Since last October 31th, 2020, the GDPR and ePrivacy regulations force web pages to respect even more the privacy of their users.
The regulations, among other issues, say that the user must expressly accept ” Analytics” and “Marketing” cookies. Therefore they must be “not selected.”
This causes that almost all online businesses, blogs… have noticed a decrease in their online statistics. This decrease in statistics does not mean a real traffic loss; it means a “measured” traffic loss.
Based on the statistics of our clients and participation in forums, it is estimated that the percentage of people who do not accept cookies when visiting a website is between 20% and 30%.
This percentage will be even higher due to the great evangelization effort regarding data privacy carried out by Apple.
Apple is showing this advertisement: