Privacy Marketing
Cookie acceptance statistics
In the following image, you can see how 75% of users accept cookies vs 25% who do not accept cookies (Data: December 2020, when we wrote this post is 35%...
Privacy Marketer Blog
How Marketers are running privacy-first marketing campaigns
Build in Public
Meet SEAL Metrics’ Buyer Persona
How is she/he? Name: Isabelle Laurent Age: 38 Title: Marketing Director Company: A successful e-commerce business in Europe with an annual turnover of M. Background: Goals: Pain Points: Decision Criteria...
Privacy Marketing
The Consequences of PII Regulations on Marketing Campaigns
Introduction Personal information has become the cornerstone of targeted marketing strategies in the digital age. However, the tightening of data protection laws, led by organizations like the Federal Trade Commission,...
Google Analytics
GA4 Sessions/Users vs. Google Ads clicks Discrepancy
The discrepancy between GA4 Sessions/Users and Google Ads clicks in the intricate digital marketing landscape has sparked widespread discussion and concern. This article delves deeper into this prevalent issue, unraveling...
Privacy Marketing
GDPR Impact on Marketing Strategy
Since last October 31th, 2020, the GDPR and ePrivacy regulations force web pages to respect even more the privacy of their users. The regulations, among other issues, say that “Analytics” and “Marketing”...
Privacy Marketing
SEAL: Privacy-first Web Analytics
At SEAL we have developed a cookieless solution which allows us to measure the main online business KPIs while respecting user privacy in 100%, which is why we comply with all privacy...
Cookieless
How does cookieless tracking work?
Cookieless Analytics solutions have become an indispensable solution for marketers. That is why in this post we are going to explain how the different cookieless measurement systems available on the...
GDPR-Analytics
3 Party Cookies vs 1st Party Cookies vs Fingerprinting and GDPR
Do we need consent from users if our tracking tool works with 3rd or 1st party cookies or it’s based on digital fingerprinting? In this table you’ll check out if...
Cookieless
Switching from UA to GA4
Alexander Robinson, founder at Justü Digital, shares his thoughts on the switch from Universal Analytics to GA 4 and what it means for business owners that are not as tech-savvy....
Build in Public
Why have Marketers chosen SEAL?
Why have Marketers chosen SEAL? Clients have chosen SEAL for 3 main reasons: They want to see all their data. Not just 100% of their traffic, but also revenue, conversions,...
![Founder Story [Video]](https://sealmetrics.com/wp-content/uploads/2023/05/Screenshot-2023-09-08-at-16.39.18.png)
Privacy Marketing
Founder Story [Video]
“Dad, should I accept cookies?” When a Marketer with 20+years of experience managing millions in ad budget and founder of an attribution software company gets a wake up call from...