---
title: "Dreamplace Hotels · Paid media on real data"
description: "Dreamplace Hotels uses SealMetrics to allocate paid-media budget with 15–20% more attributed sales and 30% more measured traffic than GA."
canonical_url: "https://sealmetrics.com/case-studies/dreamplace-hotels/"
lang: "en"
date_modified: 2026-04-15
content_type: "case-study"
owner: "web"
llm_priority: "useful"
last_verified: "2026-04-15"
source: https://sealmetrics.com/case-studies/dreamplace-hotels/
publisher: SealMetrics
---

![Dreamplace Hotels](https://sealmetrics.com/logos/clients/dreamplace.svg)

Case study · Dreamplace Hotels

# Allocate paid media on the *real number*, not the platform report.

Dreamplace integrated SealMetrics into its analysis process. The 15–20% sales-attribution gap with the previous tool is now large enough to change channel budgets.

CASE FILE VERIFIED · 2026

01 **Sector****Hospitality · eCommerce**

02 **Using SealMetrics****Almost 2 years**

03 **Primary use****Channel attribution**

04 **Initial focus****Meta + Google**

Published evidence · Dreamplace Hotels internal CRM and analytics comparison · April 2026

01 **15–20%**

## More sales attributed

Closing the gap to the hotel group’s CRM.

02 **+30%**

## More traffic than Google Analytics

The observed gap after consent-shaped loss.

03 **2**

## Initial decision channels

Meta and Google were the first budget surfaces.

## Revenue was recorded. *The channel picture was incomplete.*

Dreamplace knew the booking total from its internal systems. The uncertainty sat between that total and the channel story produced by conventional analytics.

Because the missing share was not distributed evenly, the incomplete dataset could change which channel appeared efficient — and therefore where the next euro went.

> “What it gives us is what we’ve always needed: data as real as possible, as close to reality as possible.”
>
> Eduardo Martin · Analytics & Campaigns · Dreamplace Hotels

Method

## Use the CRM total *as the reconciliation point.*

The team runs SealMetrics as an independent measurement layer, compares attributed sales with the native CRM total and uses the remaining gap as a quality signal.

1. 01 Keep the source of truthUse the hotel group’s recorded sales total as the baseline.
2. 02 Measure in parallelCompare SealMetrics with the existing tools over the same commercial period.
3. 03 Inspect by channelFind where consent loss changes Meta and Google attribution most.
4. 04 Move the investmentUse the reconciled view to shift budget toward the channel or strategy the previous stack undercounted.

Result

## Less debate about the total. *More control over the mix.*

SealMetrics attributes 15–20% more sales than the previous tool and measures roughly 30% more traffic than Google Analytics.

That difference is used operationally: it changes channel analysis and budget allocation instead of remaining an abstract data-quality metric.

15–20% **additional sales attribution**

Dreamplace Hotels internal CRM and analytics comparison · April 2026

> “The value is in optimising budget and investment. You shift toward a channel or strategy you were not seeing before.”
>
> Eduardo Martin · Analytics & Campaigns · Dreamplace Hotels

Compare with your data

## Reconcile analytics *against the revenue already recorded.*

Run both measurement layers together and locate the channel decisions that change when the missing traffic becomes visible.

[Book an attribution review](https://sealmetrics.com/demo/)[Read the Palladium case](https://sealmetrics.com/case-studies/palladium-hotel-group/)