We discussed this in detail in another post,  to sum it up:

• GDPR: It obliges you to respect and store users’ personal data such as email or IP.
• ePrivacy: It says that you cannot measure a user individually without their consent, regardless of the technology. If a web analytics solution works on individualized data obtained from any technology, any! It requires consent.

Therefore, complying with GDPR does not exempt you from setting the cookies fixed footer.

The regulation that directly affects measurement is ePrivacy, NOT GDPR!

Complying with GDPR AND ePrivacy means that there are data that can not be calculated without user consent, what are they?

• Bounce rate
• Session duration
• Page Views
• Geographic Data: Country

These data cannot be offered because obtaining them requires individualized measurement of the user and the country data requires the IP. That is why they do not comply with the LSSI or ePrivacy.

Does it add value to see 35% of your traffic or 55% of your conversions? Seeing the full picture is key to making decisions.

The same goes for simple measurement tools. Extreme simplicity in some cases is useless. If you have a business, why would you want a solution that doesn’t measure revenue?

If you want to try SEAL metrics, you have 7 days free trial, fixed-price unlimited domains, unlimited traffic. Choose the package you are interested in and start seeing the reality of your data.