Cookieless Tracking based on Digital Fingerprinting:

What is Digital Fingerprinting?

What kind of information can be obtained from a device to “make it unique”?

By means of a pixel installed on the web, such pixel can read, detect or analyze fields such as:

  • Operating system, version…
  • Screen size and resolution
  • Browser and browser version.
  • Installed plugins.

This technology takes in mind all this data and generates a unique device ID. This device ID works as a cookie-id, but without cookies.

The probability that two users have the same version of Windows AND the same version of Browser AND the same plugins is remote.

Visit the EFF.org website to analyze how unique your fingerprint is

fingerprinting-eff

This system, like others based on the same technology, bases its tracking on creating a user-id to measure what you do.

The ePrivacy regulation indicates that even if we anonymize data as much as possible, it is impossible to associate with a person if we measure individually; it does not comply with ePrivacy.

So remember, measuring anonymously doesn’t mean you comply with the regulation.

Experience It Yourself:

To truly grasp the depth and breadth of the digital traces you might be leaving behind, consider testing your browser’s privacy. The EXPERTE.com Browser Privacy Check is an insightful tool that can help you understand the kind of data websites, and advertisers might access to profile or track your online activities. By initiating this test, you can determine the data collected across various categories, from connection details to software specifics. It’s an eye-opening experience that underscores the importance of being aware and proactive about online privacy.