How Marketers are running privacy-first marketing campaigns
The evolution of internet measurement has come to a halt due to user privacy protection, which is why Cookieless Tracking solutions are vital for e-commerce. Web analytics solutions, such as...
The new trend in measurement based on user privacy generated by the GDPR and the ePrivacy Regulation has led to the emergence of Privacy-first tracking tools such as SEAL metrics. The main...
At SEAL we have developed a cookieless solution which allows us to measure the main online business KPIs while respecting user privacy in 100%, which is why we comply with all privacy...
What is Digital Fingerprinting? What kind of information can be obtained from a device to “make it unique”? By means of a pixel installed on the web, such pixel can...
The answer is clear, and it will be a complicated way. So, how to export google analytics data? According to Google, it is possible and it explains in detail how...
What is the GDPR and Why are You Required to Comply With it? The GDPR (General Data Protection Regulation) is a regulation in EU law on data protection and privacy...
As a marketer, monitoring your ads and assessing their performance is essential. With so many tools and options available, it may be challenging to understand where to begin or the optimal approach. Fortunately, we have some advice for you on accurately tracking your ads to maximize their potential. Keep reading for our tips! Define what ad...
GA4 vs UNIVERSAL ANALYTICS: Main differences in privacy treatment Google Analytics Universal vs GA4. The main difference between the two is that the former is based on page views and...
With the General Data Protection Regulation (GDPR) coming into force on 25 May 2018, companies must ensure that they are compliant. Regarding personal data, the regulation states that: “Personal data...
Web analytics is crucial in understanding user behavior, optimizing website performance, and driving business growth. One of the key tools in web analytics is using cookies, which enable the collection...
Cookieless Analytics solutions have become an indispensable solution for marketers. That is why in this post we are going to explain how the different cookieless measurement systems available on the...
In the digital age, where user data is a valuable currency, businesses are constantly seeking innovative tracking methods. Digital fingerprinting has emerged as an alternative to traditional cookies, offering unique...
Everything a marketer needs to know about privacy