The evolution of internet measurement has come to a halt due to user privacy protection, which is why Cookieless Tracking solutions are vital for e-commerce.Web analytics solutions, such as Google Analytics, have based their technology on individualized user measurement based on...

The evolution of internet measurement has come to a halt due to the protection of user privacy, which is why Cookieless Tracking solutions are of vital importance for e-commerce. Web analytics solutions, such as Google Analytics, have based their technology...

The new trend in measurement based on user privacy generated by the GDPR and the ePrivacy Regulation has led to the emergence of Privacy-first tracking tools such as SEAL metrics. The main difference between a privacy-first tool and a cookie-based...

We have created a super GDPR Guide for Marketers, if you look in the white box to the right of this post, you will see how to download it.   Contents of the GDPR Guide for Marketers   Current issues...

Cookieless Analytics solutions have become an indispensable solution for marketers. That is why in this post we are going to explain how the different cookieless measurement systems available on the market work, using cookie-based measurement as the basis of the...

There aren't many Privacy-first Analytics solutions on the market, one of them is Plausible Analytics. A very light and user-friendly tool with specific and clear metrics, it is very similar to Fathom Analytics. Here you can find our post about...