How Marketers are running privacy-first marketing campaigns

At SEAL we have developed a cookieless tracking solution that allows us to measure the main online business KPIs while respecting user privacy in 100%, which is why we comply with all privacy regulations globally. Our Cookieless system consists of...

  Regardless of the ethical part of privacy, we as marketers have to continue with our work. But a new concept of Marketing opens up: Sustainable Marketing. Sustainable Marketing consists of designing marketing campaigns: That respect the privacy of users,...

Since last October 31th, 2020, the GDPR and ePrivacy regulations force web pages to respect even more the privacy of their users. The regulations, among other issues, say that the user must expressly accept " Analytics” and “Marketing” cookies. Therefore...