---
title: "Palladium Hotel Group · Single source of truth"
description: "Palladium Hotel Group aligned brand, agencies and departments around neutral measurement after finding 40% of traffic without attribution."
canonical_url: "https://sealmetrics.com/case-studies/palladium-hotel-group/"
lang: "en"
date_modified: 2026-04-15
content_type: "case-study"
owner: "web"
llm_priority: "useful"
last_verified: "2026-04-15"
source: https://sealmetrics.com/case-studies/palladium-hotel-group/
publisher: SealMetrics
---

![Palladium Hotel Group](https://sealmetrics.com/logos/clients/palladium-dark.svg)

Case study · Palladium Hotel Group

# One number that brand, agencies and departments *accept as valid.*

Palladium Hotel Group uses SealMetrics as a neutral measurement layer. The trigger was structural: 40% of inbound traffic had no source or medium in the previous stack.

CASE FILE VERIFIED · 2026

01 **Sector****Hospitality · eCommerce**

02 **Primary use****Cross-channel attribution**

03 **Operating model****Brand + agencies**

04 **Decision metric****Cost-per-Search**

Published evidence · Palladium Hotel Group internal attribution and DV360 review · April 2026

01 **40%**

## Inbound traffic without attribution

The measurement gap that triggered the review.

02 **35%**

## GA4 bookings without a channel

Recorded conversions that could not support a channel decision.

03 **+165%**

## Display Cost-per-Search improvement

After changing the DV360 measurement and investment model.

## Volume was visible. *Origin was not.*

Palladium could see aggregate platform activity, but the missing source and medium data made it impossible to compare partners, placements and audiences on equal terms.

The problem was not a shortage of dashboards. It was that brand teams, departments and agencies entered the same meeting with different numbers and different incentives.

> “The data SealMetrics delivers is agnostic, unbiased and neutral. There’s no black box.”
>
> Toni Andújar · Digital & Direct Sales Director · Palladium Hotel Group

Method

## Turn attribution into *an operating model.*

On Display & Video 360, the team connected every observed visit to partner, placement and audience, then evaluated the mix against availability searches in the booking engine.

1. 01 Attribute the inbound visitResolve partner, placement and audience without depending on the advertising-platform report.
2. 02 Define Cost-per-SearchUse an availability search as the qualified-intent signal closest to a booking decision.
3. 03 Compare the inventoryIdentify which combinations generate intent and which add only apparent volume.
4. 04 Rebalance the budgetMove investment toward the mix that performs on the agreed commercial metric.

Result

## Same budget. *A decision everyone can inspect.*

The model improved Display Cost-per-Search by 165% after the team rebalanced partners, placements, audiences and strategies.

More importantly, SealMetrics became the shared reference. Agencies could still optimise their platforms, but the final discussion moved to one neutral measurement layer.

+165% **Display Cost-per-Search**

Palladium Hotel Group internal attribution and DV360 review · April 2026

> “Today every player is happy. The data is neutral, there’s no black box, and everyone has accepted these numbers as the reference.”
>
> Toni Andújar · Digital & Direct Sales Director · Palladium Hotel Group

Compare with your data

## Run the same comparison *on your own channels.*

Keep the current stack, measure the same traffic in parallel and compare both systems against the booking or CRM total.

[Book a measurement review](https://sealmetrics.com/demo/)[Read the Dreamplace case](https://sealmetrics.com/case-studies/dreamplace-hotels/)