“Dad, should I accept cookies?” When a Marketer with 20+years of experience managing millions in ad budget and founder of an attribution software company gets a wake up call from his son. That’s how SEAL Metrics was born. Tracking page views, not people and still giving Marketers the data they need to answer that one big question: “How do I optimise my budget to get the biggest bang for my buck?”
The Newsletter for Privacy Marketers
Everything a marketer needs to know about privacy
1. What is Data Location in the Context of the GDPR? Within the GDPR context, data location refers to the physical location where personal data is stored, processed, or transferred....
The digital age has transformed the way businesses interact with their customers. In e-commerce, this interaction is deeply rooted in data-driven personalization. As businesses harness data to tailor user experiences,...