How Marketers are running privacy-first marketing campaigns
1. What is Data Location in the Context of the GDPR? Within the GDPR context, data location refers to the physical location where personal data is stored, processed, or transferred....
In the digital age, online security is paramount. With the increasing number of data breaches and online scams, it’s crucial to ensure that our personal information is protected. Recognizing this...
The digital age has transformed the way businesses interact with their customers. In e-commerce, this interaction is deeply rooted in data-driven personalization. As businesses harness data to tailor user experiences,...
The Evolution of Privacy Marketing As businesses grapple with the challenges and opportunities presented by vast amounts of data, the emergence of privacy marketing stands out as a beacon of...
Data privacy emerges as a pivotal concern in the digital realm, where every click, preference, and interaction is potentially recorded. For e-commerce managers, it’s not just about adhering to regulations;...
Introduction The General Data Protection Regulation (GDPR) is a landmark privacy law that came into effect in the European Union on May 25, 2018. Its primary aim is to give...
Having a privacy policy on your website is crucial in today’s digital world. This policy acts as a contract between you and your users, where you detail how you will...
This list is not exhaustive, and the GDPR also considers PII as any data that can be used to directly or indirectly identify a natural person. Therefore, conducting a comprehensive...
![Cookie Banner Policy [with 2 checklists]](https://sealmetrics.com/wp-content/uploads/2023/09/grupo-personas-diversas-que-tienen-reunion-negocios-scaled.jpg)
One of the first interactions a user has with this data collection process is through a cookie policy banner. This banner is essential for businesses to show their commitment to...
Introduction to Cookieless Retargeting Retargeting in a Cookieless World: As digital advertising evolves, so does the way we approach retargeting. Gone are the days when third-party cookies were the backbone...
The phasing out of third-party cookies is forcing marketers to rethink their strategies. This post aims to shed light on how cookie-based systems work, explore the various cookieless tracking technologies,...
What is Google Signals? Google Signals is an advanced feature within Google Analytics that enables businesses to track users across multiple devices. Cross-device tracking provides a more holistic view of...
Everything a marketer needs to know about privacy