100% of all the good stuff (traffic, revenue, ROAS, conversions, per source/campaign/medium/…) by using these 5 variables:
1. Page Views: which we call ‘hits’. They are not connected to one another.
2. User agent: we don’t even save it, we simply read it from the pixel to get the Device and OS.
3. URL of the page viewed
4. Referral URL: it captures the url of the referrer site to assign a source ID.
With these 5 variables, SEAL is a cookieless web analytics tool that gives you the highest level of privacy
✓ No individual user tracking (ePrivacy compliant)
✓ All traffic is 100% anonymous + no personal data collected. (GDRP doesn’t apply)
✓ Both company and servers are located in the EU (Privacy Shield)
✓ Audited 2x/year (in 2021 it was 3)
✓ Every report generated is cleared with the legal team
and the data to make your decisions:
✓ Conversions/Revenue/Events per source, campaign, term
✓ Acquisition Report (image below)
✓ Time Evolution Report
✓ Funnel Report …and more.
See for yourself 👇👇👇
The Newsletter for Privacy Marketers
Everything a marketer needs to know about privacy