Setting the Bar: With the Highest Privacy Standards
Experience our unparalleled commitment to privacy with the highest standards. Your data is safeguarded at every step, ensuring peace of mind. We set new industry benchmarks, prioritizing your privacy above all else.
You can’t compare SEAL Metrics with other Analytics Solutions
Seal Metrics takes a unique and revolutionary approach in analytics. Our system operates independently of cookies and fingerprinting technology. We analyze non-related clicks, going beyond measuring individual behavior.
SEAL Metrics is a web analytics tool that embodies the highest standards of privacy in the market. Thanks to our proprietary technology, ‘isolated hits’, we are capable of generating website statistics without tracking individuals’ behavior.
GDPR doesn’t apply
RGPD doesn’t apply to SEAL Metrics as we neither work with nor store any personal user data. We undergo audits every 6 months with an external legal team to ensure compliance with evolving regulations
Since Urchin Analytics, web analytics solutions (WAS) are based on unique visitor behavior tracking. WAS tracks every page request by visitors in order. But, this tracking methodology based on storing *every single click made by each user* requires consent according to the ePrivacy Directive. It’s a directive and not legally enforceable for now.
SEAL does it differently. It only tracks hits and these hits have NO relation with other hits. So if one unique visitor visits 7 different URLs,
SEAL will track 7 hits, but SEAL doesn’t know if these 7 hits were made by 1, 2, or 4 visitors.
SEAL Metrics doesn’t track individually
Based on our interpretation (and that of the lawyers we contacted ), the ePrivacy Directive states:
If you’re tracking a visitor individually, you MUST ask for consent.
It doesn’t matter if you’re tracking individually with cookies, super-hashed digital fingerprinting with a short lifetime, server-side, or any similar technology. The directive is clear: If you track individually you require consent.
SEAL metrics does not track individually. We are a privacy-first web analytics and want Marketers in the EU to have to best web analytics tool-making efficient your marketing strategy.
How does your web analytics solution protect your visitor’s privacy?
It’s simple – by NOT tracking users. If you’re tracking your visitor’s behaviour on your website individually, even anonymously, consent is required. Metrics like bounce rate, session duration, and pages per session still require consent according to the ePrivacy Directive, because they track your visitor’s individual journey on your site.
SEAL Metrics takes a different approach. We simply don’t track people. By not tracking people, we eliminate the risk of infringing upon your visitors’ privacy. While many cookieless analytics solutions resort to digital fingerprinting technology, we steer clear from that as well. So the question isn’t how we protect user privacy, but rather, how we respect it by refraining from tracking individual users in the first place.
New privacy web analytics approach
SEAL Metrics does not employ digital fingerprinting technology. This technology revolves around the creation of a unique ID from a user’s device. This ID is born from an algorithm that takes into account factors like your browser’s setup, your screen’s resolution, your IP, and other variables that can make your device unique.
Once this cookieless tracking has concocted an ID for your device, it begins to track you. You might be asking, ‘How is this different from cookie-based analytics?’ The significant difference lies in how the ID is generated.
In line with our interpretation of the current regulations (ePrivacy Directive), we believe that if you track users on an individual basis, you must seek their consent to do so.
For this very reason, SEAL does NOT utilize digital fingerprinting technology. The aim of a cookie and a digital fingerprinting ID is identical: individual tracking.
Some digital fingerprinting systems suggest a workaround, deleting the ID after 24 hours or even less. But let me clarify: there is no difference between an ID based on digital fingerprinting and an ID based on a cookie, whether it lasts for 24 hours, 12 hours, or less.
The key difference between cookie tracking and digital fingerprinting tracking is that cookie IDs are stored on the user’s terminal, while digital fingerprinting IDs are not.
SEAL Metrics identifies sources, not users
Since we do not know User ID or Fingerprinting, we can measure 100% of your traffic without any legal risk.
SEAL works with a proprietary system based on IDs , which does not identify users. It identifies traffic sources. Each time a user accesses the website from a source, the system assigns an ID (not user_id) to that source. Refer to the example below. And no, it does not affect your SEO 🙂
Once a user visits your site, SEAL generates an ID for that source in the parameter _adin. Adin parameter will appear in the URL and stick in the URL during the visitor’s navigation. Once the user makes a conversion, SEAL’s conversion pixel is triggered, asking: “What is the _adin parameter that I belong to?”. Then SEAL can assign this conversion and the revenue to a source+campaing+term.
Legal peace of mind
Before creating SEAL Metrics we made a lot of interviews with lawyers from different firms. Our main goal was to create a Web Analytics Solution that is fully aligned with the core of privacy regulation.
SEAL Metrics doesn’t store or handle any personal data
According to our latest Audit, GDPR doesn’t even apply to SEAL because it does not store or handle any personal data. Saying “we are GDPR compliant” seems like an understatement 🙂
We didn’t want that our solution can be unuseful due to a normative change. We are completely aligned with the focus of all Privacy Regulations: Protect the privacy of citizens.
In this way, SEAL Metrics doesn’t track individually, respecting completely the privacy of users, because we don’t track them.
We could make an any-law compliant, but it isn’t enough for us, we wanted to create the most sophisticated analytics tool not based on tracking people,… and we did it! For this reason you must work with a Google Analytics alternative.
Trusted by brands who care about privacy as much as you do.