--- title: "Analytics for Hotels — Direct-Booking | SealMetrics" description: "Cookieless analytics for hotels: match direct-booking attribution to your PMS. Palladium recovered 35% of lost bookings; Dreamplace closed a 15–20% gap." canonical_url: "https://sealmetrics.com/for/hotels/" lang: "en" content_type: "audience" owner: "web" llm_priority: "useful" last_verified: "2026-08-10" source: https://sealmetrics.com/for/hotels/ publisher: SealMetrics --- For hotels & travel # The analytics that *match your PMS bookings.* Your booking engine closes 240 reservations. Your marketing dashboards show 180. The 25% gap is bookings your team made happen — but can't attribute. SealMetrics makes them visible. [From €499/mo billed annually · 14-day trial · EU-hosted](https://sealmetrics.com/pricing/) The pain ## What *keeps you up at night.* The real problems we hear again and again. If two or more ring true, SealMetrics fits. ### 25% of CRM bookings invisible to marketing Real bookings, real revenue — attributed to "direct" because the path broke at consent rejection. Your team drove them, but can't defend the budget that drove them. ### OTA attribution bleeds into organic A Booking.com user lands on your site via meta-search, converts directly. GA4 sees "direct". Your OTA report says "Booking". Both are partially right, neither is complete. ### Last-minute bookings missed at peak Friday night spikes trigger GA4 sampling. Your best booking window — decided on sampled data. ### Multi-property attribution is manual Corporate brand, regional sub-brand, property site — each has its own GA4. Rolling up attribution across the portfolio takes a week per QBR. The outcome ## What *changes* with SealMetrics. Measurable outcomes, not vague promises. What teams like yours achieve in the first quarter. +30% More traffic vs GA4 Dreamplace Hotels closed the consent-rejection gap and recovered the visits GA4 stops counting. 35% Bookings now attributed Palladium Hotel Group: bookings logged in GA4 but not assigned to any channel — now traced to the source that drove them. +165% Display CPS improvement Palladium · DV360. Same budget, neutral measurement model rebuilt around Cost-per-Search. 15–20% Sales attribution gap closed Dreamplace · sales now attributed at near-CRM precision, by channel before by campaign. [Book a demo →](https://sealmetrics.com/demo/)[Start 14-day trial](https://my.sealmetrics.com/register) From €499/mo billed annually · 14-day trial · EU-hosted Featured hotel case studies ## Two hotel groups. *Same finding: half the data was missing.* Palladium Hotel Group and Dreamplace Hotels both ran SealMetrics next to their existing stack. Both found a structural gap. Both started taking paid-media decisions on the recovered data — not on what each platform reports back to itself. ![Palladium Hotel Group](https://sealmetrics.com/logos/clients/palladium-dark.svg) Palladium Hotel Group Hotels · Spain · ~5 brands > “The data SealMetrics delivers is agnostic, unbiased and neutral. There's no black box.” > > Toni Andújar · Digital & Direct Sales Director - 40% Traffic with no attribution before - 35% Bookings unattributed in GA4 - +165% Display CPS improvement (DV360) [Read the Palladium case study →](https://sealmetrics.com/case-studies/palladium-hotel-group/) ![Dreamplace Hotels](https://sealmetrics.com/logos/clients/dreamplace.svg) Dreamplace Hotels Hotels · Spain · ~2 yrs using > “What it gives us is what we've always needed: data as real as possible, as close to reality as possible.” > > Eduardo Martin · Analytics & Campaigns · Dreamplace - +30% More traffic vs Google Analytics - 15–20% Sales attribution gap closed (vs CRM) - Meta + Google First channels using SealMetrics data to decide [Read the Dreamplace case study →](https://sealmetrics.com/case-studies/dreamplace-hotels/) Different sizes. Different tech stacks. Same diagnosis: incomplete data was driving budget decisions until SealMetrics replaced it with the real number. “ > The data SealMetrics delivers is agnostic, unbiased and neutral. There's no black box. Toni Andújar · Digital & Direct Sales Director · Palladium Hotel Group FAQ ## Questions before you *book a demo.* Still have questions? Our team — including the founder — is one message away. [Talk to us →](https://sealmetrics.com/demo/) ## See the *25% of bookings* you can't currently attribute. 30 minutes with the founder. We compare your PMS bookings against your current marketing reports and show you the gap. Works for hotel groups and standalone properties. [Book a demo →](https://sealmetrics.com/demo/)[Start 14-day trial](https://my.sealmetrics.com/register) Built by a founder · supported by a founder · EU-hosted by design Cookieless analytics for hotels **Cookieless analytics for hotels** lets hotel groups reconcile aggregate direct-booking totals with the PMS without cookies, consent banners or ad-blocker gaps. SealMetrics counts every meta-search landing, every mobile Safari visit and every booking event anonymously — each booking attributed last-click at channel level and rolled up across properties for portfolio-level revenue reporting. - Recovers ~25% of CRM bookings typically invisible to GA4. - Aggregate channel totals for meta-search (Google Hotel Ads, Trivago) without OTA black-box dependency. - Native PMS integrations: Mews, Cloudbeds, Opera; REST API for any other stack. - No per-guest journey tracking — aggregate counts only, defensible under GDPR. Also explore ## Related roles and industries [### Guide: Cookieless analytics for hotels How hotel groups measure direct bookings in 2026. Read →](https://sealmetrics.com/blog/cookieless-analytics-for-hotels/)[### What is cookieless analytics Definition, how it works, why it matters. Read →](https://sealmetrics.com/glossary/cookieless-analytics/)[### For eCommerce Shopify, Magento and DTC checkout attribution. Read →](https://sealmetrics.com/for/ecommerce/) ## The *single source of truth* eCommerce signs against **Dreamplace Hotels** recovered **+30% more traffic** vs GA4 and closed a **15–20% gap** in sales attribution against their CRM. **Palladium Hotel Group** recovered **35% of unattributed bookings** and improved Display CPS by **+165%**. ![Palladium Hotel Group](https://sealmetrics.com/logos/clients/palladium-dark.svg) ![Dreamplace Hotels](https://sealmetrics.com/logos/clients/dreamplace.svg) ![Acciona](https://sealmetrics.com/logos/clients/acciona.svg) ![Crocs](https://sealmetrics.com/logos/clients/crocs.svg) ![Desigual](https://sealmetrics.com/logos/clients/desigual-dark.svg) ![UNICEF](https://sealmetrics.com/logos/clients/unicef.svg) ![Casa Batlló](https://sealmetrics.com/logos/clients/casabatllo.png) ![Juguettos](https://sealmetrics.com/logos/clients/juguettos.png) ![3Cat](https://sealmetrics.com/logos/clients/3cat.png) ![Fundación Bankinter](https://sealmetrics.com/logos/clients/fundacion-bankinter.png) ![Dormideo](https://sealmetrics.com/logos/clients/dormideo.png) ![Incapto](https://sealmetrics.com/logos/clients/incapto.svg)