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The discrepancy between GA4 Sessions/Users and Google Ads clicks in the intricate digital marketing landscape has sparked widespread discussion and concern. This article…

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September 27, 2023

Introduction The use of Google Analytics in the Netherlands has recently been under intense scrutiny. This is primarily due to concerns regarding its…

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September 19, 2023

Introduction In the era of tracking technologies and data analytics, healthcare organizations face the critical question: Is GA4 HIPAA compliant? This comprehensive guide…

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September 18, 2023

Do we need consent from users if our tracking tool works with 3rd or 1st party cookies or it’s based on digital fingerprinting?…

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September 18, 2023

Introduction Personal information has become the cornerstone of targeted marketing strategies in the digital age. However, the tightening of data protection laws, led…

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September 18, 2023

Introduction One of the most crucial elements of SEM is the ad copy. It’s not just a bunch of words; it’s your first…

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September 15, 2023