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Rafa Jimenez

Founder of SEAL Metrics. Privacy Marketer.

3 Party Cookies vs 1st Party Cookies vs Fingerprinting and GDPR

Do we need consent from users if our tracking tool works with 3rd or 1st party cookies or it’s based on digital fingerprinting? In this table you’ll check out if you’ll need consent from users or not based on the tracking technology

3rd Party Cookies1st Party CookiesDigital fingerprintingSEAL Metrics
Deprecated in 2024YesNoNoNo
Requires Consent to trackYesYesYesNo
Track Individually?YesYesYesNo
How do they track?create cookie from the tracker domain: google-analytics.comCreate a cookie from the client domain tracker01.yourdomain.comCreate a UserID based on different variables from the user terminal.Aggregated data
Server Side TrackingYes, it requires consent to trackYes, it requires consent to trackYes, it requires consent to trackNO
Can users delete the tracker?YesYesNON/A
Comply with GDPRYes, it requires consent to trackYes, it requires consent to trackYes, it requires consent to trackGDPR Doesn’t apply
Comply with ePrivacy DirectiveYes, it requires consent to trackYes, it requires consent to trackComply with the ePrivacy DirectiveYes, it requires consent
Work with PII data?YesYesYesNo

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