---
title: "Analytics for Media & Publishers | SealMetrics"
description: "Cookieless analytics for publishers: capture readers ad blockers hide from GA4. First-party audience, engagement and subscription attribution, EU-hosted."
canonical_url: "https://sealmetrics.com/for/media/"
lang: "en"
content_type: "audience"
owner: "web"
llm_priority: "useful"
last_verified: "2026-08-10"
source: https://sealmetrics.com/for/media/
publisher: SealMetrics
---

For media & publishers

# Analytics that *survive ad blockers.*

Your audience runs ad blockers at 50%+ rates. Every analytics tool pretends it doesn't happen. SealMetrics is first-party — invisible to ad blockers by design.

[From €499/mo billed annually · 14-day trial · EU-hosted](https://sealmetrics.com/pricing/)

The pain

## What *keeps you up at night.*

The real problems we hear again and again. If two or more ring true, SealMetrics fits.

### 50% of your readers invisible to GA4

Your audience is technical. They block analytics at rates other sectors never see. GA4 shows you half the reality.

### Ad revenue optimization on sampled data

Programmatic yield depends on knowing page-level engagement. Sampling breaks the feedback loop.

### Newsletter attribution broken by consent

Your newsletter drives traffic. Links get UTM'd. Consent rejection drops the UTM. "Direct/(none)" hides your best channel.

### Paywall conversion attribution impossible

Article read → paywall hit → subscription. GA4 loses the first touch to consent. You optimize conversion on incomplete funnel data.

The outcome

## What *changes* with SealMetrics.

Measurable outcomes, not vague promises. What teams like yours achieve in the first quarter.

+50–80%

Audience recovered

Ad blocker readers now visible for the first time.

100%

Paywall funnel

Every read → hit → subscribe attributed to originating channel.

Email

Newsletter attribution

Subscriptions attributed last-click to the newsletter session that produced them.

Real-time

Yield optimization

Programmatic decisions on complete, not sampled, data.

[Book a demo →](https://sealmetrics.com/demo/)[Start 14-day trial](https://my.sealmetrics.com/register)

From €499/mo billed annually · 14-day trial · EU-hosted

FAQ

## Questions before you *book a demo.*

Still have questions? Our team — including the founder — is one message away.

[Talk to us →](https://sealmetrics.com/demo/)

## See the *50% of your audience* GA4 can't.

30-minute walkthrough. We run your publication through SealMetrics and show you the ad-blocker gap in real numbers — your real readers.

[Book a demo →](https://sealmetrics.com/demo/)[Start 14-day trial](https://my.sealmetrics.com/register)

Built by a founder · supported by a founder · EU-hosted by design

Cookieless analytics for media & publishers

**Cookieless analytics for media and publishers** captures readership, subscription funnels and ad-revenue attribution without cookies — critical for sites where 50–70% of visitors run ad blockers. SealMetrics operates as first-party infrastructure on the publisher's own domain, invisible to ad blockers and independent of third-party cookie deprecation.

- Recovers the 50–70% of readers ad blockers hide from GA4 on tech and news sites.
- Funnel step counts by channel: article landings, paywall impressions, subscription events — each subscription attributed last-click at channel level.
- First-party architecture survives Safari ITP, Firefox ETP and Brave Shield.

Also explore

## Related roles and industries

[### Ad-blocker impact on analytics

How ad blockers affect measurement on media sites.

Read →](https://sealmetrics.com/glossary/ad-blocker-analytics-impact/)[### What is cookieless analytics

Definition, how it works, why it matters.

Read →](https://sealmetrics.com/glossary/cookieless-analytics/)[### For eCommerce publishers

Commerce-focused publishing brands.

Read →](https://sealmetrics.com/for/ecommerce/)

## The *single source of truth* eCommerce signs against

**Dreamplace Hotels** recovered **+30% more traffic** vs GA4 and closed a **15–20% gap** in sales attribution against their CRM. **Palladium Hotel Group** recovered **35% of unattributed bookings** and improved Display CPS by **+165%**.

![Palladium Hotel Group](https://sealmetrics.com/logos/clients/palladium-dark.svg)

![Dreamplace Hotels](https://sealmetrics.com/logos/clients/dreamplace.svg)

![Acciona](https://sealmetrics.com/logos/clients/acciona.svg)

![Crocs](https://sealmetrics.com/logos/clients/crocs.svg)

![Desigual](https://sealmetrics.com/logos/clients/desigual-dark.svg)

![UNICEF](https://sealmetrics.com/logos/clients/unicef.svg)

![Casa Batlló](https://sealmetrics.com/logos/clients/casabatllo.png)

![Juguettos](https://sealmetrics.com/logos/clients/juguettos.png)

![3Cat](https://sealmetrics.com/logos/clients/3cat.png)

![Fundación Bankinter](https://sealmetrics.com/logos/clients/fundacion-bankinter.png)

![Dormideo](https://sealmetrics.com/logos/clients/dormideo.png)

![Incapto](https://sealmetrics.com/logos/clients/incapto.svg)