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“Google Ads’ introduction of the ‘gad_source’ URL parameter as a significant update to its conversion tracking methodology is problematic. Although intended to enhance…

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November 30, 2023

Introducing the Privacy Sandbox on Android. The Privacy Sandbox, developed by Google, is a groundbreaking initiative that aims to enhance user privacy while…

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November 29, 2023

In the current digital marketing era, the significance of having precise and comprehensive conversion data cannot be overstated, particularly for businesses leveraging platforms…

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November 27, 2023

When analyzing digital marketing data, it’s common to encounter discrepancies between Google Ads and Google Analytics, especially in conversion tracking. These discrepancies can…

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November 24, 2023

The Critical Importance of Accurate Data for Google Ads Success The accuracy of data stands as a cornerstone for success, particularly when it…

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November 22, 2023

Discover how Google Analytics 4 adapts to a cookie-less world, addressing privacy concerns and browser policies. Explore server-side tracking and more. Understanding Cookie-Less…

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November 15, 2023