3 Party Cookies vs 1st Party Cookies vs Fingerprinting and GDPR
Do we need consent from users if our tracking tool works with 3rd or 1st party cookies or it’s based on digital fingerprinting? In this table you’ll check out if you’ll need consent from users or not based on the tracking technology
| 3rd Party Cookies | 1st Party Cookies | Digital fingerprinting | SEAL Metrics | |
| Deprecated in 2024 | Yes | No | No | No |
| Requires Consent to track | Yes | Yes | Yes | No |
| Track Individually? | Yes | Yes | Yes | No |
| How do they track? | create cookie from the tracker domain: google-analytics.com | Create a cookie from the client domain tracker01.yourdomain.com | Create a UserID based on different variables from the user terminal. | Aggregated data |
| Server Side Tracking | Yes, it requires consent to track | Yes, it requires consent to track | Yes, it requires consent to track | NO |
| Can users delete the tracker? | Yes | Yes | NO | N/A |
| Comply with GDPR | Yes, it requires consent to track | Yes, it requires consent to track | Yes, it requires consent to track | GDPR Doesn’t apply |
| Comply with ePrivacy Directive | Yes, it requires consent to track | Yes, it requires consent to track | Comply with the ePrivacy Directive | Yes, it requires consent |
| Work with PII data? | Yes | Yes | Yes | No |
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