Articles filtered by date

December 1999

Tracking cookies and how to block them

What are cookies: Web cookies are small data stored on a user's computer by a website. They help identify a user when they visit a website and store information about the user's preferences, such as language settings and items stored...
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Privacy policy GDPR

What is the GDPR and Why are You Required to Comply With it? The GDPR (General Data Protection Regulation) is a regulation in EU law on data protection and privacy for all individuals within the European Union. It addresses the...
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Cookie Scan

Data privacy compliance is becoming increasingly important as governments worldwide, such as the European Union, have implemented stringent regulations such as the General Data Protection Regulation (GDPR). Cookiescanner is a comprehensive tool that allows businesses to analyze their websites and...
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Ad tracking recommendations. How to do it correctly

As a marketer, monitoring your ads and assessing their performance is essential. With so many tools and options available, it may be challenging to understand where to begin or the optimal approach. Fortunately, we have some advice for you on...
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GA4 vs Universal Analytics

GA4 vs UNIVERSAL ANALYTICS: Main differences in privacy treatment   Google Analytics Universal vs GA4. The main difference between the two is that the former is based on page views and sessions, and GA4 focuses on events and parameters.  A...
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GDPR Controller vs Processor

With the General Data Protection Regulation (GDPR) coming into force on 25 May 2018, companies must ensure that they are compliant. Regarding personal data, the regulation states that: "Personal data is any information that relates to an identified or identifiable...
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How can you save universial google analytics data with GA4?

The answer is clear and it will be a very difficult way. So, how to export google analytics data?According to Google it is possible and it explains in detail how to export data, but what we observe and what we read...
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Switching from UA to GA4

Alexander Robinson, founder at Justü Digital, shares his thoughts on the switch from Universal Analytics to GA 4 and what it means for business owners that are not as tech savvy. Thanks again Alex for sharing your experience :)
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Why have Marketers chosen SEAL?

Clients have chosen SEAL for 3 main reasons:They want to see all their data. Not just 100% of their traffic, but also revenue, conversions, microconversions, events...They want to see that data per source, campaign, medium, term...They want a tool that...
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How does SEAL work?

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