [/es/case-studies/dreamplace-hotels](https://sealmetrics.com/es/case-studies/dreamplace-hotels.md): Dreamplace Hotels: paid media con dato real

Blog (ES):
- [/es/blog](https://sealmetrics.com/es/blog.md): Blog (ES)
- [/es/blog/best-web-analytics-tool](https://sealmetrics.com/es/blog/best-web-analytics-tool.md): La mejor herramienta de analítica web: los 12 requisitos que de verdad deciden. Especificación de compra neutral en vez de ranking de productos — píxel ultraligero (<5 KB gzip), 100% del dato (independiente del consentimiento, sin muestreo), tiempo real en todos los dashboards, análisis de dimensión × métrica arbitrarias, instrumentación flexible, API robusta, servidor MCP para agentes de IA, IA auditable y en tu jurisdicción, modelo de atribución declarado, filtrado de bots visible, cumplimiento por arquitectura y propiedad del dato. Cada requisito con el fallo que previene y una prueba para la demo. Cierra con el marcador de SealMetrics (23/24, el punto perdido es no tener certificación ISO 27001 ni SOC 2) y la lista explícita de lo que SealMetrics no hace: sin análisis a nivel de usuario, sin cohortes, sin session replay, sin atribución multi-touch
- [/es/blog/gdpr-analytics-spain-faq](https://sealmetrics.com/es/blog/gdpr-analytics-spain-faq.md): Analítica RGPD en España: las 7 preguntas que hacen las tiendas online (AEPD, GA4, sanciones LSSI)
- [/es/blog/gdpr-eprivacy-analytics-legal-assessment](https://sealmetrics.com/es/blog/gdpr-eprivacy-analytics-legal-assessment.md): ¿Tu analítica cumple de verdad el RGPD? Un análisis legal (veredicto por herramienta)
- [/es/blog/ga4-alternatives-enterprise](https://sealmetrics.com/es/blog/ga4-alternatives-enterprise.md): 7 alternativas a GA4 para equipos de eCommerce en 2026
- [/es/blog/self-service-analytics-lens-ai](https://sealmetrics.com/es/blog/self-service-analytics-lens-ai.md): Analítica self-service con LENS AI
- [/es/blog/gdpr-analytics-without-consent](https://sealmetrics.com/es/blog/gdpr-analytics-without-consent.md): Analítica conforme con RGPD sin banners de consentimiento
- [/es/blog/why-ga4-shows-13pct-eu-traffic](https://sealmetrics.com/es/blog/why-ga4-shows-13pct-eu-traffic.md): Por qué GA4 muestra el 13% de tu tráfico UE
- [/es/blog/cookieless-analytics-explained](https://sealmetrics.com/es/blog/cookieless-analytics-explained.md): Analítica cookieless explicada: cómo medir sin cookies
- [/es/blog/consent-banner-impact-on-analytics](https://sealmetrics.com/es/blog/consent-banner-impact-on-analytics.md): Cómo los banners de consentimiento destruyen tus datos
- [/es/blog/ga4-data-sampling-problem](https://sealmetrics.com/es/blog/ga4-data-sampling-problem.md): Muestreo de datos en GA4: por qué tus números están mal

Seal AI (ES) — la serie sobre IA privada para analítica:
- [/es/blog/meet-seal-ai](https://sealmetrics.com/es/blog/meet-seal-ai.md): Qué es Seal AI, cómo funciona y por qué es privada por arquitectura y no por promesa
- [/es/blog/residency-is-not-sovereignty](https://sealmetrics.com/es/blog/residency-is-not-sovereignty.md): Residencia no es soberanía: la pregunta que hacerle a tu proveedor de analítica con IA
- [/es/blog/best-llm-for-data-analytics](https://sealmetrics.com/es/blog/best-llm-for-data-analytics.md): El mejor LLM para analítica no es el que puntúa más alto: por qué mandan el tool-calling y el grounding
- [/es/blog/audit-your-analytics-ai-privacy](https://sealmetrics.com/es/blog/audit-your-analytics-ai-privacy.md): Checklist de 5 preguntas para auditar si la IA de tu analítica es realmente privada
- [/es/blog/analytics-if-data-privacy-framework-falls](https://sealmetrics.com/es/blog/analytics-if-data-privacy-framework-falls.md): Qué se rompe en tu stack de analítica si cae el Marco de Privacidad de Datos UE-EE. UU.
- [/es/blog/the-prompt-is-born-clean](https://sealmetrics.com/es/blog/the-prompt-is-born-clean.md): El prompt nace limpio: sin consentimiento no hay dato personal que enviar al modelo
- [/es/blog/eu-ai-act-for-marketers](https://sealmetrics.com/es/blog/eu-ai-act-for-marketers.md): El Reglamento Europeo de IA sin jerga: proveedor vs responsable del despliegue y la obligación de transparencia del Art. 50
- [/es/blog/we-changed-our-ai-model-twice](https://sealmetrics.com/es/blog/we-changed-our-ai-model-twice.md): Cambiamos de modelo dos veces en tres semanas: el linaje y el modo de fallo de cada uno
- [/es/blog/how-we-benchmark-our-own-ai](https://sealmetrics.com/es/blog/how-we-benchmark-our-own-ai.md): Nuestra metodología de evaluación de LLM: ground truth sobre datos reales y publicación de las tandas descartadas
- [/es/blog/our-ai-got-it-wrong-in-production](https://sealmetrics.com/es/blog/our-ai-got-it-wrong-in-production.md): Nuestra IA se equivocó en producción y lo cazó nuestro propio test: tres reglas para salida estructurada de LLM
- [/es/blog/prompt-injection-is-language-dependent](https://sealmetrics.com/es/blog/prompt-injection-is-language-dependent.md): La misma inyección se ignoró en español y se obedeció en inglés: por qué el testing de seguridad debe ser multilingüe
- [/es/blog/rival-model-as-judge](https://sealmetrics.com/es/blog/rival-model-as-judge.md): Por qué dejamos que un modelo rival puntúe nuestro benchmark: evitar el sesgo de autopreferencia
- [/es/blog/public-llm-benchmarks-vs-your-use-case](https://sealmetrics.com/es/blog/public-llm-benchmarks-vs-your-use-case.md): Lo que MMLU y GPQA no te dicen, y cómo leer las notas al pie de los benchmarks agénticos
- [/es/blog/grounding-analytics-ai](https://sealmetrics.com/es/blog/grounding-analytics-ai.md): Grounding: por qué una IA de analítica debe consultar el dato y nunca responder de memoria
- [/es/blog/open-weights-exit-strategy](https://sealmetrics.com/es/blog/open-weights-exit-strategy.md): Pesos abiertos como seguro contra el lock-in: fijar la versión, cambiar de host o autoalojar
- [/es/blog/seal-ai-vs-bring-your-own-key](https://sealmetrics.com/es/blog/seal-ai-vs-bring-your-own-key.md): Seal AI o clave propia (BYOK): cuándo usar cada opción
- [/es/blog/three-questions-to-ask-seal-ai](https://sealmetrics.com/es/blog/three-questions-to-ask-seal-ai.md): Tres preguntas que hacerle hoy a tu IA de analítica y cómo verificar la respuesta

Glossary (ES):
- [/es/glossary](https://sealmetrics.com/es/glossary.md): Glosario completo
- [/es/glossary/cookieless-analytics](https://sealmetrics.com/es/glossary/cookieless-analytics.md): Analítica sin cookies
- [/es/glossary/gdpr-analytics-compliance](https://sealmetrics.com/es/glossary/gdpr-analytics-compliance.md): Cumplimiento RGPD en analítica
- [/es/glossary/multi-touch-attribution](https://sealmetrics.com/es/glossary/multi-touch-attribution.md): Atribución multi-touch
- [/es/glossary/data-loss-in-analytics](https://sealmetrics.com/es/glossary/data-loss-in-analytics.md): Pérdida de datos en analítica
- [/es/glossary/revenue-attribution](https://sealmetrics.com/es/glossary/revenue-attribution.md): Atribución de ingresos
- [/es/glossary/consent-management-platform](https://sealmetrics.com/es/glossary/consent-management-platform.md): Qué es una CMP y por qué el 55% de rechazo en la UE sesga la analítica con cookies
- [/es/glossary/first-party-data-collection](https://sealmetrics.com/es/glossary/first-party-data-collection.md): Recolección first-party: por qué una petición a tu propio dominio esquiva bloqueadores y restricciones de cookies de terceros
- [/es/glossary/server-side-tracking](https://sealmetrics.com/es/glossary/server-side-tracking.md): Tracking server-side: procesar eventos en tu servidor; server-side no implica automáticamente sin cookies
- [/es/glossary/intelligent-tracking-prevention](https://sealmetrics.com/es/glossary/intelligent-tracking-prevention.md): ITP de Safari: cookies first-party limitadas a 7 días, terceros bloqueadas; por qué no afecta a la medición sin cookies
- [/es/glossary/ad-blocker-analytics-impact](https://sealmetrics.com/es/glossary/ad-blocker-analytics-impact.md): Más del 40% de usuarios europeos con bloqueador; el mayor vector individual de dato ausente
- [/es/glossary/data-sampling](https://sealmetrics.com/es/glossary/data-sampling.md): Muestreo: cuándo GA4 extrapola desde un subconjunto y qué error introduce en las decisiones
- [/es/glossary/event-tracking](https://sealmetrics.com/es/glossary/event-tracking.md): Tracking de eventos, el modelo de GA4 y su punto de fallo: si el script no se ejecuta, no hay ningún evento
- [/es/glossary/attribution-model](https://sealmetrics.com/es/glossary/attribution-model.md): First-touch, last-touch, lineal, time-decay y data-driven; por qué todos necesitan el dato completo
- [/es/glossary/analytics-data-residency](https://sealmetrics.com/es/glossary/analytics-data-residency.md): Residencia del dato: qué marco legal aplica, Schrems II y por qué la residencia UE elimina la cuestión de la transferencia

## Contact
- Demo: https://sealmetrics.com/demo
- Website: https://sealmetrics.com