Is GA4 HIPAA compliant?


In the era of tracking technologies and data analytics, healthcare organizations face the critical question: Is GA4 HIPAA compliant?

This comprehensive guide delves into HIPAA regulations, GA4 features, and how to ensure your healthcare analytics are compliant with the Health Insurance Portability and Accountability Act (HIPAA).

What is GA4? An Advanced Analytics Platform

Google Analytics 4 (GA4) is more than just an analytics tool; it’s a comprehensive analytics platform designed to provide deeper insights into user behavior and ROI.

It offers real-time data, predictive metrics, and cross-platform tracking, setting it apart from Universal Analytics.

Learn More About GA4

What is HIPAA?

HIPAA, or the Health Insurance Portability and Accountability Act, is a U.S. law that aims to protect individually identifiable health information.

It sets forth HIPAA rules for collecting data, ensuring patient confidentiality, and safeguarding against impermissible disclosures of PHI (Protected Health Information) to tracking technology vendors.

Learn More About HIPAA

Why is HIPAA Compliance Important for Analytics Tools?

HIPAA compliance is a set of guidelines and a legal obligation for healthcare organizations. The Department of Health and Human Services enforces these regulations, and non-compliance can result in hefty fines.

  • Data Privacy Concerns: Including IP addresses and other sensitive data.
  • Legal Implications: Fines and penalties for non-compliance.
  • Case Studies: Examples of tracked users and the consequences of non-compliance.

Read Case Studies

Is GA4 HIPAA Compliant? A Definitive Answer

The straightforward answer to the question “Is GA4 HIPAA compliant?” is No, GA4 is not HIPAA compliant out of the box.

Google does not offer a Business Associates Agreement (BAA) for GA4, a critical requirement for any service to be considered HIPAA compliant.

Additionally, GA4’s default settings involve the collection of IP addresses and user behavior data, which can potentially include Protected Health Information (PHI).

  • Lack of BAA: Google does not sign a Business Associates Agreement for GA4, making it unsuitable for handling PHI in a HIPAA-compliant manner.
  • Data Collection Risks: GA4’s tracking technologies collect data that could include individually identifiable health information, posing a risk of impermissible disclosures of PHI.
  • Expert Consensus: Legal experts and compliance consultants overwhelmingly advise against using GA4 for healthcare analytics without significant modification and additional safeguards.

Google’s Data Usage Policy


Navigating the landscape of HIPAA regulations and analytics platforms can be challenging for healthcare organizations.

While GA4 offers robust features, it falls short in terms of HIPAA compliance, especially when signing a Business Associates Agreement (BAA) and safeguarding against impermissible disclosures of PHI.

Always consult with legal experts to ensure compliance.