SEAL metrics was created in May 2021. We are a very young company. Our entire background is on web analytics and marketing campaign optimization. Here you have my LinkedIn to know more.
Since 2013 we started to develop a Marketing Attribution solution and already in 2018, we started to develop and commercialize our Click Fraud solution based on cookieless technology.
Why do I explain this?
To give context to the points we will discuss below and to show you that we have been in the industry for many years and we know what we are talking about.
Being Cookieless does not mean that you are completely Privacy-first.
The fact that you work with cookieless technology does not mean that you comply with privacy regulations. If a cookieless tool works with IPs to know the user’s country or with digital fingerprinting, you do not comply with ePrivacy or LSSI regulations in Spain.