In this table, you will find how to comply with the regulations according to the technology with which you analyze your data.
GDPR | ePrivacy | Notes: | |
Cookies | Requires consent | Requires consent | |
Log Files | Requires consent | Requires consent | |
IPs | Requires consent | Requires consent | Even if they are deleted after 24 hours or almost in real time |
Hashed IPs | Requires consent | Requires consent | |
Encrypted IPs | Requires consent | Requires consent | |
Local Storage | Requires consent | Requires consent | |
Session Storage | Requires consent | Requires consent | |
Individual Journeys (cookies) | Requires consent | Requires consent | |
Individual Journeys (fingerprinting) | Meets and doesn’t require consent | Requires consent | Any system that works with user id is included even though it can never be associated with a person. |
Any anonymous but individualized analysis of journeys | Meets and doesn’t require consent | Requires consent | |
Measurement NOT based on Journeys | No consent required | No consent required | Measurement System with added data |