The main difference, from what we have read in their documentation, is that Plausible bases its technology on a very sophisticated fingerprint. We emphasize and repeat what we have said before. The fact that they work with a Digital Fingerprinting system makes it a cookieless tracking technology that complies with GDPR regulations, so it respects the user’s privacy.
But we must emphasize even more, that fingerprinting technology is a GDPR compliant technology but not ePrivacy Regulation compliant. Take a look at our post about Digital Fingerprinting tracking and GDPR.
The ePrivacy Regulation states that a user can NOT be individually analyzed even if he/she is anonymized regardless of the technology used.
We repeat: The ePrivacy Regulation says that you cannot individually analyze a user, even if he/she is anonymized. Therefore, it is a legal technology, BUT it requires the user’s consent.
Different analytics approaches:
From the data we can see in their dashboard, it is an analytics system oriented to simple analytics, with very specific KPIs, but not business-oriented.
The owners of eCommerce or digital businesses will notice the lack of a KPI as important as the invoicing.
We could say that if you have a website such as a blog, Plausible is a good option. If you only need to measure clicks and leads because you have traffic from few traffic sources, you don’t invest in advertising, Plausible Analytics could be a good option.
KPIs that corroborate that they base their technology on individualized analysis:
- Bounce Rate.
- Data by Country.
- Duration of visit.
To calculate the above KPIs you need to measure individual or work with the IP. The problem with the IP is that it is personal data, so it will also require consent.