Since 2013 we started to develop a Marketing Attribution solution and already in 2018, we started to develop and commercialize our Click Fraud solution based on cookieless technology.
Why do I explain this?
To give context to the points we will discuss below and to show you that we have been in the industry for many years and we know what we are talking about.
Being Cookieless does not mean that you are completely Privacy-first.
The fact that you work with cookieless technology does not mean that you comply with privacy regulations. If a cookieless tool works with IPs to know the user’s country or with digital fingerprinting, you do not comply with ePrivacy or LSSI regulations in Spain.
Difference between GDPR and ePrivacy Regulation:
We discussed this in detail in another post, to sum it up:
- GDPR: It obliges you to respect and store users’ personal data such as email or IP.
- ePrivacy: It says that you cannot measure a user individually without their consent, regardless of the technology. If a web analytics solution works on individualized data obtained from any technology, any! It requires consent.
Therefore, complying with GDPR does not exempt you from setting the cookies fixed footer.
The regulation that directly affects measurement is ePrivacy, NOT GDPR!
There is data you will no longer be able to have
Complying with GDPR AND ePrivacy means that there are data that can not be calculated without user consent, what are they?
- Bounce rate
- Session duration
- Page Views
- Geographic Data: Country
These data cannot be offered because obtaining them requires individualized measurement of the user and the country data requires the IP. That is why they do not comply with the LSSI or ePrivacy.
Work with data that brings you value
Does it add value to see 35% of your traffic or 55% of your conversions? Seeing the full picture is key to making decisions.
The same goes for simple measurement tools. Extreme simplicity in some cases is useless. If you have a business, why would you want a solution that doesn’t measure revenue?
Reliable and Legal Cookieless Solution
If you want to try SEAL metrics, you have 7 days free trial, fixed-price unlimited domains, unlimited traffic. Choose the package you are interested in and start seeing the reality of your data.