How to track marketing campaigns with SealMetrics

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How SealMetrics helps to manage marketing campaigns:

How do I know which of my channels is generating the most sales?

With the acquisition sources report, for example, we are going to look at our traffic sources.

Here we have the source, we have the medium. We can see how many visits it has generated, how many page views, how many conversions, how many micro-conversions, the conversion rate, the revenue, the cost. If we have the cost calculator enabled and we have the cost and we have the revenue, we can calculate the ROAS. In this way, we can know how each of our channels are performing. In addition, we can apply filters that will allow us to work better with the data. This same report can be filtered by mediums, campaigns, terms, devices, or operating systems.

In this way, we will be able to detect, as you can see in the example, which operating system is giving the best performance of our marketing campaigns.

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Dumping Google Analytics is not the end of marketing metrics, but rather the beginning of a privacy-safe approach to the effective management of your digital properties and investments.

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