Is Google Analytics GDPR Compliant?
Nowadays Universal Analytics and GA4 are not compliant with GDPR since GA belongs to an American company.
Google Analytics was declared illegal in France and Austria. In other European countries, it is not illegal for legal issues.
- Based on GDPR and ePrivacy Directive, Google Analytics requires consent to track since:
- Google Analytics tracks individually.
- As Google Analytics cookies require consent under GDPR, you can’t track 100% of your traffic and conversions, so you’re not going to see all this “hidden traffic” in your Google analytics report.
- Google Analytics cookies as all cookies must be added on the user’s terminal. And as GDPR states, if you are going to add cookies or whatever piece of code to the user’s terminal, you must request consent.
In light of the recent GDPR updates, you may be wondering how to make your Google Analytics account compliant.